
Timeline
About me
Product Manager | Product Marketing | Product Strategy | User Experience Researcher | Inventor | Marathoner
Education

North carolina state university
2020 - 2022Doctor of philosophy - phd 4.0
East carolina university
2002 - 2005
North carolina state university
2005 - 2008Bachelor of science (b.s.) textile and apparel management, brand management and marketing
North carolina state university
2018 - 2019Master of textiles
Experience

Stage stores
Jun 2008 - May 2013● Developed and executed strategic assortment plans for multiple categories through data analysis and current trends while identifying risks and opportunities through financial maintenance and updates.● Led cross-functional collaboration with Executive Leadership, Marketing, Stores, Distribution, and Vending Partners to increase annual revenue.
Buyer
Nov 2011 - May 2013Associate Buyer
Jul 2009 - Nov 2011Assistant Buyer
Jun 2008 - Jul 2009

Variety wholesalers, inc
Mar 2014 - Apr 2016● Responsible for strategic product vision for multi-million-dollar business unit, maintained and updated KPIs, resulting in double-digit year over year increases in revenue.● Implemented and executed the organization’s strategic objectives through cross-functional collaboration with Stores, Training, Ecommerce, Pricing, and Marketing teams.● Built and fostered relationships with a large portfolio of suppliers to ensure lowest total costs on new and existing programs, additional funding, and continued freshness in product offerings. Show less
Buyer
Jan 2015 - Apr 2016Associate Buyer
Mar 2014 - Jan 2015

Advanced sports enterprises (nashbar)
Apr 2016 - Jun 2017Product manager● Developed the strategic product vision for ecommerce business unit through competitive research, data analysis, market trends, and user experience for multiple product areas. ● Served as the customer and product expert to ensure all product releases met functionality, performance, quality standards, and timelines; assessed success and communicated delivery against key performance indicators (KPIs).

Bob barker company
Jun 2017 - Mar 2022● Owned development and execution of product roadmap objectives through strategic growth priorities fused with voice of the customer (conducted on-site customer research visits to 100+ unique government facilities) .● Drove organizational alignment for assigned product lines to include product validation testing and usability testing, while ensuring that the multi-year product strategy were adhered to throughout the product life cycle. ● Managed existing products through cross-functional collaboration, leading to strategic development of profitable product roadmaps to maximize sales potential for multi-million-dollar business unit, while prioritizing risk management and aligning with customer product requirements.● Gathered, validated, and evaluated product requirements through Voice of Customer (VOC) research, competitive intelligence and product research, which led to the invention of my innovative, patented anti-suicide smock, adopted by 200+ correctional facilities; exceeded Year 1 revenue and adjusted gross margin dollar (AGM$); more than half of sales resulted from new customer acquisition.● Managed go-to-market (GTM) for new products and existing product enhancements, resulting in a lift in incremental revenue; prepared and conducted sales training for account executives at numerous company sales meetings. Show less
Product Manager (Corrections, Law Enforcement)
Oct 2017 - Mar 2022Associate Product Manager
Jun 2017 - Oct 2017

Campbell university
Jan 2022 - nowAdjunct instructorMBA 704 - New Product Development

North carolina state university
Jan 2022 - nowLecturer
Meredith college
Aug 2022 - May 2023Adjunct instructor
Lexipol
Aug 2022 - nowProduct manager (a gtcr portfolio company)● Develops and maintains multi-year strategic product roadmap for public safety online training solution for Corrections, Dispatch, EMS, Fire, Law Enforcement, and Local Government.● Directs the release process and placement of new products, new functionality, or enhancements in a technology release cycle based on business priorities. ● Works closely with technology and data counterparts to deliver high-quality risk management software through product requirement documents (PRDs).● Develops product positioning and go-to-market (GTM) strategies, resulting in consistent increases in annual recurring revenue (ARR).● Defines and manages key performance indicators (KPIs) to recommend project investments and prioritization to various stakeholders, team members, and executives, which delivered double-digit year over year annual contract value (ACV) growth and decreased customer churn year over year.● Incorporates Voice of Customer data, competitive intelligence, and legislative changes into strategic business cases and financial models for growth opportunities for targeted markets. Show less
Licenses & Certifications

Pmc-i certified
Pragmatic instituteNov 2022
Honors & Awards
- Awarded to Lonny Carter, Ph.D.Distinguished Young Alumni Award North Carolina Textile Foundation - Dean's Young Alumni Leadership Council (DYALC) Mar 2024
- Awarded to Lonny Carter, Ph.D.Preparing the Professoriate Fellow - 2021
- Awarded to Lonny Carter, Ph.D.Mexico Delegation Study Abroad - Mar 2008
- Awarded to Lonny Carter, Ph.D.Wilson-Textile Salesman Scholarship - Feb 2008
- Awarded to Lonny Carter, Ph.D.W. Keats Sparrow Writing Award - 2003
Volunteer Experience
Fundraising Volunteer
Issued by Team for Kids on Jan 2019
Associated with Lonny Carter, Ph.D.Finish Line Volunteer
Issued by City of Oaks Marathon on Jan 2021
Associated with Lonny Carter, Ph.D.Student Volunteer
Issued by Threads Senior Collection Fashion Show on Jan 2021
Associated with Lonny Carter, Ph.D.Community Volunteer
Issued by Church in the Woods on Jan 2017
Associated with Lonny Carter, Ph.D.
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