Kaelyn Beckman

Experience

• 

  Sonoma State University

  Apr 2018 - May 2022

  Residential Adviser

  • Manage advertising event budgets for campaigns that entail social justice, sustainability, inclusion, advocating wellness, and developing leaders.• Collaborated with team members to organize, promote, and execute educational and social programs• Develop a cohesive, united, and fun community for 70+ undergraduate students.• Build strong rapport with residents via creative social media, face-to-face counsel, and networking.• Resolve conflicts by practicing active, empathetic listening and provide counsel.• As a first responder for emergency situations, confronted tumultuous events in a composed and professional manner.• Selected to be on the panel for interviewing and training new hires.RA of the Year - 2019 Show less

• 

  Everyday Elegance Jewelry

  Aug 2019 - Jun 2021

  Marketing Manager

  • Founding Marketing Manager for this start-up. Sold for $900,000 to Renaissance Jewelry New York, Inc.• Increased social media reach by 350% in the first 3 months and collaborated with teams to identify opportunities for holistic growth.• Developed marketing and sales performance report to simplify analysis and interpretation of KPIs at the SKU and product family level.• Redirected marketing budget to more efficient sales channels, therefore improving Post Advertising Gross Profit.• Managed Pay-Per-Click (PPC) campaigns for online retail sales channels and expanded marketing presence internationally.• Implemented website tools that increased conversion exponentially, such as chatbot, back-in-stock alerts, bundles, and gift with purchase.• Created email and social media strategy to increase brand awareness. Show less

• 

  Nouri

  Mar 2021 - Jul 2022

  Marketing Manager

  •Created customer engagement strategy and curated informative, relatable social media content resulting in a 31% increase in engagement in 3 months.• Designed and maintained a brand-consistent social grid and created an effective marketing plan within budget requirements.• Developed an interactive dashboard to seamlessly report, analyze, and optimize social media KPIs. Showed sales attributed to marketing increased by 27% over the first 3 months.• Trained executive staff on Google Analytics and SEO to increase functional knowledge and overall use strategy for the company; offered ongoing training support and maintenance.• Directly increased revenue by designing and scheduling effective email marketing campaigns, automated retargeting, and SMS marketing. • Conducted industry analysis and competitive landscaping research. Presented results and recommendations to executives.• Negotiated and partnered with targeted influencers to drive in-store sales and increase brand awareness. Show less

• 

  RMS Cloud

  Jul 2022 - Sept 2024

  • Championed comprehensive marketing strategies across two SaaS brands spanning demand gen, product marketing, operations, and digital marketing. Exceeded core KPIs by 20%+ every quarter.• Managed two marketing agencies, directing the creation of high-quality, resonant content that bolstered brand visibility, resulting in a 23% increase in Marketing Qualified Leads (MQLs)• Converted our integrated marketing strategy Marketing MQLs into a 15% increase in revenue. •Implemented data-driven analytics frameworks to monitor ad performance. Drove continuous improvement through diligent analysis of ROI and KPIs, leveraging insights to refine strategies and enhance effectiveness.•Managed and optimized a $1.5M annual operating budget, optimizing resource allocation to drive maximum Return on Investment (ROI). • Spearheaded seamless coordination of 16 industry events, resulting in heightened lead generation and industry recognition.• Pioneered the implementation of educational webinar program resulting in a 45% increase in engagement Show less

  • Dual Brand Marketing Manager

    Apr 2023 - Sept 2024

  • Marketing Manager

    Jul 2022 - Apr 2023
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  Mews

  Sept 2024 - now

  Senior Regional Marketing Executive