Jānis Tipainis

Experience

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  Ventspils Biznesa atbalsta centrs

  Jan 2018 - Jun 2018

  Marketing Specialist

  Ventspils Business Support Center supports establishing and developing new and existing businesses in Ventspils, particularly specializing in the IT sector.

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  TestDevLab

  Jun 2018 - now

  A software quality assurance company built around trust, excellence, and best practices to help start-ups and Fortune 500 companies worldwide. We enhance products by providing off the shelf custom tools and a wide range of testing services, to even leading internal teams or establishing deep-rooted long term infrastructure.Focusing exclusively on QA, we are uniquely positioned to test the compatibility & functionality of your products on a wide range of devices, platforms, locations, conditions, and build individually tailored testing solutions that are not available anywhere else on the market.Main responsibilities:◦ Responsible for development and execution of digital marketing plans throughout Social media and Google Ads;◦ Responsible for content creation for social media, TestDevLab blog, different internal/external events and announcements/newsletters;◦ Responsible for organising different internal/external events (form idea to execution and marketing);◦ Support in sales activities – potential customer analysis, data processing, sales process optimization, etc;◦ Responsible for creation of visual materials.Hands-on experience with:◦ Google Analytics, Google Ads (text ads and display ads (for retargeting purposes);◦ Various SEO tools (such as: Google Analytics, Google Search Console, Semrush, SERanking, and others);◦ Website optimization and A/B testing tools (e.g. CrazyEgg);◦ Different sales and data processing related tools – Crunchbase, Hunter, Zopto, and others;◦ Management tools, such as Trello, ClickApp, and Asana;◦ Marketing automation and email marketing platforms (Mailchimp, Elastic, Hubspot, and others);◦ Graphics editing and design software (Adobe Illustrator & Photoshop, Figma). Show less

  • Head of Marketing & PR

    Jan 2024 - now

  • Head of Marketing

    Feb 2021 - Jan 2024

  • Marketing & Ad Specialist

    Jun 2018 - Feb 2021
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  TDL School

  Jan 2024 - Aug 2024

  Business Development Representative