Kriti Bhaisora

Experience

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  NDTV

  Jun 2018 - Nov 2018

  Web Content Developer

  *Drove the creation of quality content in a variety of engaging formats. *Conducted in-depth research and stayed up-to-date on industry and competitor content.*Maintained an updated understanding of the writing industry and genre trends to strengthen writing success and marketability.

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  Delhi aur Delhi Newspaper

  Mar 2019 - Aug 2019

  Journalist

  *Prepared questionnaires about sensitive topics such as sexual behaviours and drug use to get at the root causes of complex social Issues. *Planned, implemented and managed advanced research into print while implementing guided screening and scheduling to keep projects on track with objectives.

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  Dainik Jagran

  Nov 2019 - Apr 2020

  Journalist

  *Interviewed guests and other members involved in stories to develop engaging commentary. *Researched and analyzed news developments to provide complete and accurate information.

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  Youth Ki Awaaz

  May 2020 - Apr 2022

  Social Media Marketing Manager / Digital Strategist

  *Owned social media strategy, driving awareness, engagement, and traffic across multiple platforms inculpating Search Engine Optimization and Search Engine Marketing.*Communicated social insights and Google Analytics to explain the impact on the effectiveness of marketing campaigns.*Focused on implementing a good social media marketing strategy to maintain engagement and obtain higher viewership. *Created and maintained social media postings (using Hootsuite & Later)and email calendars. *Partnered with creative heads to gather insights and actively participated in doctoring a profitable strategy. Show less

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  Pita Land Mideast Urban Kitchen

  May 2022 - Jan 2024

  Social Media Marketing Manager / Digital Strategist

  *Developed SEO-focused content to increase both brand engagement and revenue, while using high-end graphic designs and Adobe Creative Cloud for social media campaigns. *Redesigned the site and used SEM to promote it as an e-commerce store. *Owned social media strategy, driving awareness, engagement(went up by 2.7%), and traffic across multiple platforms through Digital marketing, Google Ads and Email Marketing. *Partnered with micro-influencers to create brand awareness while keeping budget checks. Show less

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  Lifestyle Media CA

  May 2023 - Nov 2023

  Content / Social Media Strategist

  *Utilized strong storytelling skills and SEO tags to create engaging and compelling content for various platforms. *Developed creative and engaging video content to captivate and inform the target audience to grow an organic community. *Used analytical skills for market research and determined target niche to curate content based on their preferences. *Mostly worked with organic social media marketing to create awareness. (engagement went up by 3.5%)