Jason Verhelst

Experience

• 

  Public Relations Assistant

  Jul 1996 - Jun 1998

  Badger State Games / Wisconsin Sports Development Corporation

  • Researched, organized, and designed media kits, displays, souvenir programs, and print advertisements• Assisted in the development of radio spots and TV shows • Coordinated regional event site for Badger State Games

• 

  Parkcrest Swim & Tennis Club

  Jun 1998 - Jul 2022

  Head Swim Coach

  • Instruct, train, develop programming, and coach roughly 125 kids from ages 5-18• Supervise, manage, and hire between 6-10 assistant coaches• Train and develop staff• As a certified Lifeguard Instructor, I teach and certify 30-40 lifeguards and staff in CPR and Lifeguarding annually

• 

  Badger Aquatics Club

  May 1999 - Jun 2000

  Marketing Director

  • Managed all marketing, promotions, and public relations• Creation and maintenance of organization website• Fundraised for corporate sponsors and managed on-site events

• 

  Madison Memorial High School

  Aug 1999 - Nov 2011

  Head Girls Swim Coach

  • Coached 36 high school student-athletes yearly• Organized and scheduled practices, events, and officials• Taught student-athletes swimming skills and life lessons• Hired and managed assistant coaches• Earned Wisconsin Coach of the Year honors four times• Earned National Coach of the Year honors two times• Compiled record of 102-8-1 in dual meets• Won eight conference titles and two state titles

• 

  Madison Area Technical College

  Oct 2000 - now

  My position has a vast range of responsibilities including the collection, advising, and processing of all student-athlete eligibility and letters of intent, on-campus student health clinic liaison, internal and external communication, marketing/promotions, public relations, social media, live streaming, video production, department websites, etc., technology support and development initiatives, Title IX compliance, game management/supervision, special event coordination, department/facility branding, and special projects. Show less • Developed, coordinated, implemented, and supported the department's communication/marketing plans across many different mediums• Promoted and marketed the department internally & externally• Supervised and supported employees in the office and at department events• Coordinated, developed and implemented special events • Worked with AD on special projects including facilities, referendums, and additional department business opportunities• Supported technology and provided guidance for future department technology initiatives Show less • Disseminated information regarding athletic teams, participants, staff, events, and results to a multitude of internal and external constituencies• Researched, designed, and produced all seasonal athletic pressbooks, department comprehensive yearbooks, individual sports literature, and general departmental publications• Compiled detailed statistical information• Coordinated departmental marketing/promotional initiatives• Developed relationships with numerous local news outlets• Directed and oversaw the continued development, enhancement, and expansion of the department website Show less

  • Director of Athletics

    Jul 2022 - now

  • Associate Athletic Director

    Jan 2018 - Jul 2022

  • Assistant Athletic Director - Communications

    Jun 2014 - Jan 2018

  • Sports Information Director

    Oct 2000 - Jun 2014
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  SportReporting.com

  Aug 2010 - now

  Founder

  After designing and developing the platform in 2010 many functional features and design tweaks have been made to allow for it to be sold to other schools. Since officially launching the product to an external audience in 2019 I have been involved in every aspect of starting a small business. From designing the marketing website and promotional materials to sales and support.