Shrutkeerti T.

Experience

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  Agrawal Construction Co.

  Jun 2013 - Jul 2016

  Market Research and Market Development

  ResponsibilitiesDevelop and implement strategic marketing plans to promote our construction services, projects, and brand identity.Identify potential clients, conduct market research, and analyze customer needs and preferences to tailor marketing strategies accordingly.Create compelling marketing materials, including brochures, presentations, and digital content, to effectively communicate our value proposition to clients.Collaborate with the marketing team to manage online and offline marketing campaigns, including social media, email marketing, and advertising.Build and maintain strong relationships with clients, contractors, and stakeholders to generate leads and facilitate sales opportunities.Conduct sales presentations, negotiate contracts, and close deals to meet or exceed sales targets and revenue goals.Stay updated on industry trends, market conditions, and competitor activities to identify opportunities for growth and innovation.Provide timely and accurate reports on marketing and sales performance, including pipeline activity, conversion rates, and ROI analysis. Show less

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  Clear

  Jan 2017 - Mar 2022

  Responsibilities:Create custom reports/dashboards with Adobe Analytics.Plan, execute, and manage marketing campaigns (email, social media, WhatsApp, SMS, paid ads, etc.).Ideate and own digital paid media strategy across various channels.Collaborate with sales to identify target markets and services for demand generation.Oversee lead generation using online sources and manage lead-generation campaigns.Maintain databases in Microsoft Dynamics 365 and provide sales support.Manage the company's social media presence and launch optimized paid media campaigns.Skills:Lead Generation, Adobe Analytics, Demand Generation Tools.Digital Marketing Tools, Social Media Marketing Tools, Email Marketing Tools.LinkedIn Sales Navigator, SEO Tools, Data Extraction from Business Directories.Online Bidding on Freelancing Sites, Marketing Automation Tools (Salesforce Pardot, Marketing Cloud, Marketo, etc.).Graphic Design Tools, Sales Record Management, Online Marketing, and Campaign Management. Show less ResponsibilitiesPitch services to existing and new clients daily.Generate leads through organic channels, keyword, and location research.Analyze Adobe Analytics for web metrics and customer experience improvement.Develop engaging social media strategies, manage platforms, and create brand awareness.Research organizations and individuals online for lead generation.Maintain a database of prospective clients and track opportunities.Build business relationships, understand client needs, and offer solutions and support.Contact potential clients via email, phone, or SMS to establish rapport and set up meetings.Skills:Adobe Analytics, Salesforce Sales Cloud, Marketing Cloud, Pardot.B2B Sales, Office 365, Digital and Offline Marketing, Lead Generation, Client Acquisition.Business Development, Sales Skills, Cold Calling, Cold Email, Google Ads, Google Analytics.Quality Leads, Social Media Marketing, Marketing Strategy, Communication Skills.LinkedIn Sales Navigator, Facebook Marketing, Marketo, SEO, Business Proposal. Show less

  • Digital Marketing Lead

    Apr 2020 - Mar 2022

  • Product Marketing Executive

    Jan 2017 - Mar 2020
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  ZNet Technologies Private Limited

  Apr 2022 - Jul 2023

  Marketing Analyst

  Responsibilities:Configure Adobe Analytics, Target, and Campaign for data analysis, and generate reports.Develop marketing strategies for specific territories to support sales initiatives.Use digital marketing channels like Google Ads, Facebook, and directories for lead acquisition.Run campaigns on social media and email to generate leads and drive new business.Design and execute marketing programs with automation platforms like HubSpot and Pardot.Research and identify potential leads from online resources for higher-quality leads.Utilize user engagement and retention platforms to track campaigns effectively.Implement performance marketing strategies on various platforms and collaborate with influencers.Create and manage content assets for consistency and quality.Distribute content on various platforms to maximize reach and visibility.Understand client needs and offer tailored solutions.Maintain and organize databases using SQL and Microsoft Dynamics 365.Use Power BI for data visualization and meaningful reporting.Skills:MS SQL Database, Power BI, Python for data analysis.Web analytics, demand generation, lead generation, and digital marketing strategies.SEO tools: Google Search Console, SEMrush, Moz, Ahrefs, etc.Marketing automation, CRM tools: Microsoft Dynamics 365, Salesforce, HubSpot.Analytics and reporting: Google Analytics, Mixpanel, Adobe Analytics.Social media management: Hootsuite, Sprout Social, Buffer.Content management systems, competitive intelligence tools, email marketing tools.Collaboration and project management tools: Asana, Trello, Jira. Show less

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  Neilsoft

  Jul 2023 - Aug 2024

  Product Marketer - Product Management

  Industry: Design Services | Construction | SAAS Product |ResponsibilitiesInternet Search and Research: Conduct in-depth research on topics, trends, and competitors.B2B Marketing: Develop and execute B2B marketing strategies for lasting digital connections.Blog Writing: ReactJs Website Create engaging blog content for social media platforms.Social Media Management: Plan and monitor presence on platforms like Twitter and Facebook.Craft and schedule optimized posts for brand awareness.Online Advertising: Launch optimized ads on Google AdWords and Facebook for increased visibility.SEO Involvement: Actively participate in efforts to improve online visibility and rankings.Email Marketing: Prepare and distribute newsletters and promotional emails.Content Ideation and Website Updates: Generate creative content ideas.Update the website for current and engaging user experience.Collaboration with Web Designers: Collaborate with designers to enhance website functionality.Performance Measurement: Use analytics tools like Google Analytics for performance measurement.Content Creation: Write content for marketing activities, ensuring consistency.Email Campaigns and Analysis: Run email campaigns and analyze success rates for insights.Drive product launches: Oversee the development and execution of launch plans for product enhancements or new productsDevelop content and enable the GTM: Communicate products' value proposition with the go-to-market teams and enable sales teams with compelling content, tools, and training, and deliver a range of marketing assets including website copy, sales tools, event materials, etc.Partner with various marketing and GTM teams: Including demand generation, brand, communications, Partnerships, and Analyst Relations, to ensure unified marketing execution Show less

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  Atlantic Southern Paving & Sealcoating

  Sept 2024 - now

  Digital Marketing Manager