Bria Parker

Bria Parker

Human Resources Student Assistant

Followers of Bria Parker573 followers
location of Bria ParkerGreater Philadelphia

Connect with Bria Parker to Send Message

Connect

Connect with Bria Parker to Send Message

Connect
  • Timeline

  • About me

    Market research consultant

  • Education

    • Susquehanna University

      2013 - 2017
      Bachelor of Science (B.S.) Business Administration and Management-Marketing 3.9
  • Experience

    • Susquehanna University

      Sept 2013 - May 2017
      Human Resources Student Assistant

      • Tabulate employee data on performance evaluations, affirmative action initiatives, insurance plan selections, into spreadsheets with Microsoft Excel • Design departmental position organizational flow charts in Microsoft Visio• Create promotional material for HR campus events, including benefits fairs, with Microsoft Publisher• Prepare and maintain correspondence, reports, and forms • Participated in search committee to recruit Manager of Diversity & Inclusion within the human resources office Show less

    • Ascensus

      Jun 2017 - Aug 2018
      Marketing Research Analyst

      • Established an internal research function conducting primary and secondary market research across the savings plan industry leading to the decision to tailor content to the needs and interests of different customer segments.• Created engaging presentations and reports including data visualization to communicate research discoveries to leaders.• Collaborated with stakeholders to identify research needs and goals, initiate thought leadership projects and developed a system for measuring the results of marketing and sales campaigns.• Leveraged multiple data collection methodologies such as online surveys, interviews, card sorting, and tree and usability tests.• Executed a primary user experience research to identify opportunities and redesigned the site’s information architecture and user interface achieving corporate website engagement growth of 165% within a 6-month period. Show less

    • EVERSANA

      May 2019 - now
      • Consultant

        Apr 2023 - now
      • Associate Consultant

        Jan 2022 - Apr 2023
      • Senior Research Analyst

        Jan 2021 - Jan 2022
      • Syndicated Research Analyst

        May 2019 - Jan 2021
  • Licenses & Certifications

    • HBA Spark Award

      Healthcare Businesswomen’s Association
      Nov 2024
      View certificate certificate
    • Advanced Google Analytics

      Google
  • Volunteer Experience

    • Market Research Regional Director, Mid-Atlantic Region

      Issued by Healthcare Businesswomen’s Association on Dec 2023
      Healthcare Businesswomen’s AssociationAssociated with Bria Parker