Isabella Tjan

Experience

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  The Art School at Old Church

  Aug 2016 - Dec 2019

  Teaching Aide

  • Supervised students throughout the day during a two-week long annual BLAST! art summer camp• Assisted with class demonstrations and helped students during a “Creative Clay” class• Contributed to fuel a supportive, engaging atmosphere

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  Envision by WorldStrides

  Jul 2018 - Jul 2018

  NYLF: Business Innovation — 7 Days to Startup

  • Learned the basics of how to launch a startup and to sell a pitch in this 7-day program on Yale University’s campus• Created an original pitch deck and engaged in thorough research of the industry and the ideal customer persona• Crowdsourced the pitch to strangers in the New Haven area and presented the pitch to a panel of peers

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  Freelance

  Mar 2020 - May 2024

  Tutor

  • Conduct 2-hour virtual tutoring sessions over Zoom and Google Meet 3-6 times a week• Prepare students for SAT and AP exams through instruction of course material and practice exams• Raise student scores by 100-320 points

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  The Borgen Project

  Jun 2021 - Sept 2021

  Nonprofit Leadership Intern

  • Advocated for global poverty reduction by calling/emailing Congress and mobilizing others by creating swarms• Created my own branding campaign through social media to educate people about global poverty• Fundraised $500 for the cause using only virtual methods and pitched to the media/influencers• Hosted a focus group along with an informational survey and analyzed findings/recommendations in a written report• Conducted research on global poverty legislation to include in promotional social media materials Show less

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  Yotme

  Jun 2021 - Aug 2021

  Marketing and Business Development Intern

  • Researched and analyzed the event software industry to construct new comprehensive target market segmentation• Developed new audience-specific messaging and communication plans for each target segment• Created a comparative market segmentation + competitor matrix and filtered leads on LinkedIn Sales Navigator• Assisted with platform re-design and implementation of new marketing website messaging• Collaborated on a final presentation given to a panel of Yotme executives with findings and recommendations Show less

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  180 Degrees Consulting Wellesley

  Sept 2021 - Jul 2022

  Consultant / Vice President

  • Collaborated with 3 peer consultants to present 2 actionable deliverables with 3 core recommendations to a client• Conducted market research, created 2 competitive analysis matrices, and developed ideal target market segmentation (3 segments)• Developed a “brand kit” tailored towards community-building and network growth including new audience-specific messaging and communication channels with plans for each segment, a list of 50+ institutions/contacts recommended for future outreach, and conceptions for sample social media posts + event frameworks• Devised 5 core materials to organize the team, such as work plans, timeline, and collective research documents Show less

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  Tilli

  Jan 2022 - Jan 2023

  • Analyzed feelings/emotions taxonomy to create user testing learning tools for the launch of “Till for Classrooms” to be implemented by 3 schools in Sri Lanka for 700+ kids in February 2022• Conceptualized and designed a feelings card deck on Canva targeted towards 2 user groups: teachers and students • Developed content for and ideology behind Modules 3 and 4 of “Tilli for Classrooms” concerning teaching kids’ understanding of emotions, self-appreciation, and self-love• Produced Tilli’s first newsletter (a New Year newsletter) using MailChimp’s email marketing• Conducted a website audit and executed recommendations in WiX as part of their “website revamp” Show less

  • Digital Marketing Consultant

    Jul 2022 - Jan 2023

  • Marketing and Learning Experience Design Intern

    Jan 2022 - Jul 2022
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  First & First Consulting

  May 2022 - Apr 2023

  • Leveraged data from 8 data gathering platforms and 4 social media platforms to devise 2 main metrics of social listening analysis on which to base insights: Audience % and Index• Conceptualized key insights across 6 audience segments for a client in the form of 4+ types of periodic + ad hoc reports• Conducted monthly audits of a client's Instagram & Twitter social media accounts across 3 major cities• Developed social panels for client's new branch’s 6 audience segments based on provided data & external research Show less • Leveraged data from 8 data gathering platforms and 4 social media platforms to devise 2 main metrics of social listening analysis on which to base insights: Audience % and Index• Conceptualized key insights across 6 audience segments for a client in the form of 4+ types of periodic + ad hoc reports• Conducted monthly audits of a client's Instagram & Twitter social media accounts across 3 major cities• Developed social panels for client's new branch’s 6 audience segments based on provided data & external research Show less

  • Marketing Strategy Analyst

    Sept 2022 - Apr 2023

  • Strategy & Analytics Intern

    May 2022 - Sept 2022
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  MiQ

  Oct 2022 - Nov 2022

  Programmatic Advertising Lab Participant

  • Learned about the field of programmatic advertising in relation to MiQ’s role in the industry over 6 weeks of workshops in a selectively chosen cohort of 20 participants• Met MiQ associates and executives who presented on the three roles in MiQ: Sales, Trading, and Account Managing• Gained exposure to the fundamentals of the implementation of ad campaigns and the metrics necessary to measure the success of a campaign from the pre-campaign kick-off call to the post-campaign insight development Show less

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  MiQ

  Jun 2023 - Aug 2023

  Account Management Fellow

  • Executed campaign management tasks across 20 accounts and 15+ agencies including Dentsu, IPG, OMG, and WPP• Booked IO and line item budget in Salesforce and worked in pods responsible for $1MM-$3MM in ad spend• Drove revenue growth by analyzing key accounts and brainstorming 3 strategies to secure incremental budget• Operated through the whole campaign lifecycle including campaign setup, day-to-day campaign management, and end of campaign insights in 3 DSPs (Xandr, DV360, The Trade Desk), Jira, and MiQ’s Intelligence Hub• Crafted kickoff documents and attended both internal pod syncs as well as external kickoff calls with MiQ clients• Gained command over concepts such as ROI, ROAS, and CPM as well as the programmatic advertising industry as a whole from 45+ trainings led by industry experts• Conceptualized and presented an industry research project on AI with 4 team members to pitch 3 investment ideas to a panel of MiQ executives Show less

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  Wellesley College

  Sept 2023 - May 2024

  • Coordinated and facilitated 8 2-hour workshop sessions to 13 AAPI-identifying first year Wellesley students• Co-curated the curriculum of 8 lessons to cover topics that explored AAPI identity and brought awareness to diverse lived experiences• Created a healthy learning environment where students learned and made friends• Session topics: introductions; intersectionality; histories of Asian America; gender, sexuality, and queer identities; white supremacy, internalized racism, and solidarity; civic engagement; and mental health Show less

  • Administrative Assistant - History Department

    Sept 2022 - May 2024

  • AAPI First Year Fellowship Program Facilitator

    Sept 2023 - Dec 2023
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  The Trade Desk

  Jul 2024 - now

  Client Service Associate