Lena Majurek

Co-Founder "Schampus & Handkuss"

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Vienna, Vienna, Austria

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Timeline
About me
Brand Partnerships Manager at MIKADO CULTURE | ex Brand Manager at Coca-Cola
Education
- Trinity College Dublin
  2019 - 2020
  MSc Marketing 1:1 First Class Honours
  Relevant modules: Brand Management, Sales Management, Digital Marketing, Marketing Management, Data Analytics & Market Research, Advertising Management, Entrepreneurship
- WU (Wirtschaftsuniversität Wien)
  2014 - 2019
  Bachelor of Laws - LLB Business Law rank among the best 5% of the academic year (3112 students)
  Specialization: Marketing Management
Experience
- SugarBeats
  Jan 2013 - Feb 2019
  Co-Founder "Schampus & Handkuss"
  Co-founder of an annual New Year’s Eve event that developed from a small party with 80 guests to an established annual event with 1500 guests (2013 – 2019) Lead of social media marketing, acquisition of sponsors, and the negotiation of contractual terms
- Sales Crew Verkaufsförderung GmbH
  Jul 2013 - Aug 2013
  Marketing Intern
  Execution of POS activities for Coca-Cola and Magnum which increased my ability to confidently approach customers
- Merchandising Institut für Verkaufsförderung
  Sept 2014 - Jun 2018
  Junior Project Manager Promotion
  Management of a team of 25 promoters which enhanced my leadership skillsDevelopment of a communication & reporting system for assuring the qualitystandards for our key accounts through which customer satisfaction increased by 17% Development and execution of POS activities for Magnum & Dyson
- Coca-Cola Hellenic Bottling Company
  Jul 2018 - Dec 2018
  Brand Development Intern
  Lead of internal engagement campaigns for over 500 employees (Fanta Halloween & Coke Christmas) which enhanced my ability to develop creative marketing and event ideasStrategic planning and execution of sampling activitiesConducted market research and analyzed brand awareness studies for the local water brand Römerquelle
- Coca-Cola HBC
  Sept 2020 - Feb 2024
  Calculation of volume changes and NSR impact of various price and promo scenarios incorporating market development, price elasticity, category growth and customers’ value chains which further strengthened my analytical skills and enhanced my ability to give tactical recommendationsAnalysis of Nielsen & GfK data to monitor product performance and find strategic growth opportunities which enabled decision-making regarding potential delistings & NPD launchesDevelopment of positioning strategies for product innovations which facilitated successful market entry of Topo Chico and Costa Coffee in Austria Show less
  - Brand Manager Monster Energy
    Apr 2021 - Feb 2024
  - Marketing Management Trainee
    Sept 2020 - Apr 2021
- MIKADO CULTURE GmbH
  Feb 2024 - now
  Brand Partnerships Manager
Licenses & Certifications
- Mathematics for management online course
  Harvard Business Publishing Corporate Learning
  Sept 2019
- 200h Vinyasa Yoga Teacher Training
  Yoga Alliance
  Feb 2023
- Spreadsheet modeling online course
  Harvard Business Publishing Corporate Learning
  Sept 2019
Volunteer Experience
- Mentor
  Issued by Sindbad - Social Business on Apr 2018
  Associated with Lena Majurek