Sergey Andreychuk

Experience

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  GILLETTE LLC

  Jul 2003 - Apr 2006

  Area Sales Manager

  Gillette LLC is the international supplier of products under various brands until that merged into P&G in 2005. The most famous and biggest brands are Gillette, Oral-B, Braun and Duracell.GENESIS is TOP-5 Russian pharma distributor with 13 branches/warehouses• Consistently managing sales KPIs.• Ensuring of distribution of Braun home appliances at Saint-Petersburg's TOP retailers. • Establish, Implementation and further development of Promo-Girls team.• Launch and Development of education program for shop assistants.• Managing of merchandisers team Show less

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  Genesis Local pharmaceutical holding

  Apr 2006 - Jul 2007

  Deputy of Sales Director

  GENESIS is TOP-5 Russian pharma distributor with 13 branches/warehouses• Consistently managing sales KPIs: Revenue, AR, DSO.• Development and implementation of the effective motivation scheme for Sales-Force.• Establish, implementation and further development of Trade-Marketing activities.• People management.

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  Pervaya Pomosch JSC

  Jul 2007 - Sept 2008

  Sales Director

  Pervaya Pomosch JSC is the pharmacy chain with 223 pharmacies in Moscow, St-Petersburg, Rostov-on-Don and Ekaterinburg. • Consistently managing operational KPIs: Sales Revenue, Average Bill, Gross Profit• Development and implementation of the effective motivation scheme• Implementation and control of corporate service standards.• People management• Establish, implementation and further development of the project with agency pharmacies.

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  Johnson & Johnson

  Oct 2008 - Jul 2021

  Johnson&Johnson Consumer Health is the leading multinational FMCG and OTC medicines producer which plays in many categories like Baby and Adult Skincare, Haircare, Oral care, Female health, Pain Relievers, Medicines against diarrhea, nasal blockage, cough&cold and anti-smoking. Brands: Johnson’s Baby, Nicorette, Tyzine, Hexoral, O.b. Doctor Mom and Listerine. Scope: US $40M annual turnover. 11 countries: Kazakhstan, Belorussia, Moldova, Georgia, Armenia, Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, Kirgizstan and Mongolia. Team of 100. Reported to Area Managing Director Russia&CIS.• Managing business plan across all markets aligned to the marketing brand strategy designed to deliver the correct GP with some focus on market share targets, by brand/category/channel. Ensuring the J&J brands portfolio has the optimal coverage, pricing, and distribution strategies in each market.• Delivering Sales target with a robust demand forecast aligned to the inventory goals and contractual agreements.• Ensuring that operational KPIs are maximized e.g. NTS, GP, FCF, and IBT.• Elaborating and implementing Commercial policies to drive long-term development within the markets, managing x-functional alignment on Commercial policies and terms as well as the development of required supported documentation flow.• Managing CIS SQUAD TEAM – multifunctional team aimed to support and develop CIS business through cross-functional collaboration. • Identifying potential business opportunities in markets; finding resources to turn opportunities to profit.• Ensuring sustainable, collaborative, long-term relationships with customers.• Ensuring that in-store standards are clearly articulated and executed by Distributors and KA.• Ensuring the right tools, reports and review to monitor ongoing performance and execution.• Set up and further development of GTM sales efficiency strategy. • Ensuring a culture of compliance, ethics within the Business Unit and across all organization. Show less Scope: US $150M annual sales. Team of 70. Central, South and Volga regions. Reported to Commercial Director Russia & CIS. • Consistently managing operational KPIs (OTC and MASS portfolios) within 1/3 overall sales of Russia, sales planning by channel / territory / account• Customer management of 105 Local Key Account chains to deliver against key revenue KPIs across all J&J Consumer Health portfolios - OTC and MASS.• Ensuring the 21 distributors are set up to deliver the channels Company's strategy and they have an appropriate investment and allocation of resources.• Managing 200+ agency Field sales force implementing Go-to-Market strategy. • Holding negotiations with the critical customers (Chains and Distributors) in order to implement the Company’s financial targets, products distribution, and merchandising KPIs.• Providing a culture of compliance and ethics. Show less Scope: US $40M annual sales. Team of 25. Reported to Divisional Sales Manager Russia.• Consistently managing operational KPIs (OTC and MASS portfolios).• Customer management of 30 Local Key Account chains to deliver against key revenue KPIs across all J&J Consumer Health portfolios - OTC and MASS. • Ensuring that 8 distributors are set up to deliver the channels Company's strategy and have an appropriate investment and allocation of resources • Conducting negotiations with the critical customers (Chains and Distributors) in order to implement the Company’s financial targets, product distribution, and merchandising KPIs.• Managing 50+ distributors’ Field Sales Force. Show less

  • Director of Business Development in CIS countries

    Jan 2014 - Jul 2021

  • Division Sales Manager West-Divison of Russia

    Jan 2011 - Dec 2013

  • Regional Sales Manager North-West and Central Russia

    Oct 2008 - Dec 2010
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  Richter Gedeon Nyrt. / Magyarország

  Nov 2021 - now

  Commercial Director at Gedeon Richter Russia

  Scope: over $300M annual sales. Whole Russia responsibility. Reported to the General Manager Russia & the International Sales Director in Budapest.• Consistently managing commercial KPIs (Rx and OTC medicines portfolios, including EDL products) to ensure the annual Business Plan delivery;• Developing and implementing a commercial strategy and procedures for working in commercial and state markets;• Long- and short-term planning;• Managing the import/export of the company's products;• Managing the RA and Certification teams related to the introduction of medicines into the civil circulation• Conducting and controlling the work related to the preparation and signing of marketing plans /volume agreements with pharmacy chains and national pharmaceitical distributors;• Budgeting• Ensuring sustainable, collaborative, and long-term relationships with customers. Show less