Sixuan Ren CMktr MBA GIA AJP

Experience

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  Beijing TV (BTV)

  Sept 2006 - May 2009

  Editor/Director | Fashion, Beauty & Lifestyle

  - Produced more than 100 original episodes (planning, staffing, on-site directing, and editing)- Covered over 200 new store/product launches, shows, and red carpet events of major brands- Analysed audience ratings by minute for every production and ranked channel’s 2nd highest in 2007- Worked closely with top marketing, PR & advertising agencies, and other media outlets

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  Swire Properties

  Jun 2009 - Sept 2010

  Marketing Officer

  - Introduced multi-brand fashion shows with hologram effects to solve the problem of stagnate sales, and received positive feedbacks from participating brands reporting accelerated sales performance- Led 4 major large scale promotional events with film, travel, fashion, and Christmas & New Year themes- Managed over 200 tenants, all major vendors, partners and agencies, proactively introducing new initiatives and improving process to answer their needs and solve their problems efficiently & effectively- Partnered with leading media groups to create additional value to tenant companies Show less

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  Lane Crawford

  Oct 2010 - Jun 2013

  Senior Marketing Executive

  - Led various in-store & online fashion/beauty/jewellery events (scales vary from 5 to over 4000 pax)- Coordinated with CRM team for customer segmentation, acquisition & retention on the RFM model- Managed internal & external stakeholder relations, and saved costs through partnership & sponsorship programmes- Promoted from Marketing Executive to Senior Marketing Executive after one year

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  UK Trade & Investment (UKTI)

  Jun 2013 - Aug 2015

  GREAT Campaign Marketing Manager

  - Brand Guardian with final say for the GREAT Campaign in China - Led B2B marketing activities for various sectors • 2015: Education, ICT/Fintech, Retail/Luxury • 2014: Sustainable Urbanisation, Retail/Luxury • 2013: Green Energy, Retail/Luxury- Managed an annual budget of £500k and achieved £25m trade growth against the target of £5m in 2014- Received in-year bonus award for speaker & media relations management for GREAT Festival of Creativity in celebration of HRH Duke of Cambridge's first royal visit to China- Managed onsite digital marketing teams for British Business Summit (during Prime Minister’s visit to China with business deals worth £5.6bn signed)- Collaborated with HQ and other international priority markets for annual strategy & business planning- Joined as top level locally engaged staff with direct report and remote management responsibilitiesThe GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. It is currently running in 144 countries. Show less

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  L'Oréal

  Apr 2016 - Jul 2016

  Consultant

  Provided marketing consulting services to L’Oréal (UK) to launch a new line of children’s products for La Roche-Posay, one of the group’s skincare brands known for providing targeted solutions to sensitive skin. The work included market analysis, competitors analysis, brand/product positioning, and go-to market strategy with actionable plans. This consulting project consisted of qualitative & quantitative researches on the decision-making process of target consumers when purchasing new products or products of a new brand. Show less

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  Record Currency Management

  Jul 2016 - Oct 2016

  Client Services

  - Completed an MBA internship- Conducted an audit of the company's marketing & communications and produced a report with actionable plans- Supported Client Services team on daily operations

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  ShapeD Communications Ltd

  Mar 2017 - now

  Managing Director & Co-founder

  Strategy, Business Development, B2B Marketing- Co-founded this international marketing agency and grew from 2 to 40 in 6 years- Responsible for whole company’s strategic planning & main BD work - successfully acquired 90% of the company’s clients through B2B marketing, networking, and referrals- Led all important bidding, pitching, and presentations (in-person + online)- Developed new leads from B2B events, official tenders, and personal connections- Managed multi-location teams (on-site + remote) and achieved sustainable growth Client Services & Key Stakeholder Management - Led & managed Account Directors, Account Managers, and account teams for client services- Personally handled anchor accounts and cultivated long-lasting relationships - more than half of all retainer clients have been employing our services for over 3 years- Served clients in the UK, China, France, Switzerland, South Korea, Qatar, and the UAEIntegrated Marketing, Branding, Digital/Social Media Activities, Consulting Services- Provided strategy consulting & integrated marketing services to some of the world’s best brands in luxury/retail, travel, creative industries, higher education, and professional services - Planned & executed successful cross-sector partnerships & collaboration for clients Show less

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  Pretty Handy

  Mar 2024 - now

  Founder & Creative Director

  Founded my own brand, Pretty Handy, for nail art and handmade jewelleryResponsible for overall management, strategy, BD, sales, and creative direction