Experience

• 

  Henkel

  Jan 2010 - Jan 2010

  Trade marketing assistant

  - Part of the coordination of Trade Marketing and in-store promotion activities - Supported the Merchandising Team for KPI tracking and Category management projects.

• 

  Electronic arts

  Jan 2011 - Jan 2011

  On line marketing trainee

  - Managed online direct marketing activities, including DEM activities and social network channels- Supported online media campaign for new product launches, for both retail and online only games- Managed the launch of the new EA Facebook game the Sims Social reaching 1 Million players

• 

  Unilever

  Jan 2011 - Jan 2012

  Category management assistant - skin and baby care

  - Support Category management activities in Store (eg. Sales promotion, category display etc.)- Analysis and report of sales and marketing performances of Skin Care for Senior Management- Managed the relaunch in Italy of Badedas brand (known as Radox Internationally) and developed seasonal promotions for Christmas and Spring campaigns

• 

  Eni

  Jan 2012 - Jan 2017

  • The company was launching a new branch of energy services and products outside commodity, I was responsible of defining and launching new product offering, supported by the category managers.• As B2B product manager, I oversaw the Italian market for small offices and middle enterprises, for a total of 1.1 m clients. I was tasked with producing a more effective and simplified product portfolio, introduce innovation to market and bring the products in line with our consumer and big enterprises offering רוצה לראות פחות

  • Product Manager Business Retail and Smart Energy

    Jan 2015 - Jan 2017

  • Campaign Management Specialist

    Jan 2014 - Jan 2015

  • Marketing Specialist for retail market

    Jan 2012 - Jan 2014
• 

  Canon (europe)

  Jan 2017 - Jan 2020

  Digital product manager

  • Directed a multifunctional team to create a web training platform to support product knowledge for Canon sales, account managers and retail partners. It is now used across 22 countries, exceeding the goal of 1500 retailers registered across Europe.• Lead development of Canon inspirational content proposition, to put the company back on the radar of users looking for inspirational storytelling: The proposition was built on data-driven insights, user needs and identified gaps to maximise consumer engagement• Part of first Canon pioneers’ program to report weekly to the leadership team on development of strategic digital projects and support digital transformation projects in the Company רוצה לראות פחות

• 

  Mastercard

  Jan 2020 - now

  • Manager, European Loyalty Solutions - New product development, insurances and assistances

    Jan 2022 - now

  • Manager, European Loyalty Solutions - New product development

    Jan 2020 - Jan 2021