Eugen Zbîrcea

Experience

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  Romanian Development Agency

  Mar 1997 - Apr 1999

  Food Industry Investments Specialist

  - promoting foreign investments in Romania- presenting Romanian companies that were in the privatization program- identifying potential foreign investors in the Romanian food industry

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  Franciza Petrom SA

  Apr 1999 - Sept 2001

  Development of the Petrom franchise system by attracting more than 100 private fuel stations into partnership.The main attributions:- maintaining commercial relations with Petrom headquarters and branches- identifying potential partners and signing contracts with the selected ones- modernization of the stations according to the Petrom concept

  • Executive Director

    Jan 2000 - Sept 2001

  • Marketing Director

    Apr 1999 - Jan 2000
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  CORA

  Jan 2002 - Jan 2004

  Category Manager for Detergents and Hygienic Products

  Main attributions :- Contract negotiation with suppliers- Category assortment and layout- Team management of 24 person- Focus on Baby Care category - 10% Bucharest market share

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  Provera Romania

  Oct 2004 - May 2009

  Provera - Purchasing Central of Cora Hypermarkets and Profi Supermarkets - for FMCG and Fresh Products.Managed a team of 50 procurement professionals.A turnover of over 250 million euros and over 1700 suppliers.We responded to the specific product needs of each network, the requested promotional plans and the development of own brand products according to the provided quality specifications.

  • General Manager

    Apr 2007 - May 2009

  • Purchasing Manager for Fresh Products and Private Label Products

    Dec 2005 - Apr 2007

  • Buyer for Detergents and Privates Labels

    Oct 2004 - Dec 2005
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  CORA

  May 2009 - Aug 2016

  Cora Pantelimon - the largest hypermarket in Romania with 16,800 square meters of sales area, 80 cash registers per line, 1,200 employees (2008) and an annual turnover of approximately 200 million euros (2008).The main attributions:- Ensuring the necessary operations to achieve the annual objectives of no. customers, turnover and profitability- Preparation of operational flows in order to develop the online channel,- Adaptation and dimensioning of categories according to new consumption habits.- The establishment of the logistics platform for Vegetables and Fruits in the store - coordination of the Vegetables and Fruits and Fresh Products categories at Cora Romania level Show less

  • Director Hypermarket CORA Sos. Alexandriei

    Jun 2012 - Aug 2016

  • Director Hypermarket CORA Pantelimon

    May 2009 - Jun 2012
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  AMRCR (Asociatia Marilor Retele Comerciale din Romania)

  May 2010 - Jun 2016

  Vice President

  Romanian Retailers Association

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  FPRC Federația Patronală a Rețelelor de Comerţ

  Mar 2013 - Jun 2016

  Vice President

  Employers' Federation of Romanian Retailers

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  Agro Fruct Partners

  Sept 2016 - Jan 2017

  Managing Director

  Hazelnut cultivation development project in Romania.In collaboration with the Italian group Besana identified solutions for the implementation of hazelnut plantations through the development of an acclimatized hazelnut nursery in the Ineu area - Arad CountyLater, several plantations were developed in Romania and Ukraine with plants produced in the nursery.

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  Auchan Retail

  Jan 2017 - Feb 2020

  Buying & Product Director For Ultra Fresh Products

  Auchan Romania, international retailer, present in Romania through 3 formats of physical stores: 33 Hypermarkets, 5 Supermarkets and 140 convenience stores (mainly through the partnership with Petrom)The position of Product Director of ultra-fresh and manufactured products involved the coordination of purchasing, category management and supply departments for:- Fruits and Vegetables,- Fresh and Prepared Fish,- Meat,- Bakery, Patisserie and Confectionery- GastronomyThe actions undertaken are in compliance with the brand attributes (healthy food, local products, development and preservation of traditional professions.Thus we developed the FILIERE system through which local producers of traditional products could distribute their products through the network of stores. 10 Filiere producers and more than 100 local producers were on-boarded into the project. Show less

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  Roua Coop

  Mar 2020 - Dec 2020

  Commercial Director

  In 2018, seven farmers joined forces around the concept of organic farming. Currently, they grow organic vegetables all year round, on 11 hectares of heated greenhouses. Added to them are 45 hectares of young orchards (cherries, apricots, peaches) and 50 hectares of organic vegetables grown in the fields. Each member of the cooperative benefits from projects with European funding, carefully monitored for compliance with standards.Main responsibilities:- coordination of the production plan in accordance with market needs- negotiation of distribution contracts with the main retailers in Romania- development of the ONLINE distribution channel- finding packaging and logistics solutions specific to each retailer- weekly offers and negotiations to ensure distribution volumes Show less

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  Comarket

  Jun 2020 - May 2025

  Chief Operating Officer & Co-Founder

  Comarket is a Romanian B2B digital platform designed to streamline the procurement process for HoReCa (Hotels, Restaurants, Cafés) and other businesses. It connects local producers, distributors, and hospitality businesses, making sourcing food, beverages, and other supplies more efficient and transparent.Key Features of Comarket:- Marketplace for HoReCa & Retail: Businesses can buy directly from suppliers in one place.- Support for Local Producers: Helps small and medium-sized food producers reach more customers.- Digitalization of Procurement: Reduces time and costs for restaurants and hotels by simplifying orders.- Transparency & Efficiency: Improves supplier relationships and pricing visibility.- Comarket is particularly useful for businesses looking to support local products and sustainable supply chains, aligning well with social economy principles.Main Responsibilities:- Develop and implement business operations strategies aligned with the company’s goals. Improve efficiency and scalability of business processes.- Oversee and manage various departments, ensuring alignment with company objectives. Foster a strong company culture and employee engagement.- Optimize budgets, operational costs, and resource allocation. Monitor key performance indicators (KPIs) and drive profitability.- Cross-Functional Coordination, Collaborate with the CEO and executive team. Align operations with marketing, sales, finance, and HR strategies.- Customer & Stakeholder Relations Show less

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  MAM Bricolaj

  Jan 2022 - Mar 2022

  General Manager

  DIY retailer MAM Bricolaj Romanian retailer which sells furniture materials and accessories, listed on Bucharest Stock Exchange in September 2020.With 3 stores and 2 production workshops, MAM Bricolaj generates a turnover of 65 million leiMain responsibilities:- organization of the network of stores and production workshops- identifying ways to improve profitability by applying category management principles- negotiation of supply contracts and organization of supply flows in order to increase the profitability of the company.- managing a team of 170 employees Show less

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  Conservation Carpathia

  Nov 2023 - May 2025

  Business Development Consultant - Roadele Muntilor Fagaras

  Foundation Conservation Carpathia (FCC) is a Romanian non-governmental organization focused on the conservation and restoration of the Carpathian Mountains' ecosystems, particularly in the Făgăraș Mountains. Our mission is to protect and expand Romania’s forests, reintroduce native wildlife, and create Europe’s largest private national park.Roadele Munților Făgăraș is a project initiated by Foundation Conservation Carpathia (FCC) to support local communities in the Făgăraș Mountains by promoting sustainable agriculture and traditional food production.Key Aspects of Roadele Munților Făgăraș- Supporting Local Producers – Helps small-scale farmers and artisans market their traditional, eco-friendly products.- Sustainable Practices – Encourages organic farming, beekeeping, and natural food production without harmful chemicals.- Economic Development – Aims to create a social economy by providing locals with fair trade opportunities while protecting nature.- Product Range – Includes honey, dairy products, jams, herbal teas, and other natural goods sourced from the Făgăraș region.- Conservation Impact – Prevents rural depopulation, reduces unsustainable logging, and fosters a nature-friendly local economy.This initiative aligns conservation with social and economic benefits, ensuring that protecting the Carpathian forests also helps local communities thriveMain responsibilities:- Promote food products in grocery stores, online stores, restaurants and large retailers- Participate to the food hub development strategy and implementation- Communicate and engage with B2B customers to increase sales- Follow and implement promotional and commercial actions with partners- Participate in specific events to promote the food hub Show less

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  Profi

  May 2025 - now

  Purchasing Director Fresh Products