Cindy Tan

Experience

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  T5, Inc.

  Feb 2015 - May 2017

  Marketing Director

  - Produced annual marketing strategies that are customized to the target demographic by monitoring market trends, customer experiences and competition to drive revenue and build brand recognition- Partnered with 20+ local restaurants, companies and student organizations to accumulate referrals and develop brand loyalty- Managed company's marketing budget by allocating fees to paid advertisements on social media, free giveaways, gift cards, and coupons which helped boost word-of mouth marketing- Maintained company's social media platforms to facilitate interactions with consumers which increased Facebook likes by over 150% and tripling the amount of Instagram followers Show less

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  Alpha Kappa Delta Phi, International Sorority Inc.

  Apr 2015 - May 2017

  Vice President of External Affairs

  - Worked as the official liaison between alpha Kappa Delta Phi Sorority, Inc. at Urbana-Champaign and the 25+ student organizations, venues and companies on campus- Oversaw the strategic planning on the executive board to optimize growth of the organization, while motivating member participation and allocating budget costs - Pushed cabinet board to host social, cultural, sisterhood, academic, and philanthropic events in order to better educate others - Attended monthly meetings with the United Greek Councils to offer insights and promote unity within Greek organizations- Fundraised over $2,000 annually for the Avon Breast Crusade through weekly fundraisers, donations and hosting an annual Charity Service Auction- Negotiated with companies and national organizations for sponsorships and event contracts to secure venues and maximize financial profits by 20%- Expanded organization's relationships with other Greek and student-led organizations by facilitating bi-monthly social events Show less

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  Power Realty Inc

  Jun 2016 - Aug 2016

  Leasing Consultant

  - Increased likelihood of successful apartment rentals and home purchases by highlighting property amenities and selling features to prospective tenants- Performed administrative duties by scheduling apartment tours, contacting offices and tenants, organizing office files and handling leasing contracts in a timely manner- Responsible for purchasing and distributing promotional giveaways to recruit new customers at fair booths

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  Grubhub

  Aug 2017 - Jan 2019

  Senior Specialist, Quality Control

  - Assured the quality of the data transferred is consistent to satisfy both the restaurant and the diners' needs and minimize possible communication problems. - Worked efficiently as a consistent Top Performer to push menus from in-house entry to final review on multiple platforms such as Grubhub for Restaurants, Grubhub for Work, and Seamless. - Was responsible for marking menu discrepancies and filling out vendor error reports to ensure improvements on menus. - Served as a subject matter expert to both the Chicago and San Francisco team. - Completed the 1000+ Foodler, Eat24, and OrderUp projects that were migrated to Grubhub's platform in a strict 3 month deadline. Show less

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  Palisades Media Group

  Feb 2019 - Jun 2021

  Senior Specialist, Paid Search

  - Managed over $4MM annual spend in pay-per-click accounts across Google Ads and Microsoft Ads, driving annual lead generation growth by 10%.- Developed strategic recommendations to improve performance based on identifying optimization opportunities from the analyses of keywords, bids, landing pages, ad copies, and other potential impacts to clients’ core KPIs.- Oversaw vendor and external partnership relationships, cultivated profitable relationships, and coordinated meeting times.- Trained new hires and streamlined the onboarding process with standard operating procedure documents.- Published articles on industry-related news and trends as a member of the Search & Destroy Team and Privacy Regulation & Awareness Task Force.- Built custom Google Data Studio reports and utilized advanced Excel formulas to efficiently reduce processing time for reports and ensure data accuracy. Show less

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  Metric Theory | A MightyHive Company

  Jun 2021 - Jul 2022

  Senior Account Manager, SEM (now part of Media.Monks)
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  Media.Monks

  Jul 2022 - May 2023

  Senior Manager, SEM
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  RocketReach

  Jun 2023 - now

  Growth Marketing Manager, Paid Media