Tara Pickard

Experience

• 

  Zagame Corporation

  Dec 2006 - Sept 2011

  Food and Beverage Attendant
• 

  LJ Hooker

  Sept 2011 - Oct 2012

  Sales Representative

  Residential SalesMarketing Coordinator

• 

  Zagame Corporation

  Oct 2012 - Apr 2021

  - End-to-end Digital Marketing strategy and execution.- Email & SMS marketing (Talkbox, Mail Chimp, MyGuestlist) - Loyalty program and membership database management (IGT)- Content management (WordPress) - SEM & SEO optimization (Google Ads, Google Business, Google Analytics)- Paid and organic social media marketing (Meta, Instagram, Facebook, YouTube, LinkedIn)- Coordinated studio and lifestyle photography, and video production.- Media buying and display advertising (Radio, TV, Transit etc) Show less

  • Digital Marketing Manager

    Feb 2020 - Apr 2021

  • Digital Marketing Coordinator

    Feb 2018 - Feb 2020

  • Bistro Manager

    Feb 2017 - Feb 2018

  • Administration/Supervisor

    Oct 2012 - Jan 2017
• 

  BASF

  Apr 2021 - Sept 2021

  Digital Specialist

  - SEO optimization for increased online visibility.- Organic and paid social media strategies. (Meta, Twitter etc.)- Email marketing campaigns. (Salesforce)- Content creation and management (Drupal)

• 

  FuzzYard

  Sept 2021 - Nov 2022

  Marketing Manager

  Digital marketing strategy and execution.- SEM & SEO optimization (Google Ads, Google Merchant)- Paid and organic social media marketing (Meta, Instagram, Facebook, TikTok, YouTube, LinkedIn)- eCommerce management and growth initiatives (Magento, Adobe)- Email marketing (Klavyio, Promotional campaigns, automated customer journeys) - Influencer and ambassador management- Loyalty program management - Oversee digital content creators, prioritizing day-to-day activities for optimum performance.- Coordinated studio and lifestyle photography and video production for B2C and B2B purposes. Show less

• 

  Carlson Marketing Solutions

  Nov 2022 - now

  Marketing Strategy & Planning Manager

  End-to-end campaign marketing strategies and execution.- Email marketing (targeted campaigns, automated customer journeys) - Data-driven approaches to enhance the precision of customer segmentation strategies.- Post-campaign analysis.