Anne-Clotilde Picot

Experience

• 

  IKEA

  Jan 1996 - now

  Led the positioning, marketing and customer experience strategies of IKEA and their implementation (incuding stategic and media planning as well as creation of all advertising content) for the Belgian and Luxembourg markets. Managed a team of 34 people covering the fields of marketing and communications, market intelligence, customer experience, payment, digital and e-commerce. Strong contributor to the country strategic planning. Worked closely with store teams to ensure vertical integration and customer satisfaction. Short-listed for the Marketer of the year award in 2018. Show less

  • Country People & Culture (Human Resources) Manager at IKEA Belgium

    Mar 2022 - now

  • Business Development and Innovation Manager at IKEA Belgium

    Sept 2019 - Mar 2022

  • Chief Marketing & Customer Experience Officer at IKEA Belgium

    Sept 2016 - Aug 2019

  • Chief Marketing Officer at IKEA Belgium

    Jun 2014 - Aug 2016

  • Deputy CMO at IKEA Belgium

    Mar 2012 - May 2014

  • Global Consumer Insights consultant at Inter IKEA Systems

    Apr 2007 - Mar 2012

  • Market research and database manager at IKEA Belgium

    Sept 2005 - Apr 2007

  • External communication manager at IKEA Belgium

    Jan 2001 - Sept 2005

  • National range & sales responsible living room & dining room departments - IKEA Belgium

    Feb 1999 - Jan 2001

  • National Range & Sales Assistant at Meubles IKEA France

    Jan 1997 - Jan 1999

  • Sales team leader at IKEA Plaisir, France

    Jan 1996 - Jan 1997
• 

  BAM - Belgian Association of Marketing

  Mar 2022 - now

  • Board Member

    Sept 2023 - now

  • Member of Diversity & Inclusion Think Tank

    Mar 2022 - now