
Ayman Farid
Sales engineer

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About me
Deputy Sales Section Manager @ Mitsubishi Electric | Sales, Technical Solutions
Education

Modern Academy Maadi
2003 - 2008Bachelor's degree Electrical, Electronics and Communications Engineering CCommunication & Electronics
Experience

United group for elevators & escalators
Jan 2010 - Aug 2012Sales engineerPropose technical and creative business solutions in support of sales and marketing activitiesMaintain a working knowledge of the industry and competitors to act as a valuable resource to the customer and sales teamSupport company’s marketing efforts at conferences and trade shows✓ Collaborate with the Account Managers to understand customer requirements and provide technical support.✓ Liaise with Service Delivery and the Network Solution Architect for the design of the proposed solution.✓ Confer with Account Managers and customers to assess equipment needs and determine system/technical requirements.✓ Prepare and deliver technical presentations and documentation explaining products and services to customers.✓ Communicate client needs to internal departments for future product and service enhancements.✓ Identify resale opportunities and support them to achieve sales plan✓ Confer with customers to assess equipment needs and determine system/technical requirements Show less

Fujitec Saudi Arabia Co., Ltd.
Aug 2012 - Dec 2016✓ Supports and supervises the efforts of Territory Sales Reps in one or more offices within the specified region.✓ Creates and monitors Territory Sales Reps’ training and development schedule.✓ Develops and implements strategic sales plans to accommodate the national and regional goals.✓ Directs development activities and coordinates sales distribution by establishing sales territories, quotas, and goals.✓ Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.✓ Maintains and nurtures existing client relationships with different accounts if needed.✓ Oversees the negotiation of client contracts and work agreements. Show less ✓ Attend sales calls and assist with sales efforts✓ Conduct technical interviews with customers to clearly define needs and technical compatibilities✓ Deliver comprehensive and customized product demonstrations both in-person and using webinar tools✓ Prepare quotes, RFP’s, plans and other customer documents to develop and prepare a valid response or proposal✓ Provide pre-sales technical assistance and product education both in-person and using webinar tools✓ Work on after-sales support services and provide technical back up as required✓ Meet regular sales targets and coordinate sales projects.✓ Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.✓ Carry out risk management and providing advice on the management of projects to support the Operations team.✓ Assist the Operations Team where required with third parties/vendors or other local stakeholders. Show less
Sales Manager
Nov 2013 - Dec 2016Sales Engineer
Aug 2012 - Nov 2013

Mitsubishi Electric Saudi Ltd.
Jan 2017 - nowStrategically spearhead the development and execution of sales strategies, aligned withMitsubishi Electric's vision to capture and retain market share across diverse customersegments, identify growth opportunities, forecast demand, and design proactive strategiesthat address evolving industry needs and customer expectations and aligning goals withlong-term business objectives.Lead, mentor, and empower a high-performance sales team, promoting an environment ofcollaboration, accountability, and continuous improvement and Implement customersuccess initiatives that increase satisfaction and loyalty, resulting in repeat business and asolid reputation for Mitsubishi Electric in the Saudi market and exceed sales targets.Professionally manage complex sales negotiations with clients and suppliers, securing termsthat align with both Mitsubishi Electric’s and the client's strategic interests, overseecontract processes to ensure compliance with company standards and mitigate risks withcontractual obligations. Show less ✓ Support Mitsubishi sales teams during the entire sales life cycle.✓ product expert and evangelist on all solutions, acting as a single point of knowledge.✓ Deliver faultless demonstrations of our solutions for prospects.✓ Manage a range of client experience trials, pilots and showrooms.✓ Support with delivery of a range of events such as trade shows and small customer experience sessions.✓ Assist with enablement of our technical partners/alliances and resellers.✓ Create accurate solution scoping and statement of works documents.✓ Able to articulate the company strategy and vision to Customers. Show less
Deputy Sales Section Manager
Sept 2024 - nowSenior Sales Engineer
Jan 2017 - now
Licenses & Certifications

Sales certificate
MERIC: Training, Development and ConsultingApr 2017
ISO 9001:2008
Institute Of Internal Auditors
Languages
- enEnglish
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