Mert DURALI

Experience

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  HİSARLAR

  Jun 2012 - Aug 2012

  Research and Development Intern

  *Supported research and development efforts to create new products, equipment and processes.*Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.*Collaborated with on-site directors, operations managers and supervisors on engineering projects.

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  L'Oréal

  Sept 2012 - Feb 2014

  Trade Marketing Specialist

  *Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.*Monitored and evaluated catwalk events and activities to measure effectiveness and recommend improvements.*Measured marketing program effectiveness via regular monitoring of KPIs.*Collaborated with product development team to effectively modernize and update promotions.*Developed campaigns and specific marketing strategies for clients. Show less

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  Kubota Corporation

  May 2016 - Dec 2017

  *Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.*Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.*Pursued certification in ''Marketing for Sales'' to improve creative sales skills and ability to influence decision-makers.(Germany - Hanover, Agritechnica 12-18.11.2017)*With demonstration days project, the sales team was supported by 1.78% of the total sales.(Visited 8 different city) Show less

  • Product Marketing Manager

    Dec 2016 - Dec 2017

  • Product Marketing Specialist

    May 2016 - Dec 2016
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  Michelin

  Dec 2017 - Dec 2018

  Account Manager

  Established successful account relationships with buyers and opinion leaders by building rapport and maintaining consistent communication.Increased volume business with existing accounts 15% through ''mass order'' and ''dealer joint order management''.Generated continuous customer referrals by delivering exceptional sales support, sustaining consistent revenue and improving Marmara region market share.Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.(An account was created in salesforce for each customer, and tire measurements were entered instantly.)Managed & supported marketing strategies for dealer & fleet accounts performed through CRM by making sales plans, agreeing operational on KPI’s.Raising revenue up to more than 1.5 million USD in my territory Tracked the performance of 500+ industrial tires by facilitating the overall value of offerings in the region & attracted average 100+ potential dealers/retail customers monthly.Exceeded regional annual sales target by 7.65%. Show less

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  TTEC

  Jan 2019 - Jan 2020

  Account Manager

  TTEC on behalf of Google - Google Account Manager - SMBWorked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations. Closed average of 400 sales calls each quarter. Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings as 92%. Serving (average 7) customers a day, assisting English and non-English speaking customers in Europe with orders that led to 96% of successful purchases.Selected as one of the high-achieving talents, based on leadership potential (4th place ranked). Raised customer satisfaction (15% of general acknowledgement) by forecasting overall market trends, implementing Google products, introducing automated processes and global & local policy changes that reduced time & money expenses by 35%.Assisted 2 promising candidates as a mentor. Actively used Salesforce.com, Google Adwords & Google Analytics. Show less

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  AlphaSights

  Oct 2019 - Dec 2020

  Freelance Business Consultant

  Distribution Channel System for Tractor Business and Marketing Strategy in EMEA. To increase profitability for tractor dealers, strategic recommendations were made for tractor horsepower based on location and product. The establishment of a dealer sales network for the tyre business drove revenue through effective sales strategies, while evaluating and correcting areas of profit loss. We implemented a new 3S (Sales, Spare Parts, and Service) dealership system, resolved performance issues, and expanded processes to meet diverse needs in the tyre business. Show less

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  Cognizant

  Feb 2020 - Oct 2022

  Sr. Implementation Specialist

  Cognizant on behalf of Google - HighTouch - Google Key AccountsImplemented operational improvements that resulted in cost savings and improved profit margins.Simplified complex technology-related issues and communicated them to clients in easy-to-understand terms.Developed solutions tailored to the specific workflows, client base, and protocols of the industry, catering to clients' needs. Collaborated with account executives to strengthen client relationships by offering targeted solutions.Proactively utilized all Google PPC products and Salesforce.com. Show less

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  LSEG (London Stock Exchange Group)

  May 2023 - now

  Implementation Relationship Manager

  As an Implementation Relationship Manager, my main responsibilities revolve around overseeing the successful implementation of projects and ensuring seamless integration for clients. I collaborate closely with cross-functional teams, providing guidance, and managing client expectations throughout the implementation process. Additionally, I identify areas for improvement, address any issues that arise, and maintain strong, productive relationships with clients to ensure their satisfaction.During my tenure, I have consistently achieved high client satisfaction rates through effective communication and problem-solving skills. I have successfully led the implementation of several critical projects, meeting all deadlines and project milestones. Through my attention to detail and ability to adapt to evolving requirements, I have contributed to increased efficiency and reduced implementation timeframes, leading to cost savings for both clients and the company.In this role, I make a positive difference in the lives of clients by facilitating a smooth transition during project implementation. By understanding their unique needs and challenges, I can tailor solutions that align with their objectives. My commitment to building strong relationships helps clients feel supported and valued, fostering trust and mutual respect. Ultimately, my efforts contribute to enhancing their overall experience, enabling them to focus on their core business and achieve their goals more effectively. Show less