Muhammad Jordan Farrell

Experience

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  Dictio Community

  Jun 2020 - Aug 2020

  User Experience Researcher

  Dictio is an innovative online discussion platform designed to facilitate engaging and meaningful conversations among users. With a user-friendly interface and advanced features, Dictio empowers individuals and groups to connect, share ideas, and collaborate on various topics of interest.- I spearheaded user research efforts for Dictio, an online discussion platform, aiming to comprehend user expectations, behaviors, needs, and motivations. Utilizing Phenomenal Hermeneutics as a data synthesis method, I analyzed findings to identify user experience challenges.- Leading a team, I conducted two iterative rounds of in-depth interviews with six target users. The first round focused on understanding general needs for online discussion platforms, while the second delved into the user experience with Dictio. Additionally, I crafted user scenarios to map out the user journey within Dictio.- In an additional capacity as a Content Writer, I developed e-learning modules on Risk Management, comprising seven modules covering topics such as risk management introduction, planning, identification, qualitative and quantitative analysis, response, and control.- The culmination of this user experience research yielded 15 findings, categorized into seven new user experience needs and eight identified problems. These insights were presented directly to Dictio's Founder and CEO to inform future development efforts. Show less

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  Digiflux Indonesia

  Apr 2021 - Jul 2021

  User Experience Researcher

  Digiflux is an influential digital marketing platform that facilitates seamless collaboration between influencers and micro, small, and medium-sized enterprises (MSMEs) in Indonesia. Founded with a vision to revolutionize influencer marketing.- Led the UX Research team in orchestrating comprehensive end-to-end research processes, including designing, conducting, analyzing, and reporting various user research endeavors. These efforts aimed to gain deeper insights into user expectations, behaviors, needs, and motivations within both the influencer and MSME domains.- Facilitated in-depth interviews with over 25 influencers and MSMEs across Indonesia, synthesizing data through affinity diagrams, and conducting usability testing for 15 core features of the Digiflux influencer marketing platform.- Collaborated closely with UI Design and Marketing & Business Development teams to ensure optimal product deliverables and user alignment. The insights derived from user research served as the cornerstone for developing a minimum viable product website, connecting influencers and MSMEs across Indonesia for streamlined influencer marketing processe Show less

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  Ula

  Jul 2021 - May 2022

  User Experience Researcher

  Ula is a pioneering B2B startup rooted in Indonesia, offering innovative solutions to empower businesses across various sectors. Specializing in facilitating seamless transactions between suppliers and retailers, Ula leverages technology to streamline procurement processes, optimize inventory management, and enhance supply chain efficiency.- Developing comprehensive research plans for each project, including defining research objectives, refining respondent criteria, and crafting structured questions/user scenarios. Ensuring alignment with stakeholders throughout the research process.- Conducting in-depth field interviews to directly gather insights from users, addressing research objectives, hypotheses, and key questions.- Analyzing data and user insights to create compelling presentations for stakeholders, accompanied by actionable recommendations for product and business development initiatives.- Throughout my tenure, I've conducted extensive cohort analyses, delving into various aspects such as user demographics and mental models. Show less

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  Kitabisa

  May 2022 - now

  As a Product Manager at Kitabisa for over a year, I initially led the Product Growth Squad. During the first six months, I spearheaded enhancements to the Search feature, augmenting its functionality. Additionally, I integrated campaign recommendations to optimize gross donation value for specific campaigns within this feature. This implementation was executed seamlessly across both the Progressive Web App (PWA) and mobile applications. The successful deployment of this feature resulted in a significant increase of campaign leads to 82% and 9bio (180+% increase) GDV across both platforms.Following my tenure with the Product Growth team, I transitioned to leading the User Platform Squad. This dedicated group focused on optimizing code efficiency across Kitabisa's platforms and streamlining payment processes across PWAs and mobile apps, spanning various entities, including crowdfunding and insurance. During this period, I launch two groundbreaking features:- Qurban Kitabisa: I spearheaded an enhancements to its user-facing aspects. Additionally, I led the development of an internal dashboard from scratch, tailored to ensure scalability and seamless management of this feature. On this year, this feature brings 16,9+ bio GMV with over 8900+ transactions- Streak Recovery: This feature empowers users to make donations for missed days, enabling them to maintain their streaks and enhancing user retention. Through this initiative, we successfully generate 300+ mio new GDV stream, along with users adoption by 4900+ usersIn addition to leading the User Platform Squad, I also oversee Kitabisa's B2B Business division, a burgeoning area with numerous tech product launches on the horizon. In Q1, I spearheaded the launch of Kitabisa.org, a pivotal website designed to serve as the cornerstone for introducing users to all of our programs and proposals for CSR initiatives. This platform plays a vital role in our mission to drive impactful corporate social responsibility efforts. Show less Kitabisa is Indonesia's leading crowdfunding platform, empowering individuals and organizations to raise funds for various causes, projects, and initiatives. In addition to its core crowdfunding services, Kitabisa has introduced "Saling Jaga Keluarga," a life insurance product. This innovative offering reflects Kitabisa's commitment to addressing diverse needs within the community, providing financial protection and security for families across Indonesia.- Engaged in close collaboration with cross-functional teams including product managers, designers, data analysts, and business units throughout all phases of product development. Actively identify areas for improvement and opportunities for research to enhance product outcomes.- Lead end-to-end research projects, from stakeholder alignment and research planning to participant recruitment, fieldwork, analysis, reporting, and presentation of insights to stakeholders.- In Last year, spearheaded the launch of Donasi Otomatis, a groundbreaking product enabling users to donate at their convenience through an auto-debit mechanism. Achieved rapid adoption, with over 10,000 users onboarded within the initial months of launch and currently contributing to 60% of overall # donations. Successfully shifted user behavior from sporadic to regular donors. Show less

  • Product Manager

    Apr 2023 - now

  • Researcher

    May 2022 - Apr 2023
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  Bangkit Academy led by Google, Tokopedia, Gojek, & Traveloka

  Nov 2023 - Dec 2023

  PIC and Product Mentor

  Bangkit Academy is a groundbreaking initiative led by industry giants Google, Tokopedia, Gojek, and Traveloka. It serves as an advanced learning platform aimed at upskilling and empowering individuals in the fields of data analytics, machine learning, and artificial intelligence (AI). I supervised and mentored a team of four university students throughout a two-month project. The objective of this project was to develop and launch the first ever Kitabisa widget, a feature designed to prompt users regarding their remaining donation balance and enhance user retention. At the culmination of the project, we successfully launched the Kitabisa Widget for Android, which garnered adoption by a substantial number of users. As a distinctive value proposition, I integrated a Prayer Schedule feature within the widget. Show less

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  Dibimbing.id

  Aug 2025 - now

  Product Mentor