Alejandra O'Meara-Rivera

Experience

• 

  REAL PLAZA S.A.

  Nov 2009 - Aug 2010

  Marketing Intern

  Retailer with over 20 department stores in Peru.

• 

  LIQUID - Digital Marketing & Communications

  Aug 2011 - Aug 2012

  Planning & Account Executive at Liquid
• 

  LaClinika Design Lab

  Nov 2012 - Jul 2013

  Digital account executive

  Content strategy lead for Falabella (MODA Falabella blog), influencer management. Managed multifunctional teams and was the direct point of contact with the client.Assistance during video and photo production for MODA Falabella blog.

• 

  LAN Airlines

  Jul 2013 - Mar 2016

  Digital Marketing Analyst - LAN.com

  Planning, implementation, and reporting of digital marketing campaigns to drive sales on the web channel via e-commerce (including paid media and onsite communications). Liaised with a range of stakeholders (based in Peru and overseas, including internal clients and ad agencies).

• 

  Yanbal International

  Jun 2016 - Jul 2017

  Senior Digital Media Analyst

  Project lead for Yanbal’s website redesign. Managed the planning, internal communications, and implementation of the project across 10 international markets. Liaised with a varying seniority of internal stakeholders, agencies and suppliers.

• 

  University of Melbourne

  Apr 2018 - now

  Subjects (part of the Master of Marketing Communications)Integrated Marketing CommunicationsStrategic Content CreationMarketing and media in a global context Melbourne School of Professional and Continuing Education (MSPACE).Strategic planning and execution of campaigns for a portfolio of 40+ postgraduate programs in Creative Industries & Design, Humanities & Arts, and Business & Law.Manage stakeholder relationships of varying seniority levels across a complex environment. Lead conversion and content strategies.Support product development frameworks, such as Melbourne MicroCerts naming audits. Digital campaign planning and execution, social media reporting, content creation. Management of high-level stakeholders in a complex environment, such as academics. Development and editing of content pieces for The Conversation and Pursuit. April – June 2019: Covered the role of Communications Coordinator at the Faculty of Business and Economics.

  • Marketing Specialist, Postgraduate

    Aug 2021 - now

  • Tutor

    Mar 2020 - now

  • Marketing Coordinator

    Aug 2019 - Aug 2021

  • Marketing and Communications Support

    Apr 2018 - Jul 2019