Airida Kirschner

Experience

• 

  Adidas

  Jun 2014 - now

  • Responsible for market South Europe (Italy, Croatia, Greece)• Ensure good performance of the stores by increasing KPIs as Net Sales, Net Quantity, Standard Margin, Traffic, ATV, UPT, etc.• Strengthen brand awareness and ensure growing sales by introducing monthly packages to the stores • Create product ranges according to the sales performance and specific market needs• Align prices with the pricing team for specific activations or events, or according to the market needs• Support Merchandising Manager in preparation for marketing activations, season sales and events• Communicate regularly with Store Managers, District Managers and Retail Directors in order to react promptly to the changing retail environment, specific requests and market trends Show less

  • Director Category Europe

    Mar 2022 - now

  • Senior Manager Category Europe

    Oct 2019 - Feb 2022

  • Senior Manager Merchandising CTC

    Mar 2019 - Oct 2019

  • Manager Merchandising CTC

    Mar 2018 - Feb 2019

  • Manager Concept to Consumer

    Oct 2016 - Feb 2018

  • Assistant Manager Concept to Consumer

    Apr 2015 - Sept 2016

  • Merchandising Specialist WE

    Jun 2014 - Apr 2015