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Petra Ritzer

Petra ritzer

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location of Petra RitzerUnited Kingdom
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  • Timeline

  • About me

    Senior UX Designer at BBC

  • Education

    • Hochschule münchen, fakultät design

      2012 - 2016
      Bachelor communication design

      Activities and Societies: - End of the year exhibition 2015 - Exhibition Designer - Workshop Team (Organisation of workshops and talks) - MHM University Magazine Munich University of Applied Sciences is the second largest university of applied sciences in Germany. The Department of Design at the Munich University of Applied Sciences (MUAS) is Munich’s largest centre of design research and teaching.

    • Royal college of art

      2017 - 2019
      Master of arts - ma information experience design

      Activities and Societies: - Degree Show Representative - Work in Progress Show Representative - Future Eyes Competition - RCA x L'Oréal - Aerocene Workshop - Palais De Tokyo - The (RE)Distributed Museum - British Museum x RCA - RCA Fulldome Research Group The Royal College of Art is the world's leading art and design university, having been ranked for ten consecutive years as the world's number 1 art & design university in the QS World University subject rankings (2015-2024).

  • Experience

    • Hpr planung

      Jun 2014 - Mar 2017
      Visual and interaction designer

    • Re-public

      Oct 2014 - Feb 2015
      Visual designer

    • Ixds

      Apr 2017 - Sept 2017
      Interaction designer

    • Petra ritzer

      Sept 2019 - Nov 2021
      Ux designer, experience designer and visual artist

      Responsible for strategic design services that translate new technologies into innovative user-centred products for companies like Telling, White Octopus, Hello Impact, Raureif and clients like Porsche.

    • Cherry

      Jul 2020 - Oct 2021
      Ux/ui designer

    • Bbc ux&d

      Nov 2021 - now

      Responsible for leading and overseeing end-to-end user-centred design initiatives in the News, Sport and Weather app, task managing and supporting user experience staff in their career development.• Leads the discovery work for personalising notifications in the News App, prioritising the most effective opportunities for meeting user needs and aligning with editorial workflows and requirements to deliver business and public service value.• Oversees design initiatives of two product squads, advocating for cross-disciplinary collaboration to nurture user-centred design informed by qualitative and quantitative insights.• Manages a six-month rolling research program informed by close cross-disciplinary input to develop a long-term strategy and quick wins for the NSW apps used by millions of users.• Composes and co-leads an 'Introduction to Data Ethics for UX designers' course that improves data literacy and embeds ethical tools across the UX&D department. Show less Responsible for translating user needs into innovative, inclusive and useful digital experiences across multiple platforms and touch points.• Leads the design system of a responsive web audio player for use across multiple BBC products, evangelising usability, accessibility and technical feasibility through research, prototyping, collaboration and iterations.• Creates a case study to measure meaningful values for the short-form video product to support the quantitative metric with qualitative insights, depicting a comprehensive image of the product performance through what is happening and why. Show less

      • Senior UX Designer - News, Sport & Weather App

        Oct 2023 - now

      • UX Designer

        Nov 2021 - Oct 2023

  • Licenses & Certifications

    • Introduction to creative ai

      Ual creative computing institute and institute of coding
      May 2020
      View certificate certificate

    • Advanced experimentation masterclass

      Cxl
      Sept 2025

    • Cro and experimentation

      Cxl
      Sept 2025

    • Introduction to screen readers

      Abilitynet
      Dec 2024

    • Interview skills training

      Bbc
      Aug 2024

    • Mentor training

      Bbc
      Apr 2024

    • Introduction to machine learning

      Open data institute
      Jun 2023

    • Collaborative innovation

      Bbc
      Feb 2023

  • Honors & Awards

    • Awarded to Petra Ritzer
      Distinction, Dissertation Royal College of Arts Sep 2018 For the dissertation with the title 'The (Il)literate User - A speculative Comparison of Literacy Theory and AI Technology in Digital Media' Petra Ritzer received a distinction.
    • Awarded to Petra Ritzer
      1st Price - L'Oréal Future Eyes Competition - Apr 2018 'Future Eyes' was run by L'Oréal and the Royal College of Arts. The projects were presented at the L'Oréal headquarters in Paris.
    • Awarded to Petra Ritzer
      Study Scholarship, Max Weber-Program State of Bavaria, Germany 2015 Scholarship from 2015 - 2019 for BA and MA degreeThe Max Weber Program is part of the Elite Network of Bavaria and supports gifted students who have attained outstanding academic results at Bavarian uni­versities. Besides financial support, scholarship holders are part of a network in which interdisciplinarity, international collaboration and exchange play a crucial role.