
Prabden Singh Sawhney
P.R. Intern

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About me
Director at Springfield Leather (3rd generation leather bags/small accessories manufacturer)
Education

International Institute of Photography Kolkata
2014 - 2015Commercial PhotographyAdvanced Diploma in Commercial PhotographyImportant learning- Basic knowledge of Lightroom and Photoshop- Knowledge of the use and setup of studio lights including light meter, strobe light usage, different attachments such as the barn door, soft-box , snoot, honeycomb- Different studio lighting techniques for Food and Fashion Photography Earned 2 internship placements . one of them being a wedding photography role for "Candid Affair"

St Xavier's College
2011 - 2014Bachelor’s Degree Commercial PhotographyActivities and Societies: National Social Service (NSS) - Assisting in the setup of various events - Blood donation Camp , Praya. Actively participated in the Green Clean Neighbourhood programme. Assisted as volunteer in Xavotsav 14' (Annual college fest) and Inertia 14' (International Marketing Summit) Critical modules -Paper I : Principles of MarketingPaper II : Marketing Communication & AdvertisingPaper III : Sales Organisation & Management.Paper IV : Consumer Behaviour & Market Research.Paper V : Rural Marketing & Service Marketing

Dublin Business School
2018 - 2019Msc. Digital Marketing (QQI - Level 9) MarketingActivities and Societies: Participation in the Student Union as Class Representative for the year. Key projects and learning - • Search Engine Optimized website and blog creation using wordpress• Using Google Analytics to make a website performance report• Using SOSTAC and RACE models to make a full suite digital marketing strategy• Developing an Inbound Marketing Strategy using Hubspot's Inbound Marketing principles• Data privacy/security measures implemented by Airbnb and their compliance with GDPR guidelines Achievements :Graduate of… Show more Key projects and learning - • Search Engine Optimized website and blog creation using wordpress• Using Google Analytics to make a website performance report• Using SOSTAC and RACE models to make a full suite digital marketing strategy• Developing an Inbound Marketing Strategy using Hubspot's Inbound Marketing principles• Data privacy/security measures implemented by Airbnb and their compliance with GDPR guidelines Achievements :Graduate of the Year 2019 Show less
Experience

ITC Hotels
Jun 2012 - Jul 2012P.R. Intern- Maintaining updated profiles and preferences of important guests- Maintaining a strong relationship with loyal guests by gifting them souvenirs on important occasions- Keeping a close eye on the news stories/social media reviews of the hotel and reporting the same to the supervisor- Assisting in the development of creatives- Assisting in the content creating for mass emails

Candid Affair
Aug 2015 - Dec 2015Photography InternSecondary photography for wedding and pre-wedding shoots.

Swiggy
Sept 2015 - Sept 2015Food photographerGoing to different restaurants and clicking selected dishes for the Swiggy app.

Cupcake Productions
Jan 2016 - Mar 2016PhotographyPrimary and secondary photographer for weddings and pre-wedding shoots.

SPRINGFIELD LEATHER PRIVATE LIMITED
Apr 2016 - Aug 2018Manager Of Operations And Business Development● Liasing with the clients on a daily basis and solving their queries● Cold marketing e-mails ● Making and maintaining cost sheets for the products● Maintaining delivery timelines for production orders● Representing the company in Leather Fairs to drive new buyer acquisitions● Presenting the company and its work to prospective clients

The Skinny Bhukkad
May 2016 - nowFood Micro-InfluencerInstagram - @theskinnybhukkad (4000 + followers)

Lemongrass Fusion Restaurants
Jul 2019 - Sept 2019Social Media Marketing Intern• Planning content strategies for social media handles• Writing content with organisational goals in mind• Using photography skills to capture Weekly Specials and other image content• Editing photos using Adobe Lightroom and Adobe Photoshop• Designing social media posts using Canva• Using paid social media marketing as and when planned in consultation with the management • Using appropriate hashtags on Twitter and Instagram to get maximum reach from the right audience• Online reputation management – keeping tabs on any incoming comments and messages , replying to them appropriately within accepted time limits. Show less

SPRINGFIELD LEATHER PRIVATE LIMITED
Jun 2020 - nowDirector
Licenses & Certifications
- View certificate

Email Marketing
HubSpotJan 2019 - View certificate

Public Speaking and Professional Skills
Dublin Business School - View certificate

Google Analytics Individual Qualification
GoogleOct 2019 - View certificate

Google Ads Display
GoogleJan 2019 
Foundation Course in photography
Udaan School Of Photography - IndiaFeb 2014- View certificate

Google Ads Fundamentals
GoogleJan 2019 - View certificate

Inbound Marketing
HubSpot AcademySept 2019
Honors & Awards
- Awarded to Prabden Singh SawhneyGraduate of the Year 2019 Dublin Business School October 1, 2019 Each year, Dublin Business School awards a prize to the Student of the Year as a recognition for academic excellence and any significant contributions to the college.
Languages
- enEnglish
- hiHindi
- beBengali
- puPunjabi
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