Anna Khimenko

Experience

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  CBI consult

  Mar 2011 - Dec 2014

  Project Manager

  Strong experience in sales, management and delivery of brand consultancy engagements. I worked across corporate, FMCG, sport, public sector focusing on ad-hoc analytics, design and brand communications.- Fully accountable for projects : managing the development and delivery of branding and communication strategies for the clients - Leading cross-functional teams (strategic, creative, studio, digital etc) and delivering world class campaigns with outstanding results - Budget management, revenue forecasts and resource planning - Running ad-hoc market researches to meet project goals - Develop business relations with key clients to ensure sustainable life-cycle - Achieving sustainable agency revenue growth via increasing scope of projects with existing clients and new clients acquisition Show less

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  SIMPLE

  Jun 2016 - Nov 2022

  Fully accountable for one of the company’s TOP-10 Brands - champagne Lanson. Successfully adapted a new brand communication market strategy resulted with +6pp to brand awareness within a year. Doubled import & sales volumes, strong over-performing category both in-house and among competitors. - Creation and execution of Brand strategy, driving sales growth and ensuring unique brand positioning - Oversee annual brand plan creation and implementation in line with the identified Brand Strategy - Monitor, analyze and report on competitors’ activities and general trends. Outline directions for development and implementation of multi-channel marketing campaigns (promo and event management, partnerships, digital & SMM) in order to increase Brand Awareness - Analyze brand activities on daily basis and recommend corrective actions if needed - Manage regular communication with external agencies, service providers and company departments - Reported to Global Marketing Team Show less - Portfolio management, French fine wines - Development and execution of product strategies - Ensuring the achievement of financial year objectives for product group - Attaining sales profit growth in accordance with business objectives - Planning, Budgeting and execution of marketing activities with the goal of promoting products, both for B2B & B2C channels - Build strong relationships with producers in order to establish long-lasting partnerships (Guigal, Jean-Marc Brocard, Jean-Pierre Moueix, Joseph Drouhin, Dominique Piron, Château de Fuissé etc.) - Develop support materials for promo campaigns & market launches, lead presentations & tastings - Work closely with internal departments: sales, logistics, planners, finances etc. Show less

  • Senior Brand Manager, Lanson

    Aug 2020 - Nov 2022

  • Product Category Manager

    Jun 2016 - Aug 2020
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  CRURATED

  Mar 2023 - now

  Senior Marketing Manager