
Timeline
About me
Sales Professional, helping companies to simplify technology understanding and its business/technical benefits through Storytelling
Education

Liceu de artes e ofícios de são paulo
1994 - 1997Technical high school electronics
Universidade presbiteriana mackenzie
2000 - 2003Bachelor's degree computer programming
Mit professional education
2024 - 2024Extension/specialization leadership & innovationhttps://professional.mit.edu/course-catalog/leadership-innovation
Experience
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Telefonica (former telecomunicações do estado de são paulo, telesp)
Jan 1996 - Jan 1996Intern
International telecommunication services, its
Jan 1997 - Jan 1997Intern
Orange
Jan 1998 - Aug 2001. Member of the Brazilian post sales field services implementation team :> deploying IP internet services (dedicated and on-demand)*> deploying FR/ATM connectivity services*> deploying Voice channel services**as well as all of its connected systems (from layer1 to layer7). Instructor on an internal initiative to certify team members as cisco CCNA. Hands on experience with multi vendor environment : Cisco, Motorola, Alcatel, Ericsson, Siemens, and Nortel . Field Support to SITA's telecom circuits : X.25, X.28, and Dialup. 24x7 On-site Support for network devices (printers and terminals), Local Area Network (token ring/ethernet), and WAN telecom systems at GRU/CGH Sao Paulo airports. On-site support for local loop circuits (X.25/X.28/Dialup) at SITA's São Paulo headquarter
Telecommunication Support Analyst
Oct 1998 - Aug 2001Telecommunications Technician
Jan 1998 - Sept 1998
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Telmex (former at&t latin america)
Sept 2001 - May 2003Telecommunications analyst. In charge of Brazilian's telmex IP and MPLS backbones and its international boundaries (AS number, internal/external policies, peerings)(prepare, plan, design, implement, operate, and optimize). Providing 3rd level support to operations teams. Special projects development with engineering teams
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Algar telecom (former iqara telecom)
May 2003 - Jan 2005Network analyst. In charge of first metropolitan metro ethernet São Paulo backbone (prepare, plan, design, implement, operate and optimize). Technical responsible in operations for :> new services technical validation> new services technical provisioning cycle creation> new services technical pilot implementation> knowledge and process transfer. Point of contact for technical escalations

Medidata
Feb 2005 - Jul 2005Systems integration consultant. Member of a consulting engineering team responsible for developing complex IP based network interconnectivity solutions (WAN and MAN) for Brazilian big companies such as service providers and local carriers. Ex: Metro Ethernet, IP and MPLS based backbones and its services : QoS, multicast, etc. Working in partnership with cisco's advanced services teams as a gold partner. Cross-functional team work with different teams (sales, pre sales, support and implementation)

At&t
Aug 2005 - Nov 2007Technical and team lead network designer. Leading a team of 8x network designers in charge of prepare, plan and design US customer's connectivity projects to worldwide at&t's MPLS vpn backbone. Network designer for big accounts (ex. : Microsoft, US Post Office, etc...). Daily technical planning & design discussions with international customers and other at&t's cross- functional teams around main regions (EMEA, APAC, Americas and Latam)

Multirede
Nov 2007 - Nov 2008Sr. network consultant and instructor. Providing business & technical consulting services to enterprise, service provider and financial customers. CCIE R&S bootcamp principal instructor (trained more than 30 CCIE candidates). As a cisco partner, acting as a cisco advanced services network consulting engineer (red-badge) in cisco's key accounts. Cisco instructor for official learning partner trainings on network infrastructure

Founder/co-owner (telecomeng training and consultancy services)
Nov 2008 - Jul 2010Business develoment manager (founder & owner). Offering custom technology training on key areas: network infrastructure, data center and security, as well as cisco career certification tracks. Creating and prospecting new business model opportunities (new custom trainings & consulting offerings). In charge of pre sales (prospect, qualify, propose, agreement & closure) for new business models created. coaching team members focused on : delivery of training and consulting services

Fast lane
May 2009 - Dec 2009Sr. cisco instructor (contractor via telecomeng). Cisco principal instructor for ironport web & email official trainings. Contractor via TelecomEng

Cisco
Jul 2010 - now. Americas lead for enterprise networks and business architecture practices (regional sales teams - US west/east and LATAM). Business Architecture field advisor for EMEA center of excellence, helping grow the business through strategic CxO level engagement. Influencing regional sales teams with innovative ideas to create new sales pipeline & evolve customer relationships (exec level and below). Focusing on Cisco's and market shift to software recurrent revenue initiatives, promoting enterprise agreement proactive selling. Elected FY22 top 1,5% in the worldwide SE community going through STLDP (SE transition & leadership development program). FY23 STLDP elected Innovation coach. Consistent contribution to Cisco's sales in the region:> 116% individual quota achievement in Fiscal Year 19> 116% individual quota achievement in Fiscal Year 21> 138% individual quota achievement in Fiscal Year 22> 120% individual quota achievement in Fiscal Year 23> 105% individual quota achievement in Fiscal Year 24. Coaching/Mentor SA's/SE's on a career development. +all previous role activities. Influencing technology market through storytelling. Speaker at Cisco Live 2023 Las Vegas (external 20.000 people event): Show less . Establishing long term, strategic business/technical relationship with customers (key stakeholders) bringing technology benefits & outcomes according to their industries/needs. In charge of 49x global enterprise customers with HQ based out in Europe (Germany/France/Switzerland/Sweden/UK/Italy) - being part of a dedicated worldwide cisco sales team (EMEAR / Americas / APJ) called CGEM (Country Global Enterprise Model). Representing cisco in LATAM (2x SEs/4x AMs) for 49x global customers. 140% group quota achievement in Fiscal Year 18. Daily collaboration with global sales teams (at least 3x different time zones) and cisco's ecosytem (Marketing, CX, Partner, TAC, etc). Influencing customers and partners through cisco connect and leveraging programmability through worldwide cisco devnet express program: Show less . Establishing long term, Strategic business/technical relationship with customers (key stakeholders) being recognized as Trusted Advisor. In charge of technical service sales for Brazilian customers. Part of a team of 4x services pre sales covering the whole country (Brazil). Coaching US & LATAM services team members on career development. Consistent contribution to Cisco's service sales numbers in the region:> YoY growth of 105% (FY17)> R$ 15M of service pipeline creation in Fiscal Year 18. +all previous role activities. Focusing on developing/practicing and leveraging consultative skills with our customers: Show less . In charge of Post Sales project Design (High/Low Level, LABs), Deploy and Knowledge Transfer for Enterprise, Financial and SMB customers. Working in some specific Pre Sales asks :Line of Effort, Sizing & Scoping, Scope of Work. Mentor and Technical Instructor on Advanced Services internal programs for New Talent development teams (early in career NCEs). US & LATAM Virtual team advisor within Advanced Services org. Influencing Customers/Partners being Speaker at Cisco Plus Brazil 2012: Show less
Solutions Engineer - Business Architect
Jul 2019 - nowGlobal Systems Architect
Feb 2018 - Jul 2019Sr. Solutions Integration Architect
Nov 2016 - Feb 2018Solutions Integration Architect
Oct 2014 - Feb 2018Sr Network Consulting Engineer
Jul 2010 - Oct 2014
Licenses & Certifications

Ambassador of ai
Cisco
Cisco advanced services architect
Cisco- View certificate

Ccna
Cisco - View certificate

Ccda
Cisco - View certificate

Ccie enterprise infrastructure, 10y
Cisco - View certificate

Ccna wireless
Cisco 
Certified cisco systems instructor, ccsi
Cisco
Itil v3 foundation
Peoplecert
Sda pov certified engineer
Cisco
Togaf 9 foundation
The open group
Certified meraki networking associate, cmna
Cisco meraki
Sd-wan pov certified engineer
Cisco
Volunteer Experience
Exam Advisory Group member
Issued by Cisco
Associated with Marcello Ishida, CCIEVolunteer
Issued by Amigos do Sopão - Santuário São Judas
Associated with Marcello Ishida, CCIEDonation
Issued by Bright Funds
Associated with Marcello Ishida, CCIEVolunteer
Issued by American Red Cross on Dec 2019
Associated with Marcello Ishida, CCIE
Languages
- enEnglish
- poPortuguese
- spSpanish
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