Manish Tiwary

Experience

• 

  Maspar industries pvt. ltd

  May 2012 - Jul 2014

  Marketing Communications & CRM Executive

  • Planning and execution of different marketing communications campaigns.• Managing collateral's, pamphlets, broachers, catalogs and store communications materials.• Segmenting the database according to the campaign to target for the communications• Maintain the Loyalty program for the customers of Maspar and deciding the rewards to enhance their shopping experience.• Plan the corporate releases in magazines and newspapers along with organizing press conferences.• Undertake the complete process of product Catalog, right from the contents till the sending of it to the customers.• Planning & execution of store communications at times of promotional events. • Planning for the Communications on the social media platforms. Show less

• 

  KARAM

  Aug 2014 - now

  Developing and executing comprehensive marketing strategies and promotional plans aligned with company goals and target audience.Conducting market research and analysing consumer insights to identify market trends, customer preferences, and competitive landscape.Creating and overseeing the implementation of marketing campaigns across various channels, such as digital, print, social media, and events.Collaborating with cross-functional teams, including design, content, and sales, to develop compelling marketing materials and messaging.Managing and allocating marketing budgets effectively to optimize return on investmentBuilding and maintaining relationships with external partners, such as vendors, media agencies, and influencers, to maximize promotional opportunities and partnerships.Coordinating promotional events, exhibitions, and trade shows to showcase the brand and engage target audiences.Complete Planning, execution and operations of the experiential marketing project in the form of a Mobile Demo Van. Acting as the project in charge for the operations of the Demo Van.Planning and implementing brand and communication strategies and programs.Responsible to sharpen PR, Interaction with media, Brand development, advertisement, corporate communication for the company.Designing & execution of communications & promotions strategies with focus on brand awareness & building market share.Responsible for Launching a new product, events and monitoring the same while executionSelection and planning of all the exhibitions to be participated, overall Branding and visibility along with overseeing the stall designing execution.Vendor ManagementManaging the ATL and BTL advertising/sales promotion Show less Complete Planning, execution and operations of the experiential marketing project in the form of a Mobile Demo Van . Acting as the project coordinator for the operations of the Demo Van.• Responsible to sharpen PR, Interaction with media, Brand development, advertisement, corporate communication for the company.• Designing & execution of communications & promotions strategies with focus on brand awareness & building market share.• Responsible for Launching a new product, events and monitoring the same while execution.• Getting comprehensive designs created for the brand like email campaigns, print brochures, training manuals, events, websites, books, magazines, posters, product packaging, exhibitions, display advertising.• Selection and coordination of all the exhibitions to be participated, overall Branding and visibility along with overseeing the stall designing execution.• Vendor Management Show less • Complete Planning, execution and operations of the experiential marketing project in the form of a Mobile Demo Van . Acting as the project coordinator for the operations of the Demo Van.• Planning and implementing brand and communication strategies and programs.• Responsible to sharpen PR, Interaction with media, Brand development, advertisement, corporate communication for the company.• Designing & execution of communications & promotions strategies with focus on brand awareness & building market share.• Responsible for Launching a new product, events and monitoring the same while execution.• Getting comprehensive designs created for the brand like email campaigns, print brochures, training manuals, events, websites, books, magazines, posters, product packaging, exhibitions, display advertising.• Selection and coordination of all the exhibitions to be participated, overall Branding and visibility along with overseeing the stall designing execution.• Vendor Management• Enhancing the brand presence on Digital media platforms.• Managing the ATL and BTL advertising/sales promotion activities Show less

  • Sr. Manager Marketing Operations

    Aug 2014 - now

  • Sr. Promotions & Exhibitions Manager

    Aug 2014 - Jun 2023

  • Lead Brand & Promotions Executive

    Aug 2014 - Aug 2019