Bronwen Daly

Experience

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  Centaur Communications

  Dec 1998 - Jul 2001

  Advertising Sales Manager

  Managed a team of advertising sales executives, selling classified, display and online advertising on a range of B2B titles.

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  Forma Media Group

  Jan 2002 - Nov 2004

  Owner / Publisher

  Established and managed a publishing company which published ‘Forma Interiors’, a quarterly business-to-business magazine aimed at Architects and Interior Designers. KEY ACHIEVEMENTS Won the PPA best Business-to-Business Specialist Magazine in Ireland 2004

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  Learning Ireland

  Nov 2004 - Nov 2009

  Advertising Sales Manager

  Responsible for Identifying and implementing new opportunities for revenue growth and to improve efficiencies.Responsible for the design, implementation and management of sales initiatives.Identified long and short term goals and set sales targets.Responsible for training, mentoring and motivating the sales team to achieve sales targets.Managed media agencies, media sales houses and key accounts, selling display advertising, both for online and print.Sourced and Implemented Adserver technology to increase Learning Ireland's ability to compete in online display advertising. Show less

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  River Medical

  May 2007 - Nov 2009

  Marketing Manager

  Part-Time Contract-2 days per weekManaged the successful launch of the River Medical brand to marketManaged design agency to produce deliverables including; company website, promotional literature, signage, point of sale and exhibition stand.Managed advertising agency to implement an effective advertising campaign across traditional mediaManaged a digital agency to execute PPC and SEO initiativesImplemented email and direct marketing campaigns

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  City Colleges

  Nov 2009 - Oct 2016

  Commercial Director

  Overall responsibility for marketing and sales performance across the City Colleges Education Group, incorporating Ashfield College, City Colleges and Progressive College. Sole responsibility for planning and implementing all on and offline marketing initiatives, website communications and social media initiatives. Planning and managing a marketing budget in excess of €500k Key Achievementso Planned and implemented marketing campaigns which increased Ashfield College student enrolments in 2011-12 by 100% on previous year and by 35%year-on-year since.o Implemented and tailored a CRM system to the colleges’ specific requirements, resulting in increased efficiencies and productivity.o Successfully up-skilled in the area of Digital Marketing, brought all Digital Marketing activity in-house, thus saving on consultancy fees and substantially increasing ROI. Show less

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  Ashfield College (Part of the City Colleges Education Group)

  Nov 2009 - Oct 2016

  Commercial Director

  Ashfield College, part of City Colleges Education Ltd, has a long and proud tradition of preparing students for the daunting challenge posed by the Leaving Certificate. This tradition of excellence continues to the present day. We believe that a combination of expert teaching and excellent class notes, focused on the skills needed to excel in the Leaving Certificate, are among the secrets to success.

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  ECDL Foundation

  Oct 2016 - now

  • Head of Marketing and Communication

    Sept 2017 - now

  • Marketing Coordinator

    Oct 2016 - Sept 2017
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  Employee Volunteering

  Mar 2019 - May 2022

  Project Manager

  Employee Volunteering helps companies create and implement successful employee volunteering programmes across the UK and Ireland. We make it easy for colleagues to get involved, ensure a great quality service and promote volunteering choice. Nothing is more impactful than supporting employees to make a difference to a cause that matters to them. Of course, we also report on the value to the business and the impact in the community to demonstrate tangible returns on the social investment.