Haley Snider

Experience

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  Hy-Vee

  Aug 2008 - Apr 2018

  + Manage strong communication and coordination between Advertising, IT, Merchandising and Purchasing departments+ Coordinate ad projects including print and digital weekly ads, Seasons Magazine, c-store ads, and other special projects, as seen across all of Hy-Vee’s markets+ Head of ad fee billing (growth of over 1 million dollars over the first 3 months)+ In-depth knowledge of marketing, advertising, and client services+ Implemented strategic training of a Hy-Vee built program (Ad Program) to 45 associates+ Manage and review team members activity in the Ad Program to provide stores and customers with a high-quality ad Show less

  • Ad Coordinator

    Aug 2015 - Apr 2018

  • Advertising Associate

    Jul 2015 - Aug 2015

  • Cake Decorator

    Feb 2015 - Jul 2015

  • Head Cake Decorator

    Apr 2014 - Feb 2015

  • Cake decorator, bakery clerk,chef intern, grocery stocker, cashier, courtesy clerk

    Aug 2008 - Apr 2014
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  Kingland Systems

  Feb 2015 - Jul 2015

  Data Research Analyst

  + Analyze raw business information for accuracy and credibility + Conduct research and complete data entry on corporations and investment companies (via SEC.gov, Bloomberg and pin point Google search)

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  Principal Financial Group

  Apr 2018 - now

  + Support principal.com, principalAM.com and associated websites.+ Define product strategy based on company strategy, internal, competitor and customer insights.+ Prioritize engineering efforts to align with product strategy.+ Provide transparent reporting on project progress and metrics to align with ORKs.+ Manage website testing to learn and enable an evolving customer experience.+ Build a culture of continuous improvement by streamlining digital marketing operations through project management tracking, team meetings, and team empowerment. Show less + Execute single page SEO reviews by analyzing findings in BrightEdge, Google Analytics, SiteImprove, and Coveo.+ Research keywords to track what's trending, what keywords we are and should be ranking for, and how they're performing over time.+ Build on existing SEO practices to enhance USIS processes.+ Provide SEO and project management support to move the site from Drupal 7 to 9.+ Collaborate with search engine optimizers across the organization to streamline and learn more about initiatives across the enterprise. + Partner with USIS marketing, CX, and GBX UX to analyze the user journey on principal.com for individuals and business owners. Show less + Develop and execute project marketing plans and tactics that support business unit marketing strategies using a variety of platforms and services.+ Partner with all business and distribution areas to implement marketing strategies and communication for different audiences.+ Leverage current and emerging mediums to influence the end user to take action. Influence the design and writing on projects to bring a story to life in a simplistic manner. Ensure cohesiveness throughout designated product line and audiences.+ Manage assigned projects promoting the company's brand image and value propositions. With guidance, provide consultative direction to business partners for adhering brand and voice guidelines to their teams and tools.+ Facilitate ongoing maintenance of materials and tools to comply with compliance guidelines. Show less

  • Web Product Owner I

    Mar 2022 - now

  • USIS Digital Experience Strategist

    Oct 2021 - Mar 2022

  • USIS Marketing Consultant

    Aug 2020 - Oct 2021

  • Individual Disability Insurance Marketing Coordinator

    Apr 2018 - Jul 2020