Christian Zanzig

Experience

• 

  Zalando SE

  Jun 2015 - Jun 2019

  • owning the campaign media plan• executing local campaigns and sales activities like EOSS, MSS and Black Friday• competitor tracking: observing, tracking as well as estimating competitor behavior via edited• monitor actuals vs. plan and manage the business performance by driving and executing activities to accelerate sales• updating fashion trends on the desktop and app as well as evaluating their performance in Google Analytics• analyzing, evaluating and maintaining of the onsite navigation, overlays and category tree to ensure an excellent customer journey• constructing and evaluating own reports in MicroStrategy to support the market strategy definition Show less • owning the campaign media plan• executing local campaigns and sales activities like EOSS, MSS and Black Friday• competitor tracking: observing, tracking as well as estimating competitor behavior via edited• monitor actuals vs. plan and manage the business performance by driving and executing activities to accelerate sales• updating fashion trends on the desktop and app as well as evaluating their performance in Google Analytics• analyzing, evaluating and maintaining of the onsite navigation, overlays and category tree to ensure an excellent customer journey• constructing and evaluating own reports in MicroStrategy to support the market strategy definition Show less • Partner Management (Focus on Price Comparison Partners)/ Data Feed Management• Creation, Optimization and Management of Affiliate and Price Comparison Product Data Feed Campaigns• Communication, as well as Development / Maintenance of partnerships with Price Comparison Partners• Analysis of campaign-specific KPI’s to optimize the Performance (Creation of partner analyzes)• Reporting of the current Performance Data• Forecast / Budget Planning• Database Maintenance / Product Data Quality Control Show less

  • Retail Manager Germany & Austria

    Mar 2018 - Jun 2019

  • Retail Manager Austria

    Dec 2017 - Feb 2018

  • Junior Online Marketing Manager

    Jun 2015 - Nov 2017
• 

  STRATO AG

  Jul 2019 - now

  • Monitoring, Analyse und Auswertung der Shop KPI´s sowie der Kampagnen Performance (u.a. Cyber Week, TV) mit Ableitung von Handlungsempfehlungen• Erstellung von bedarfsspezifischen Ad-hoc-Analysen mittels Daten aus Webtracking-Tools (Econda & Google Analytics) und dem Financial Controlling board• Erstellung und Auswertung von A/B Tests (u.a. via Kameleoon)• Unterstützung bei der Erstellung eines Business Case zur Evaluierung eines Affiliate Marketing Programms• Ausbau, weitere Standardisierung und (Teil-)Automatisierung des Marketing Reportings u.a. mit Hilfe der REST API Show less

  • CRO Analyst

    Dec 2022 - now

  • Web Analyst

    Jul 2019 - Nov 2022