Sergei Bykov

Experience

• 

  Russian Standard Bank

  Jun 2004 - Aug 2004

  Intern
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  Дон Керам

  Sept 2004 - Nov 2005

  Sales Manager
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  Inform-Mobil

  Dec 2005 - Mar 2011

  Inform-mobil was a pioneer on the market of digital content distribution via mobile operators. Russia’s and CIS (ex-USSR) countries leading mobile content and Value-Added-Services (VAS) provider with annual turnover of $100 million, operating in over 10 countriesWas responsible for the development and execution of marketing strategy in 9 CIS countriesNegotiated & signed deals with 30 mobile operators across 9 CIS countries on distribution of mobile content & VAS servicesLed a project with LG Russia on development and launch of music store «LG Music Club» in 2011, one of the first legal music services in CIS: https://www.lg.com/ru/press-release/lg-music-clubWon “Best Employee” Award in 2006 and 2007 in the nomination “Professional of Inform-mobil" Show less

  • Deputy Director of International Business Development Dept

    Oct 2008 - Mar 2011

  • Head of Business Development and Sales in CIS

    May 2006 - Oct 2008

  • Sales manager of platform based solutions

    Dec 2005 - May 2006
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  Start up: virtual reality

  Mar 2011 - Dec 2011

  CEO & Founder

  Built a team of 4 to develop a virtual world with real cash economy (mix of Second Life & Entropia Universe) in which people could create their own locations, but failed to get funding for further growth

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  Ivi.ru

  Jan 2012 - Sept 2014

  ivi.ru is the Russia’s leading, and one of the largest in Europe, streaming Video-On-Demand service with over 50 million users and 40% market share

  • Head of Business Development

    Aug 2013 - Sept 2014

  • Business development manager

    Jan 2012 - Jul 2013
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  Saïd Business School, University of Oxford

  Sept 2014 - Sept 2015

  Full-time MBA student
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  Tele2

  Nov 2015 - Jun 2018

  Head of media products (Tele2 TV|Music|Games|Cybersport)

  Tele2 Russia is a Russian mobile operator with over 45 million subscribers.- Developed the media-business unit from zero revenue to several hundreds of millions of rubles annually & several hundreds of thousands of paying subs - Built a team/business processes for media business unit from the blank page- Led the launch of a brand-new mobile app Tele2 TV product (Live TV&VOD) from idea to implementation: platform supplier, content partners, product features & design, marketing channels, integration of the product with internal IT systems etc- As a result Tele2 TV was the second most popular app from Tele2 after "My Tele2" self-service app- Signed partnership content deals with leading Russian VOD/Live TV providers: ivi.ru, Amediateka, Rostelecom, Start.ru (GPM) Initiated and led the incorporation of video and music products Tele2 TV and Zvooq into Tele2 mobile bundles- Led the launch of partnerships with 3 streaming-music products for Tele2: "Yandex.Music", "Boom", and "Zvooq"- Initiated and led the launch of innovative cyber-sport video streaming platform "CyberHero" Show less

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  Deezer

  Jun 2018 - Jul 2022

  Managing Director/Country Manager @ Russia & CIS

  Deezer (500M EUR annual revenue) connects 16 million monthly active users around the world to 56 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device.Key responsibilities include:- Develop a comprehensive strategy and a regional business plan- Manage all regional operations, including the P&L management, user acquisition growth, engagement and retention, marketing- Hire and develop a high-performance team, create productive work atmosphere for the team and motivate the team to work towards mutual business goal- Network, identify, assess and acquire new B2B and B2C partnerships in the region and manage existing partnerships. Establish long-term value by maintaining a robust project pipeline- Build relationships with labels, brands, media and other key players in the industry- Proactively monitor the local industry trends and business news as well as competitor activities- Build locally relevant Deezer brand and positioning. Promote Deezer brand within the industry, both in developing and executing strategies in support of this effort- Oversee communications including press, PR, events, influencers. Identify conferences and other regional meetings that would be appropriate for the attendance and presentation of Deezer- Create efficient working relationships with HR, Finance, Product, Legal, Artist Marketing and other teams in Deezer HQ and exchange best practices with other Deezer international teams- Conduct corporate administration work, such as managing all matters for the local legal entity, office, agreements with partners and agencies- Provide reporting as required by the manager and HQ teams on a weekly, quarterly and annual basis- Evaluate efficiency of partnerships, sales and marketing activities and adjust strategy and tactics based on the learnings Show less

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  START

  Sept 2022 - Jun 2023

  Head of B2B Partnerships

  Leading all the B2B partnerships - Telcos, OTT VOD, PayTV, B2B2C distributionA team lead responsible for third-party partnerships, as well as to oversee performance goals tied to acquisition, retention and earned media through each of these deals. The role involves developing and executing the end-to-end partner program including working with internal stakeholders, sourcing deals, evaluating opportunities, leading negotiations, managing the go-to-market and ongoing partnership marketing plans, and analyzing and improving partnership performance.START is the vertically integrated media-tech business focused on producing state of the art movies & series and distributing them through its own SVOD products and multiple B2B partnerships. It is in the TOP-5 VODs in Russia and is #19 in the Forbes list of the most valuable Russian tech companies 2023.START is the only media-company in CIS which sold its series as originals to 3 global VOD players: Netflix ("Better than us"), Amazon ("Gold diggers") & Apple ("Container") Show less

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  Stealth Startup

  Jun 2023 - Nov 2023

  Advisor to Chief Executive Officer

  AI-powered stock investing advisory app building on demand market-beating investment portfolios.Curated the key tasks needed to be carried out for going global:- Formulating a comprehensive strategy for product launch- Evaluating the idea's market potential and feasibility- Conducting market research to identify the ideal customer profile- Developing a Freemium subscription model and a basic conversion funnel from install to subscription- Validating the initial business model and exploring monetization strategies- Creating a go-to-market strategy for entering the US and European markets- Developing a partnership distribution model Show less

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  VK

  Dec 2023 - now

  Head of Business Development at Tetrika

  Tetrika is a leading EdTech - online school for children aged 7-18 - part of VK CompanyVK is the leading digital company in the CIS region with over 95 million users across various digital services including music, social platforms, video streaming, EdTech, AdTech, email services, gaming, devices, marketplaces, and payment solutions