Bria Parker

Experience

• 

  Susquehanna University

  Sept 2013 - May 2017

  Human Resources Student Assistant

  • Tabulate employee data on performance evaluations, affirmative action initiatives, insurance plan selections, into spreadsheets with Microsoft Excel • Design departmental position organizational flow charts in Microsoft Visio• Create promotional material for HR campus events, including benefits fairs, with Microsoft Publisher• Prepare and maintain correspondence, reports, and forms • Participated in search committee to recruit Manager of Diversity & Inclusion within the human resources office Show less

• 

  Ascensus

  Jun 2017 - Aug 2018

  Marketing Research Analyst

  • Established an internal research function conducting primary and secondary market research across the savings plan industry leading to the decision to tailor content to the needs and interests of different customer segments.• Created engaging presentations and reports including data visualization to communicate research discoveries to leaders.• Collaborated with stakeholders to identify research needs and goals, initiate thought leadership projects and developed a system for measuring the results of marketing and sales campaigns.• Leveraged multiple data collection methodologies such as online surveys, interviews, card sorting, and tree and usability tests.• Executed a primary user experience research to identify opportunities and redesigned the site’s information architecture and user interface achieving corporate website engagement growth of 165% within a 6-month period. Show less

• 

  EVERSANA

  May 2019 - now

  • Consultant

    Apr 2023 - now

  • Associate Consultant

    Jan 2022 - Apr 2023

  • Senior Research Analyst

    Jan 2021 - Jan 2022

  • Syndicated Research Analyst

    May 2019 - Jan 2021