Experience

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  Taboo promotios

  Jan 2008 - Jan 2010

  Marketing director

  Taboo Promotions was a leading event company in Edinburgh and was renowned for hosting not only student events throughout the year but also any social event for the public as well, including concerts, comedy events, student nights and dance nights. • Tasked with creating event concepts, planning each event to the last detail, logistics of hosting the event, staff management and briefings, contract requirements and running the event on the day.• Also required to market the event online and throughout the city as well as sell tickets, sell sponsorship rights, liaise with police before, during and after events to seek areas of improvement.• Responsible for organizing payments for up to 40 staff at certain events, dealing with venue managers and setting up payments for those venues. • Managing weekly budgets of £3000 - £5000, depending on the event. • Increased sales by 50% per event on specific large customer events. • Received high praise from local Police force for organizing and managing an incident free event. • Created partnership with well known English events company, allowing us to entertain high profile celebrity guests at events and increase our brand name in the process. Show less

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  Mash marketing

  Jul 2011 - Oct 2011

  Digital marketing specialist

  Mash Marketing is a family run online marketing company specializing in the small to medium business market. • Organize which staff would attend meetings, work with management to allocate customers to various members of staff, dependent on skills and experience. • Provide the aftersales support to customers.• Generate new business through networking meetings, customer recommendations and innovative thinking. • Organize training courses for staff members to keep up to date on SEO, PPC, content management and digital marketing strategies. • Managed customer base of up to 8 customers in the 3 months of employment. Show less

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  Vaillant ltd

  Nov 2013 - Nov 2014

  Vaillant Group is a market leading organization with revenues exceeding 2.4 billion worldwide, specializing in heating, cooling and renewable technologies. Corporate Account Manager• Strategically manage customer base in existing area, satisfy their requirements and work with wholesalers to grow their business. • Handle existing enquiries and manage pipeline business, identifying opportunities in a highly competitive environment. • Manage a large portfolio of wholesalers, understanding market trends and ensuring their requirements are met quickly and efficiently.• Organize and attend networking events & customer events, focusing on business development and managing key relationships.• Managing 3,500+ customers and 800 wholesalers across the southwest counties in the UK.• Successfully maintained and increased sales as well as company image throughout some of the most competitive areas.• First employee to be part of a new engineer progression scheme. Focusing on talent and potential in young engineers. Show less

  • Corporate Account Manager

    Apr 2012 - Nov 2014

  • Marketing Specialist

    Nov 2013 - May 2014
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  Sms consulting uae

  Nov 2014 - Apr 2018

  Marketing manager - digital & new business

  SMS Consulting provides short term business management solutions for clients in various sectors, in my role I was responsible for clients' digital & direct marketing, sales pipelines, team training and cost control. Responsible for undertaking assignments for companies requiring short-term management consulting. Responsibilities included:• Overseeing all digital marketing practices, including SEO (on-page, technical & local), PPC account management and optimisation and social media management, as well as content creation and CMS management.• Managing 3rd party vendors, from sourcing to execution, both project based as well as partner programs.• Oversee and manage wider marketing strategy, analyze ROI and efficiencies related to certain projects and adapt based on results. • Advised on ways to improve efficiency for the new business in Australia and internationally, focusing on cultural elements surrounding business, compliance and best practice when entering new markets.• Assist in business development and networking when entering into new countries and new markets. • Tasked to implement an ERP system to deal with incoming orders, sales, pipeline business and enquiries as well as staff training on how to manage the process once fully operational. • Instrumental in organizing workforce travel and accommodation and reducing costs by a projected 40% over 1 year.• Improved processes, resulting in efficiencies and less time loss. Improving morale and productivity. • Arranged out of work social events to improve teamwork, resulting in an office wide initiative to encourage staff to organize monthly events themselves, empowering them and bringing the team together. Show less

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  Hometime group limited

  Sept 2018 - Mar 2019

  Digital marketing lead

  Hometime Group is a leading furniture retailer in Northern Ireland & is the Norther Irish distributor for Dreams UK. In this role I was responsible for all elements of digital marketing; including SEO strategy, PPC account optimisation, Website & E-commerce platform development, analysis of digital information on our customers and informing senior management of digital strategies to implement for future growth. Impacts since joining the team:26% increase in clicks through Google Ads21% reduction in cost of advertising74% rise in interaction rate47% rise in users on website43% rise in new users58% rise in time on pageI was also been responsible for managing significant digital budgets, as part of the wider marketing budget and was accountable for the overall success of the digital portfolio of the business. Show less

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  Digitally me

  Oct 2018 - Nov 2020

  (part time) business growth advisor
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  The web bureau

  Mar 2019 - Jan 2021

  Digital marketing manager

  As head of the marketing team I was responsible for ensuring my team’s financial andbusiness growth, as well as defining our own and external clients’ digital strategies. In thisrole I ensured that my team and I successfully rolled-out, implemented and monitored our clientsdigital marketing strategies & requirements, including but not limited to, PPC, SEO, SocialMedia campaigns & any traditional marketing activity as required. Also under my remit were the responsibilities of digital account management, coordinating with existing clients on active projects, as well as being the main contact dealing with new business leads for the digital team. Responsible for;• Growing team’s revenue and expanding client base through a mixture of innovativetraditional & digital strategies, maximising use of paid ads, SEO & organics, as well asnetworking & speaking publicly at events • Consulting with and advising clients’ on digital strategies best suited to theirbusinesses, implement selected strategies and provide monthly reports on progress• Carrying out training days for clients and general public on topics relevant to theindustry, including the fundamentals of SEO, how to maximise PPC & making themost of social media• Performing full-scale digital audits on major clients’ accounts• Contributing to the strategic management team, advising on top level businessdecisions, ensuring best practice is used & streamlining internal processes. Show less

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  Kdm digital marketing

  Jan 2021 - Mar 2022

  Digital marketing & sales manager
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  Budget direct

  Mar 2022 - now

  • Head of Digital Production & Content

    Jul 2024 - now

  • Senior Manager, Digital Production & Content

    Mar 2022 - Aug 2024