
SANDER SILVA
Trade Marketing Analyst

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About me
Specialist in Consultative and Technical Sales | Trade Marketing planning and actions | Coordination and management of teams | Technical Consulting | Lectures and Training | Data Analysis | Sales Technology
Education

Faculdades JK
2012 - 2016Bacharelado em Administração Business Administration and Management, GeneralA grade do curso de Administração foi formado pelas disciplinas como Contabilidade, Economia, Estatística, Gestão Financeira e Tributária, Matemática e Logística, marketing digital, psicologia, contabilidade, marketing comercial, mídias sociais, empreendedorismo e estatística
Experience

SPAIPA S/A COKE
Nov 1992 - Dec 2004Trade Marketing AnalystAt Spaipa, I started my career as a salesperson on retail routes, performing all activities related to the position with dedication and commitment. Over time, I advanced to the position of full analyst and became responsible for creating sales controls for the entire interior of São Paulo, managing important information from the sales marketing area through daily reports.In addition, I had the opportunity to coordinate the company's market analysis, using ACNIELSEN mapping to develop recovery, maintenance or shielding strategies for a given segment or product. I also developed investment analyzes in events and commercial establishments, evaluating the profitability (pay-back) of the investments made.Another important contribution I made was the creation of sales promotions for the commercial team, in addition to monitoring the launch of new products, regularly reporting the results to the board through objective and easy-to-understand presentations. Overall, my work was essential to improve the company's performance and contribute to its success. Show less

Tele Centro Oeste Celular Participações S.A. - Vivo
Jan 2005 - Jan 2006Key account managerAs an account manager at Vivo PME, I was responsible for taking care of the needs of corporate clients, pursuing sales opportunities, developing business relationships and helping to grow the business.Customer Service: I was the primary point of contact for customers, assisting them with questions, service requests, troubleshooting and providing technical support if needed.Sales and negotiation: I identified additional sales opportunities for existing customers, such as plan upgrades, additional services or new products. In addition, I was also responsible for negotiating contracts and commercial agreements with clients.Business development: In the development of new businesses I prospected and acquired new customers for Vivo PME.Market monitoring and analysis: It was important to be aware of market trends and customer needs, monitoring the competition and adapting sales strategies accordingly.Reporting and Analytics: I was responsible for keeping up-to-date records of their customer interactions, preparing sales reports, and providing analytics on the performance of my customer base. Show less

Atlas Schindler Elevators
Feb 2006 - Nov 2014At Atlas Schindler, I worked as a commercial technical consultant, with the main objective of establishing and strengthening relationships with clients, be they companies, residential or commercial condominiums. My activities involved prospecting for new business, with emphasis on high-value sales, in addition to building customer loyalty, presenting products, services and new technologies to improve elevator performance.As a technical consultant, I developed important skills such as customer relationship management (CRM), customer satisfaction, customer loyalty, project management, analytical skills, customer liaison, relationship building, consultative selling, sales management , problem solving and negotiation.In particular, I highlight my ability to make objective and persuasive presentations, using tools such as Microsoft PowerPoint to transmit information in a clear and attractive way to clients. I was also responsible for managing large sales projects, involving multidisciplinary teams and ensuring that all customer demands were met with quality and efficiency.Overall, my work as a commercial technical consultant was essential to boost Atlas Schindler's sales, contributing to the company's success and consolidating its leadership position in the elevator market. real. Show less
Commercial Technical Consultant
Feb 2006 - Nov 2014Consultor técnico comercial
Feb 2006 - Nov 2014

Thyssenkrupp Elevators
Dec 2014 - Nov 2017Business ConsultantAt ThyssenKrupp Elevadores, I was responsible for high-value sales for large companies. In addition, I coordinated the technical team, managing its activities and ensuring maximum efficiency in the provision of services.As part of my attributions, I carried out the prospecting and capture of new customers, as well as the loyalty of the existing portfolio. I also conducted technical inspections, issuing reports and technical opinions that ensured the quality of the services provided by the company.Thanks to my experience in team management and consultative sales, I was able to significantly contribute to increasing ThyssenKrupp Elevadores revenues, strengthening its outstanding position in the elevator market. My leadership, negotiation and communication skills were fundamental to the success of these projects, as well as my capacity for critical analysis and problem solving, which allowed me to identify and correct failures and opportunities for improvement. Show less

One Elevadores
Jan 2018 - Feb 2023Sales coordinatorAt One Elevadores, I was responsible for prospecting and closing service contracts with government agencies and large companies, following the company's commercial policies and guidelines. Developed sales of services and parts, prepared reports and proposals, and conducted market analysis. I complied with the company's standard operating procedures and committed to the quality of services.I have extensive experience in leading outside sales teams, managing and motivating employees to achieve and exceed sales targets. Conducted training and qualifications to improve the skills of employees. I integrated the management team of the operational area, ensuring customer service at all stages of the sales cycle.In addition, I carried out technical reports and inspections of elevators and escalators, meeting customer demands. I was responsible for creating sales controls for the entire country, managing information from the sales marketing area through daily reports to the board. Show less

ElevadorWeb
Feb 2023 - nowEntrepreneurApplication for companies and professionals in the vertical transport segment to generate reports, reports and checklists via cell phone or tablet directly from the customer's machine room.Consultancy service for elevators and escalatorsApplication for companies and professionals in the vertical transport segment to generate reports, reports and checklists via cell phone or tablet directly from the customer's machine room. Consultancy service for elevators and escalatorsApplication for companies and professionals in the vertical transport segment to generate reports, reports and checklists via cell phone or tablet directly from the customer's machine room. Consultancy service for elevators and escalatorsApplication for companies and professionals in the vertical transport segment to generate reports, reports and checklists via cell phone or tablet directly from the customer's machine room. Elevator and escalator consulting serviceSkills: persuasion · teamwork · Project Management · Corporate Presentations · Leadership · Analytical Skills · Team leadership · Digital marketing Business Show less
Licenses & Certifications
- View certificate

Ciência de Dados 101
IBM Developer Skills NetworkApr 2023 
Análise Mercadológica e Inteligência de Mercado
ACNielsen Market DecisionsJun 2012- View certificate

Inbound Marketing
Rock UniversityMar 2023 - View certificate

Marketing Digital para o Empreendedor
SebraeMay 2020 - View certificate

Curso de Planejamento de Vendas
Prime Cursos do BrasilMay 2020 - View certificate

Curso - Imagens para Rede Social
Udemy BrasilMay 2020 
STORYTELLING E TÉCNICAS DE APRESENTAÇÃO: CONCEITOS GERAIS DE COMUNICAÇÃO
Fundação Getulio VargasApr 2023- View certificate

Certificado curso inteligência emocional
Escola ConquerFeb 2020 
Marketing Digital
GoogleMay 2018
Análise Mercadológica e Inteligência de Mercado,
ACNielsen Market DecisionsJun 2006
Honors & Awards
- Awarded to SANDER SILVAConsultor Comercial Tke Elevators Sep 2017 Prêmio Melhores Práticas - Projeto de melhores práticas Brasil graças à criação de um inovador sistema de relatórios de chamados. Com o objetivo de alinhar os resultados técnicos e comerciais, esse sistema impulsionou a retenção de clientes e gerou um aumento significativo nas vendas e auxilio na redução de chamados de manutenção corretiva.
Languages
- inInglês
- poPortuguês
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