Dudsadee Wattana

Experience

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  Rabbit Rewards

  Jan 2018 - Jan 2021

  Marketing Analyst

  - Build, manage, and develop a marketing plan (with daily, weekly, monthly, and yearly tracking) to formulate the channel strategy and achieve precise targets.- Analyze shopper insights along with data to create a "design for channel" program, such as the Rabbit Rewards BTS "earn and burn" points.- Manage marketing solutions, collaborate on promotions, and orchestrate customer journeys through partnership programs like "Every Day is Rewards." This aims to enhance traffic acquisition, build brand awareness, and boost sales conversions, e.g., 1112 Delivery x RR, Foodland x RR, Kerry Express x RR, McDonald's x RR, Trip.com x RR.- Define growth strategies through customer segmentation (Acquisition, Retention, and Churn Prevention).- Define and collaborate on a clear plan with the business development team to design and ensure that all campaigns and executions cater to the best interests of customers (including B2B and end consumers).- Utilize SQL, Google Sheets, and Excel to analyze data for insights and strategy.- Generate reports using Tableau, Power BI, and Google Data Studio to present the performance of marketing campaigns, customer behavior, and provide quick updates to the management team.- Manage marketing solutions to acquire new members for the partnership account binding program.- Update the daily dashboard by extracting data from various sources such as the MySQL database, Facebook, Adwords, ESP, etc.- Plan and execute daily media activities, including notifications on platforms like LINE and Facebook, as well as media placements on BTS Skytrains.- Highlight campaign achievements, including the Rabbit Rewards BTS and Merchants Tap Along campaign. This initiative increased transactions involving BTS, Rabbit Card, Rabbit LINE Pay, and partner services like 1112 Delivery, Foodland, Kerry Express Loyalty Club, Minor Plus, and others. Show less

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  Ascend Money

  Jan 2021 - Feb 2023

  Senior, Commercial campaign analyst

  - Responsible for the digital lending project called "Pay Next Extra."- Responsible for the CRM program, "ShopRewards+," which provides advantages in both B2B and B2C as part of the overall campaign.Roles & Responsibilities:- Manage marketing solutions for financial products, collaborate on promotions to acquire loan members, and enhance the customer journey through the "Pay Next Extra" program. For example, collaborations like TMN x True Shop, TMN x Lotus, TMN x Apple Store.- Pull, extract, and manipulate data using SQL, Python, Excel VBA, and visualization tools such as Google Tableau, PowerBI, and Google Data Studio to present, monitor, and improve marketing performance, sales performance, and customer engagement.- Execute marketing campaigns, including online, offline, paid ads, and Key Opinion Leader (KOL) initiatives (e.g., landing pages, banners in applications, A4 or A5 media in stores, standee media in stores).- Launch communication awareness for 150 merchants in the CRM program, providing data, landing pages, communications, and marketing campaigns.- Launch three initiative programs to achieve KPIs: 1. Personalization segment, 2. Drop lead landing page, 3. Referral Program.- Act as the budget controller for marketing solutions, ensuring that marketing campaigns are optimized based on the Profit & Loss statement, considering sales uplift, customer uplift, and awareness.- Collaborate closely with media planners and graphic designers to develop effective online media buying plans, ensuring KPI achievement and managing execution and budget allocation.- Provide recommendations for performance improvement and tracking tools to the business team. Show less

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  Big C Supercenter Public Company Limited

  Feb 2023 - Oct 2024

  Manager, Retail Analytics (Client service)

  - Providing business recommendations/advice to support Big's suppliers' business strategies (category reviews, sales performance analyses, promotion analyses, customer insights), using BigC Retail Data Platform Tools and basic SQL.- Providing supports to Big's suppliers regarding usage of Big retail data to understand sales performance as well as customer behaviours and insights- Regularly providing training on the usage of Big retail platform to ensure users are able to efficiently make use of BigC retail data for their business- Providing adhoc supports to BigC suppliers on BigC retail platform when issues arise- Providing supports in the new retail platform development through UAT tests- Suppliers in responsibility include global FMCG manufacturers (healthcare products, household products, milk products, snack products, beverage products) as well as local industry leaders (beverage products, health supplements) Show less

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  Central Retail

  Oct 2024 - now

  CRM Manager