Renee Browne

Experience

• 

  Alcone Marketing Group

  Jan 1998 - Jan 1999

  Web Designer

  • Collaborated with a team of designers and IT personnel to design, develop and implement client websites under tight deadlines. • Websites included Burger King, Smirnoff, and the California Lottery.

• 

  Aquent

  Aug 1999 - Oct 2001

  Web Designer

  • Freelance web designer utilizing Photoshop, HTML, Javascript and CSS to design and implement client websites. • Websites include Los Angeles Times, Volvo, Nisson, Rosito-Bisani, and The Designory.

• 

  Design Insites

  Nov 2001 - Oct 2002

  Senior Project Manager

  • Managed 9 client website accounts and oversaw all aspects of the project.• Managed a design team of 5 designers and programmers.• Conducted client meetings, scheduling, project budgets, implementation, and quality assurance.

• 

  Queen Mary Hotel

  Jan 2002 - Jan 2005

  Senior Graphic Designer

  • Collaborated with a small, internal marketing team on all property marketing, advertising, and promotions.• Designed and produced all collateral including advertising, copywriting, property signage, promotional materials, and company website to maintain a cohesive brand identity. • Created the summer passport program, the most successful promotion for the attraction in 2003, increasing ticket sales over the summer months.• Company representative and handler for filming on property. Worked with film crew on the set of Pearl Harbor.• Worked with the events department on event logistics, marketing, and implementation of special events.• Implemented efficient work processes to complete all tasks in record time. • Stepped in for public relations as needed by working with news teams for event coverage.• Oversaw the marketing department interns by mentoring, scheduling, and educating them on marketing responsibilities.• Created all branding, collateral, website, and products to promote and market to the community. Show less

• 

  Renee Browne

  Jan 2003 - Oct 2020

  Photographer | Marketer | Web Developer

  • Small Business Liaison: I liaised with local small businesses, providing support and guidance to enable them to accomplish specific business objectives, ensuring they received tailored assistance that addressed their unique needs and challenges.• Photography and Editing Services: I offered photography services, complete with expert image editing using Adobe Photoshop and Lightroom, to ensure high-quality visual content that enhanced the businesses' marketing and promotional efforts.• Event Planning and Management: I organized events for clients, handling all aspects of event planning to ensure seamless execution and client satisfaction, creating memorable and effective events that met all client goals.• Digital Strategy Execution: I executed digital strategies, including the design of small business websites, to enhance online presence and exposure, helping businesses reach a wider audience and improve their digital footprint.• Branding and Identity Development: I developed branding and identity solutions, helping businesses establish a cohesive and impactful brand image that resonated with their target audience and differentiated them in the marketplace. Show less

• 

  Sprouts Photography

  Feb 2008 - Jan 2014

  Owner / Photographer

  • Inception to an award-winning full-service photography studio servicing families in Orange County. • Maintained all accounting in-house for six-figure studio.• Hired, trained, and managed 2 full-time employees and 2 interns.• Principle Photographer conducting photo sessions, editing images, retouching, and selling photography products to clients. • Maintained a 99% customer satisfaction rating of 5 stars on Yelp.• Planned and hosted 4 community events each year including pictures with Santa benefiting local charity.• Charity work included providing photography for women and children from local battered women's shelter.• Created and implemented very successful social media campaigns increasing audience by 328% in 30 days.• Created all branding, collateral, website and products to promote and market to the community. Show less

• 

  Fit Babes United

  Oct 2017 - Sept 2021

  President

  • Workout Video Production: I steered the production of three weekly workout videos for paid members, managing all aspects from planning and filming to editing and posting, ensuring high-quality content that enhances member value and engagement.• Content Creation: I crafted compelling website copy and blog posts for the brand's social media platforms, significantly boosting engagement and increasing paid memberships by effectively communicating the brand's value and mission.• Omnichannel Strategy Execution: I executed an omnichannel strategy to ensure a seamless customer experience across various platforms, creating a consistent and integrated interaction pathway for users.• Membership Management and Automation: I administered user accounts and content access using Memberium and automated the membership process through Infusionsoft, enhancing operational efficiency and user experience.• SEO-Optimized Website Design: I designed an SEO-optimized website focused on superior user experience, facilitating a smooth and integrated customer journey, which helped in retaining attention and converting visitors into members.• Data-Driven Revenue Growth: I drove revenue growth using data-driven insights to forecast marketing trends and model future marketing strategies, aligning marketing efforts with market demands and opportunities.• Successful Member Registration: At the launch of the website, I registered 157 new members, establishing a reliable stream of monthly recurring revenue and setting a solid foundation for future growth.• Instagram Community Expansion: I leveraged Instagram to expand the community and website traffic, achieving a 2300% growth within the first 30 days by engaging with users and sharing relevant, appealing content. Show less

• 

  YMCA of Orange County

  Aug 2018 - Jun 2022

  Group Fitness Instructor

  • Motivate members in their health and fitness journey through movement.• Lead fitness classes in strength training, indoor cycle, and boot camp.

• 

  Women Wine and Wellness

  Feb 2019 - Mar 2020

  Event Planner

  • Hosted and planned two, 15 person, sold-out, Women Wine and Wellness retreats. Retreats included accommodations, 3 meals per day, wine tasting, exercise activities, education series, and a full service wine tasting dinner.• Coordinated and managed logistics of accommodations, itinerary, created education series and handouts, budget, website, branding, social media marketing, online sales and client relations.• Deepened relationships with lasting customers, leading to higher average spend per customer and increased trust. Show less

• 

  H&L Home

  Mar 2023 - Nov 2023

  Digital Marketing Director

  • E-Commerce Platform Management: I directed and maintained product listings across multiple e-commerce platforms including Amazon, Google, Pinterest, and Facebook, tailoring each listing to platform-specific best practices. Leveraging data-driven insights, I maximized the effectiveness of each product's online presence.• Website Optimization: I engineered and optimized the H&L Home website, focusing on search engine performance and user experience. This resulted in achieving perfect scores: 100% for SEO and 99% for usability as evaluated by Google Lighthouse, significantly enhancing site visibility and user engagement.• Supplier Relations: I fostered strong relationships with reliable suppliers and ensured adherence of products to the company’s high standards. This commitment led to the delivery of superior quality products and outstanding customer satisfaction.• Data-Driven Marketing and Website Enhancement: Employing Google Analytics, I monitored website traffic and user behavior, utilizing the gathered data to modernize overall marketing strategies and enhance website functionality effectively. This strategic use of analytics drove improved marketing outcomes and a better user experience. Show less

• 

  Citadel Outlets

  Jul 2023 - now

  Regional Digital Marketing Manager

  • Comprehensive Digital Marketing Leadership: I lead all digital marketing efforts, including substantial Google Ads budgets and other digital marketing components, ensuring comprehensive and effective online presence.• Cross-Functional Team Collaboration: I showcased robust teamwork and interpersonal abilities by partnering extensively with cross-functional teams to deliver integrated marketing campaigns across all digital channels, ensuring a unified marketing approach.• In-House Photography and Asset Management: I conducted full-scope in-house photography sessions, including planning, directing, shooting, and editing, while establishing an in-house asset management system for corporate content creation.• Social Media Team Leadership: I led a social media team across multiple properties using Sprout Social, developing and standardizing processes and systems for efficient management.• Influencer Program Management: I headed the design and implementation of an influencer program, organizing four major annual influencer events for each property and developed an algorithm to track and measure ROI for influencer marketing.• Social Media Engagement Growth: I increased social media engagement by 512% within the first 60 days through strategic content planning and execution.• Email Marketing Success: I crafted and disseminated a weekly email newsletter to over 168,000 subscribers, improving the open rate to 5.2%.• Financial Acumen in Advertising: I applied strong financial acuity to manage PPC, Google Ads and Meta Paid advertising campaigns with a six-figure budget.• Omni-Channel Strategy Implementation: I implemented an omni-channel strategy to promote on-site events, enhancing overall campaign effectiveness.• Targeted Marketing Analytics: I employed Planer.ai to analyze foot traffic and devise targeted marketing campaigns for specific audiences, optimizing marketing efforts and outcomes. Show less