Julia Yang, PMP

Experience

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  Toronto Star

  Jun 2014 - Sept 2014

  Sales Representative

  • Top performance among sales team members• Recruited, trained, and managed new sales representatives• Demonstrated persistence and adroit rapport building skills during presentations and call-back sales.

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  Chinese Students' Association of UWO

  Sept 2014 - Sept 2016

  Productions Department Director

  • Led a team in organizing and executing social and cultural events, driving community engagement and participation.• Managed the design and visual marketing needs of the club, including creating posters, banners, and promotional materials to promote events.• Developed strategic plans for Western Voice, Western’s Best Dance Crew and other social events.

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  Drop Messages

  Oct 2014 - May 2015

  Campus Ambassador

  - Spearheaded all marketing activities on campus and social media which included a cross campus competition, collaboration with campus clubs, the creation and management of Facebook and Instagram pages.- Grew the local userbase of the app from zero to over 200 within a 8 month period.- Worked closely with online development team to research and design new online products and customer-driven contests.

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  Instagram

  Jun 2015 - Sept 2018

  Social Media Influencer and Content Creator

  • Established Instagram page and grew following of over 35,000 followers by consistently producing high quality content, engaging with the community, using Google analytics, and proprietary software to better understand consumer mindsets.• Developed and implemented digital marketing strategies in paid social media campaigns to Increase brand awareness and loyalty.• Demonstrates ability to self manage while efficiently managing various client campaigns under tight deadlines• On-going and past clients include Daniel Wellington, World Vision Canada, Shop TOBI, Tough Mudder Canada, The Cups Bingsu Cafe, DeRUCCI Toronto, Gaston Luga, TEALEAVES, L'Oreal Hair, Pi Electronics Inc, MVMT, Coordinates Collections, Ruby Lane Sydney, BAO Cosmetics, The Fitting Room, Elly Pistol, COCO Shine, SugarBearHair, EGO Shoes, AKINGSNY, InkigaiSoul, Go Better, Matter TO and SoAestheticShop. Show less

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  YMCA of Greater Toronto

  Jun 2015 - Sept 2015

  Science Camp Coordinator

  • Programmed educational and athletic activities with camp counsellors• Conducted incident reports for campers and the overall summer program• Supervised campers aged 5-14 during regular day camp, extended stay and swim sessions.

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  Western University

  Sept 2015 - Apr 2016

  Employer Relations Associate

  • Strategically identified and built relationships with employers for recruitment of university students and alumni.• Assisted with the implementation of marketing strategies to increase employer recruitment as part of the Hirewesternu campaign. • Managed and continuously updated the student and recruiter portal with 70,000+ records on the Western CareerCentre website.

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  Industrial and Commercial Bank of China (Canada)

  May 2016 - Jul 2016

  Commerical Banking and Marketing

  • Worked with various internal divisions to execute on projects including the setting up a successful partnership between Bank of China and the Canada-China Economic and Trade Conference.• Conducted advanced market and competitive analyses, highlighting opportunities and trend for mortgage and loan services• Conducted B2B cold calling and email marketing in Mandarin and English.

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  Fosun Property Holdings

  Jun 2016 - Sept 2016

  Real Estate Analyst, North America Investment & Development

  • Analyzed and investigated prospective commercial mortgage loans and investments• Presented and discussed findings with the North American Development team• Compiled and studied market reports as apart of deals and monthly studies

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  Western Electronic Gaming Association

  Sept 2016 - Apr 2018

  VP of Marketing

  - Led marketing campaigns and designed promotional materials, including posters, ads, and event flyers, to increase visibility and engagement.- Managed printing and distribution of marketing collateral to promote events and drive attendance.- Organized and hosted events, coordinating logistics and communication to create an engaging experience for members.- Fostered a community of electronic gaming enthusiasts, focusing on popular games like Smash Bros, League of Legends, Dota, and World of Warcraft (WOW). Show less

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  HaiYang Group

  Apr 2017 - May 2017

  Healthcare Consultant

  • Examined the strategy, infrastructure and operations of HaiYang Group as well as the various senior care institutions they manage to improve efficiency and provide a more patient centred experience• Assisted and interviewed various staff, patients and patient families of the senior home to gained first hand experience with management and operations of a care facility as well as an insight of the problems the senior care industry in China faces.• Conducted an oral meeting with the board of directors detailing the findings and suggestions from an international perspective to generate innovation and promote for the company’s oversea expansion. Show less

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  China Construction Bank (Asia) Corporation Limited

  May 2017 - Jun 2017

  Summer Analyst
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  Fosun Property Holdings （复星地产）

  Jun 2017 - Jul 2017

  Business Analyst

  • Compiled and presented an in-depth analysis of the Canadian senior care real estate market in both English and Mandarin; including industry trends, market conditions, major players and a recommended implementation plan for entering the market. • Conducted market research and real estate analysis of prospective investments opportunities in Shanghai as part of the Sungin Team.

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  Don Mills Family Health Team

  Jul 2017 - Sept 2017

  Medical Secretary

  • Supported a team of physicians, nurse practitioners, nurses, dieticians and other staff to deliver exceptional primary care to the community. • Maintained the day to day operations of the clinic by scheduling, receiving, and checking in patients• Created, assigned and completed tasks on the Accuro EMR system relating to patients needs; including receiving and making phone calls, filing and faxing patient documents and arranging referrals to health specialists and other health care providers. Show less

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  Myato Gastropub

  Jul 2018 - Oct 2018

  Marketing Manager

  • Planned and executed, managed short term and long term marketing strategy for the company including setting up and managing Programmatic ads, Yelp Ads, Google Review Ads, Display Retargeting, Facebook Ad and Event Campaigns and Instagram Ad and giveaways. • Designed and implemented all marketing materials including high quality food photography, posters, event invitations and discount vouchers in line with marketing plans.• Created and managed Influencer partnerships through sponsored content with an emphasis on increasing and diversifying brand following. • Successfully spearheaded an Influencer-Only Tasting Event that reached over 765,000 followers across multiple social media influencer's accounts. Show less

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  The Justin Poy Agency

  Oct 2018 - Mar 2019

  Project Manager

  • Directed cross-functional creative and production teams to deliver marketing assets for major clients, including the Canadian International AutoShow and SickKids.• Managed the end-to-end lifecycle of marketing initiatives, including scope definition, resource allocation, risk mitigation, and on-time, on-budget delivery.• Collaborated with stakeholders to gather requirements, define project roadmaps, and ensure alignment with client objectives and KPIs.

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  LMC Manna Research

  Mar 2019 - Mar 2020

  Marketing Specialist

  - Develops and leads the executions of comprehensive marketing plans for LMC Manna Research.- Increases patient engagement and recruitment by driving implementation and execution of new cross functional marketing initiatives.- Develops deep understanding of brand visions, patient profiles, the patient journey and marketing campaigns. Leverage a cross functional team to translate insights into both over-arching and campaign specific advertising strategies and tactical plans.- Assist in developing stakeholder communication plan for multi-channel marketing programs with goals of driving traffic to sites, increase study enrollment and build brand loyalty.- Ownership of online presence (including copy editing blog and web content, social media posts and campaigns) and the development of paid digital media strategies (adwords, remarketing etc.)- Negotiate media campaigns with various sponsors/CRO’s for funding opportunities- Liaise with Admin Administrator, Regulatory & Finance on receipt of sponsor/ethics approvals and to ensure invoicing and payments received.- Monitors and tracks online metrics and generate reports – SEM/SEO, web traffic, analytics, success ofcampaigns etc.- Stays up-to-date with online marketing strategies related to social media and digital marketing- Responsible for the design and execution of graphics for advertising material Show less

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  Amica Senior Lifestyles

  Mar 2020 - Jun 2022

  Digital Marketing Specialist

  - Led digital marketing projects from concept to completion, ensuring on-time, on-budget delivery aligned with business objectives- Managed product development by gathering requirements, prioritizing features, and overseeing the implementation of digital solutions to enhance user experience and engagementUtilized analytics tools (Google Analytics, SEMrush, Hotjar) to track KPIs, user behavior, and campaign performance, refining strategies to optimize lead generation and conversion rates- Researched, onboarded, and integrated platforms including Digizuite DAM, Sitecore CMS, and Eloqua - Email Marketing, driving change management and improving operational efficiency across teams- Acted as a liaison between corporate and 35 sales teams, aligning digital strategies, addressing requests, and enhancing lead generation processes through data insights- Conducted usability testing and quality assurance for web pages, email campaigns, and digital functionalities to ensure a seamless user experience Show less

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  Sobeys

  Jun 2022 - now

  Product Manager- Personalization

  - Led the re-architecture of the Sobeys Offer Management Software, the core of the Scene+ loyalty program, modernizing its codebase, enhancing scalability, and improving UI/UX, achieving a 30% reduction in resource usage.- Directed the 'My NHL Picks' gamification project, defining the product vision and collaborating with teams to enhance the mobile app experience, driving engagement and loyalty.- Managed the integration and roadmaps of systems underpinning the $100M transition from Air Miles to Scene+, synchronizing customer experiences across all Empire grocery banners for 12.6 million members, driving $15 million in incremental monthly sales.- Acted as Product Owner for three personalization systems, prioritizing features, managing requirements, and overseeing backend, API, and frontend developments to align with strategic goals.- Collaborated with consulting agency engineers to deliver scalable solutions, mitigate risks, and anticipate future needs.- Provided leadership to a team of five, while serving as a key Subject Matter Expert and consultant for initiatives enhancing loyalty program personalization and engagement. Show less