Mrinalini Singh

Experience

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  Google

  Jun 2007 - Aug 2015

  Account Planner for Google’s Large Customer Sales service team based out of India. Handling big accounts within the CPG space example: Procter & Gamble, SC-Johnson, L'oreal & Kimberly Clark. Post 2014 I also worked with Nissan and Renault on mainly their Display and promotional campaigns. Description of role: ● This was a core revenue generating sales role. I was responsible for identifying, communicating and implementation online account growth opportunities to achieve quarterly revenue targets and maximize ROI on AdWords investment for advertisers. ● This involved working closely with the in-market sales teams and use of various tools for Account analysis, market research, data analytics as well as have strong knowledge of Google’s products & platforms.● Building both Direct Response & Branding online campaigns for the Search, Display network including YouTube & Remarketing. ● Create customized reporting to support the optimization/incremental opportunity.● Partnering with teams to help meet revenue and non-revenue targets.● Sole point of contact for directly managing P&G - Shopper Marketing Agencies. Mainly ARC – Chicago. Communicating with these agencies regularly via phone and emails. Creating budget proposals for clients like Walgreens, CVS & Kroger stores to help meet these agency/client advertising targets. Show less Description of role: ● Specialized in creating and implementing online display strategy for Retail and Technology companies in the UK market. Some companies I worked with: Debenhams, IKEA, Ocado, Vodafone, Dell, B&Q etc.● Analyzing performance and data along with implementing suggestions for Display accounts.● Worked closely with the Display product teams to be aware of all Display related projects that can benefit advertiser base.● Revenue management and reporting for overall portfolios.● Point of contact for all Display strategy and implementation questions for the Direct UK Sales team in India. Show less This was an account optimizer and 20% account manager role within Google Direct Client Services team for mainly North America facing B2B advertisers. Description of role:● Identify incremental opportunity within accounts and collaborate with the Account Manager or the client to implement plans and campaigns.● Help build online campaigns for Top Technology companies in the North American market. Example: Solid Signal, Capterra, Compete, Tivo, House of Inks, Saveology etc.● Cold calling clients to help strengthen customer relationships. Show less Worked within Google’s Advertising Operations function to serve Google's worldwide user base for the AdWords product. Description of role ● Check ad content for its quality and accuracy.● Ensure advertiser submissions adhere to Google policy and internal guidelines.● Optimize advertiser campaigns, keyword lists, to maximize ROI. ● Grow a portfolio of advertiser accounts. ● Due to outstanding impact on operational productivity and quality, was put into mentoring, and quality assessing roles along with dog fooding various new processes and products. Show less

  • Account Planner - Automotive (Renault–Nissan)

    Feb 2012 - Aug 2015

  • Account Planner: Consumer Packaged Goods

    Jan 2012 - Jan 2014

  • Display Specialist - Direct Sales Operations, UK

    Oct 2011 - Dec 2011

  • Account Planner, Online Sales (Technology B2B)

    Jun 2008 - Oct 2011

  • Adwords Representative

    Jun 2007 - Jun 2008
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  Zomato

  Jun 2015 - Oct 2017

  Manager - Operations (Online Ordering)

  Helped manage two local teams, along with smaller teams in Dubai & Melbourne remotely which were helping launch the online food ordering app in various Indian and foreign cities. Day to day work included:Managing two local teams (10 people per team).Coordinating to resolve all work based issues, train reportees on internal processes. Provide and manage performance reviews. Ensure quality standards in output. Coordinating with international teams to ensure uniformity in process. Show less

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  Indigo Consulting

  Aug 2018 - Jun 2019

  Account Director

  Served as an account management lead, with key client as Citi bank India. Day to day work included strategizing, communicating and executing all campaigns across platforms like LinkedIn, Facebook & Instagram. Managing a team of 5-10, and coordinating across different teams such as creative, copy writers, art directors, and client servicing. Also helped set up the ORM & Listening function for the client out of our Gurgaon office. Along with handling key web development projects for the client, where I was involved with directing communication and design across their webpages. Show less

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  Animal

  Jun 2019 - Jan 2023

  Account Director

  Between June 2019 to January 2022 I worked directly with the client Invest India and its Brand Communications team, which helps curate the messaging for social, web, digital, print and events, for Indian Ministries. I helped coordinate work between both companies across different types of teams such as website, print, digital and all jobs that fall under design based communication, serving as their main point of contact. Between January 2022 and Jan 2023 I worked across various brand building projects for Animal Advertising, while also looking for new business leads and clients to partner with. Show less

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  Everest Brand Solutions

  Mar 2023 - Dec 2023

  Account Director - Digital Head

  I headed the Digital operations for the Gurgaon branch, with over 20+ direct reportees across variousteams, such as Art, Social Media & Account Management.

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  VOLUME (Creative Agency)

  Feb 2024 - now

  Director: Digital & Brand Communication