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Margarida Santos

Margarida Santos

Consultant Junior

Followers of Margarida Santos817 followers
location of Margarida SantosVila Nova de Gaia, Porto, Portugal

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  • Timeline

  • About me

    Communications Manager

  • Education

    • Porto Business School

      2019 - 2020
      Pós-Graduação Digital Business 16/20

      In this course I acquired skills in terms of management and entrepreneurship, taking into account the current state of the digital world, managing to transform a business concept / idea into a profitable, attractive and viable project.Learning Modules: Digital Marketing Principals; Digital Research; Legal Environment; Technology and Digital Innovation; Digital Creativity; SEM and SEO; User Experience; Content Creation and Management; Online and Display Advertising; Email Marketing;… Show more In this course I acquired skills in terms of management and entrepreneurship, taking into account the current state of the digital world, managing to transform a business concept / idea into a profitable, attractive and viable project.Learning Modules: Digital Marketing Principals; Digital Research; Legal Environment; Technology and Digital Innovation; Digital Creativity; SEM and SEO; User Experience; Content Creation and Management; Online and Display Advertising; Email Marketing; Interactive Systems and Digital Games; Social Networks; Mobile Marketing; E-commerce; Analytics; Performance Marketing; Enterprise 2.0; Business Plan Show less

    • FLAG

      2020 - 2021
      Curso Especializado Graphic Design

      This course aims to provide the knowledge and skills necessary to plan and develop graphic design projects, using the most used tools on the market: Adobe Photoshop, Adobe Illustrator and Adobe InDesign.Learning Modules: Adobe Photoshop; Adobe Illustrator; Adobe InDesign

    • IPAM

      2016 - 2019
      Licenciatura Marketing/Marketing Management, General 16/20

      During this degree I developed the skills considered essential for a job in marketing. Over the 3 years of the course, I carried out several projects in partnership with companies, where I responded to real business challenges, finding effective solutions to the day-to-day problems of companies. IPAM thus gave me the opportunity to put into practice the theoretical contents that I acquired during classes.Learning Modules: Marketing Principals; Management Principals; Interpersonal… Show more During this degree I developed the skills considered essential for a job in marketing. Over the 3 years of the course, I carried out several projects in partnership with companies, where I responded to real business challenges, finding effective solutions to the day-to-day problems of companies. IPAM thus gave me the opportunity to put into practice the theoretical contents that I acquired during classes.Learning Modules: Marketing Principals; Management Principals; Interpersonal Skills; Research Methods; Cross Cultural Studies; Marketing; Business Economics; Consumer Behavior; Data Analysis; Communication Management; Market Studies; Product Management; International Business and Economics; Forecasting Methods; Organizational Behavior; Advertising; Price Management; Management Accounting; Group Dynamics and Animation; Sales Management; Financial Management; Marketing Plan; Supply Chain Management; Buying and Selling Behavior; Information Systems; People Management Show less

  • Experience

    • BASE IPAM Junior Consulting

      Oct 2017 - Oct 2018
      Consultant Junior

      📄 Execution of marketing projects

    • Uniplaces

      Nov 2017 - Oct 2018
      Ambassador (Creative and Social Department)

      👩‍💻 Social Media Management💬 Translations (English - Portuguese)🎯 Market studies

    • Up We Go

      Feb 2019 - May 2019
      Marketing Trainee

      👩‍💻 Social media management for 6 clients from different industries: planning, design, copywriting, content curation and results analysis;📧 Email marketing through Mailchimp;🎯 Elaboration of market researches, competitive analysis and benchmarking;💬 Content translations - English to Portuguese;👥 Clients in the telecommunications, catering and events sectors.

    • Crucialanswer, Lda.

      Apr 2021 - May 2022
      Marketing Assistant

      👩‍💻 Social media management - planning, design, copywriting, content curation and results analysis;📄 Elaboration of marketing and communication plans for the company's brands;🎨 Collaboration with the design team to produce creatives for different purposes (social networks, websites, ads, flyers, displays,...);📅 Event planning - store openings, collection launches and workshops; 🖥 Web design through Shopkit templates;🛒 E-commerce management in Shopkit, by adding a catalog of products with their prices, tags, titles and descriptions optimized with SEO techniques;🤝 Identification and hiring of content creators for paid collaborations and gifting;🎯 Elaboration of market researches, competitive analysis and benchmarking;📧 Email marketing through Mailchimp. Show less

    • INDUSTEX

      Sept 2023 - Dec 2023
      Marketing Manager

      🎯 Strategy, Research and Analysis:- Developed and executed the companies' marketing plans, aligning strategies with the objectives;- Conducted in-depth market research, competitive analysis and benchmarking studies to identify emerging trends, consumer preferences and opportunities for strategic positioning in the market.👩🏻‍💻 Digital Strategy:- Collaborated with a marketing agency for the digital strategy, ensuring a cohesive and impactful online presence.🖌 Creative Production:- Produced creatives for various purposes, including social media posts, website content, company profiles and presentations;- Captured visual content for marketing materials, resulting in engaging multimedia for diverse channels. Show less

    • ECOVEST

      Sept 2023 - Dec 2023
      Marketing Manager

      🎯 Strategy, Research and Analysis:- Developed and executed the companies' marketing plans, aligning strategies with the objectives;- Conducted in-depth market research, competitive analysis and benchmarking studies to identify emerging trends, consumer preferences and opportunities for strategic positioning in the market.👩🏻‍💻 Digital Strategy:- Developed and executed the digital strategy overseeing social media channels (Instagram, Facebook and LinkedIn) and the official website.🖌 Creative Production:- Produced creatives for various purposes, including social media posts, website content, company profiles and presentations;- Captured visual content for marketing materials, resulting in engaging multimedia for diverse channels. Show less

    • PortugalFoods

      Jan 2024 - now
      Communications Manager

  • Licenses & Certifications

    • Master Class "The Subject at Work"

      Porto Business School
      Dec 2019

    • Copywriting - Write Marketing Headlines That Sell - Like A Professional Copywriter

      StackSkills
      Feb 2020

    • Master Class "Human Centered Business"

      Porto Business School
      May 2020

    • Master Class "Artificial Intelligence for Business"

      Porto Business School
      Feb 2020

    • Atelier Digital - Marketing Digital

      Google
      Nov 2017

  • Honors & Awards

    • Awarded to Margarida Santos
      Merit Scholarship IPAM Sep 2018 Merit Scholarship, awarded by IPAM Porto, for the 2018/2019 academic year.
    • Awarded to Margarida Santos
      Best Project Recognition IPAM Apr 2018 Recognition for the best project and consequent presentation to the company with the "Diagnosis and Intervention Plan - Social Responsibility FC Porto", awarded by IPAM, for the 2017/2018 academic year.
    • Awarded to Margarida Santos
      Merit Scholarship IPAM Sep 2017 Merit Scholarship, awarded by IPAM Porto, for the 2017/2018 academic year.
    • Awarded to Margarida Santos
      Best Project Certificate IPAM Jan 2017 Certificate for the best project and consequent presentation to the company with the "h3 Cultural Adaptation Plan in Colombia", awarded by IPAM, for the 2016/2017 academic year.
    • Awarded to Margarida Santos
      Merit Scholarship IPAM Sep 2016 Merit Scholarship, awarded by IPAM Porto, for the 2016/2017 academic year.

  • Volunteer Experience

    • Voluntário

      Issued by Banco Alimentar Contra a Fome on Jan 2014
      Banco Alimentar Contra a FomeAssociated with Margarida Santos