
Stefan Bernstein
Various

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About me
General Manager @ Welcome Hotels
Education

European School Brussels I
1972 - 1981
Haute Ecole Lucia de Brouckere
1984 - 1986Graduate Hospitality Management
University of California, Davis
1988 - 1989Hotel ManagementHotel Management Course at University of California, Davis followed by a one year internship at the Hotel Bel Age, Los Angeles.

IST-Hochschule für Management
2021 - 2021Hospitality Controlling & Hotel Asset Management
Experience

Renaissance Hotel & Resorts, Hogatada, RoboBar, Hotel Bel Age LA, Belgorest SA, Holiday Inn
Sept 1986 - Apr 1995VariousA classic career start as reception clerk and night auditor at the Holiday Inn Brussels Airport (4-star, 310 rooms) with a first promotion as night manager is followed by a short experience in hospital catering and a summer season in a small privately-owned hotel in the south of France.The hotel management class at University of California, Davis is completed by an one year internship at the Hotel Bel Age (5-star, 192 suites) in Los Angeles in the departments front office, accounting and sales.After returning to Europe I work with two IT-suppliers for the hospitality industry for nearly six years. First I participate in the opening of the Paris office for RoboBar (automated minibars), second I open the Lyons office for Hogadata (dealer of Fidelio software). While at RoboBar I cover whole continental Europe (sites such as Radisson SAS Hotels in Brussels and Amsterdam, Penta Vienna or Le Méridien in Paris-Montparnasse), at Hogadata I mainly serve French customers. The sites are diverse (Ibis Roissy Airport or Hôtel Négresco Nice), which requires a huge adaptability. With both companies I am in charge of installation and configuration of the systems in collaboration with hotel management and department heads. Training of users and after sales service are additional tasks.In 1995 I join Renaissance Hotels & Resorts as Front Office Manager at the Brussels’ property in the European Quarter. Later on I am transferred to the Renaissance Hamburg Hotel as Sales Administration Manager, in charge of reservations, convention sales and revenue management. Show less

Swissôtel Hotels & Resorts
Jan 1998 - Jun 2000Information Technology Manager @ Swissôtel Brussels (now Renaissance Brussels Hotel)• www.marriott.com/hotels/travel/brubr-renaissance-brussels-hotel• 5 star hotel, 257 rooms & suites, 57 apartments, 10 meeting roomsWith 1998 start I return to Brussels European Quarter. The Renaissance Brussels has become the Swissôtel Brussels. I am called for my interesting IT/hotel background. As Information Technology Manager the focus for the next two years will be on preparing software and hardware for the millennium change, the famous Y2K-project. Additionally, I take care of network administration, the implementation of new software and user training. 1999 I am rewarded with the title „Swissôtel-IT-Manager of the Year“. I decline the offer for being promoted Regional IT-Manager for Brussels, London, Amsterdam and Düsseldorf/Neuss as I prefer returning to hotel operations. Show less

Sheraton
Jun 2000 - Mar 2007• www.sheraton.com/heathrow• 4 star hotel, 427 rooms & suites, 21 meeting roomsI am moving into the hotel as resident manager, supervising all operational departments (front office, concierge desk, housekeeping, f&b service, kitchen, security, property operations) with around 110 staff. As previously, I can coordinate an extensive room refurbishment and the construction of club lounge and a purpose-built fitness center. I am trained as 6 Sigma Green Belt and following the 6 Sigma process I implement two successful projects that will be rolled out as best practices in other hotels. Together with the operational department heads we succeed to increase guest satisfaction b 10% in only six months. With the housekeeping department we manage to reduce laundry cost by 10%. 2005 I am awarded with the President’s Award. Show less • www.sheraton.com/brusselsairport• 5 star hotel, 294 rooms & suites, 20 meeting roomsAs Rooms Division Manager I oversee front office, concierge desk and housekeeping, a team of about 50. During this period, we renovate all rooms and build a club lounge, a project I am coordinating. I am leading in implementing an upsell incentive program generating some 270k€ of extra revenue. Additionally, I manage to sign a 350k€ contract. The hotel is best in class amongst the European Sheraton airport hotels. For four months I am asked to do the revenue management for the three Brussels Starwood hotels. I am selected to participate in the first „Mentor Program NW Europe“ aimed at further developing department heads in more senior roles. Show less
Executive Assistant Manager @ Sheraton Heathrow Hotel
Jul 2004 - Mar 2007Rooms Division Manager @ Sheraton Brussels Airport Hotel & Conference Center
Jun 2000 - Jul 2004

Concorde Hotels & Resorts
Mar 2007 - Sept 2008General Manager @ Hôtel de la Cité - Concorde Lyon (now Crowne Plaza Lyon - Cite Internationale)• www.crowneplaza.com/lyonciteintl• 4 star hotel, 164 rooms & suites, 2 meeting roomsMy first General Manager role takes me to Lyons, France where I take over the position six months after its opening. I work closely with the owner of this franchised hotel. I succeed signing with two German and one British airline, resulting in exceeding budget from the beginning. Guest satisfaction is above chain average.

Sheraton
May 2010 - Aug 2011• www.sheraton.com/hannover• 4 star superior hotel, 147 rooms & suites, 7 meeting roomsReturning to Sheraton I take on the General Manager job at Hanover’s market leader with regards to occupancy and average rate. The hotel has 75%-share of returning guests, essentially demanding consultants. Guest satisfaction is above chain average and increases year over year. Implementing a „quick buisness lunch“ and the monthly Xing-network-breakfast increase f&b revenue, but also public awareness. Other successful PR actions are the partnership with the first league football club Hannover 96, the participation in „Freundeskreis Hannover e.V.“ and miscellaneous charity activities During summer 2010 I also run the sister property at Düsseldorf airport with its 200 rooms. Show less
General Manager @ Sheraton Hannover Pelikan Hotel
Sept 2008 - Aug 2011General Manager @ Sheraton Düsseldorf Airport Hotel
May 2010 - Aug 2010

...
Sept 2011 - Nov 2011Independent Hotel Consultant• consultancy projects• interim management• translations

Dorint GmbH / Dorint Hotels & Resorts
Dec 2011 - Sept 2018• www.dorint.com/zuerich• 4 star hotel, 235 rooms & suites, 11 meeting rooms• In charge of the entire hotel and food & beverage operation.• Following company goals and philosophy, as well as local legislation.• Keeping up and improving quality standards.• Responsible for all administrative departments.• Implementing and controlling policies and procedures. • Leading and developing staff.• Business plan and budget.• Representing the hotel towards guests and towards the local community• Positioning the hotel on the local market, sales calls.• market share increase of 7,4% in 2017, 23,6% in 2018• GOP improvement by 3.50pts in 2017, 3,65pts in 2018 Show less • www.wyndhamhotels.com/en-uk/ramada/badhoevedorp-netherlands/ramada-amsterdam-schiphol-airport• 4 star superior hotel, 222 rooms & suites, 10 meeting roomsA few weeks after take-over, in January 2013, I return to Amsterdam. Planning to sell the hotel rapidly, Dorint decides to agree on a franchise contract with AccorHotels, continuing to run the hotel as Novotel Amsterdam Airport for the coming 18 months. The hotel obviously has more potential, budget is exceeded from the beginning. After re-branding from Novotel to Dorint in summer 2014 the hotel rooms and public areas are extensively refurbished while still being operated. The project lasts two months only but is a huge success thanks to a fantastic effort of the entire local team. Putting in place a good sales structure and repositioning the hotel on the local market pay off. GOP increases by 7,51 points, guest satisfaction by 6,54 points. Intense networking and acquisition of local corporate business are contributing to the success. With the sale of the hotel to the Berlin based HR-group, which we have been preparing for months, Dorint finally pulls out of The Netherlands. After helping HR-groups to start up operations during three months, I return to Germany. Show less
General Manager @ Dorint Hotels & Resorts
Dec 2011 - Sept 2018General Manager @ Dorint Airport-Hotel Zürich
Feb 2017 - Aug 2018Interim General Manager @ Dorint Strand Resort & Spa /SyltWesterland
Dec 2016 - Jan 2017General Manager @ Dorint Airport-Hotel Amsterdam (now Ramada Amsterdam Airport Schiphol)
Jan 2013 - Nov 2016General Manager @ Dorint Parkhotel Bad Neuenahr
Sept 2012 - Jan 2013General Manager @ Dorint Hotel Amsterdam Airport (now Steigenberger Airport Hotel Amsterdam)
Dec 2011 - Aug 2012

Manz Privacy Hotels Switzerland AG
Oct 2018 - May 2019Group Chief Officer / Chairman of the Executive BoardZurich - Basel - LausanneThree cities, four hotels, 15 stars, 351 rooms & suitesThe Manz Privacy Hotels Switzerland group the Hotel St. Gotthard Zürich (4*, 139 rooms & suites), the Hotel Continental Lausanne (4*, 116 rooms), the Hotel Euler Basel (4*, 66 rooms & suites) and the Hotel City Inn (3*, 30 rooms). In my role of Group Chief Officer I am responsible for all hotels of the group. Setting up the headquarters support team with a Corporate Revenue Manager, a Corporate Director of Sales & Marketing and a Digital Marketing Manager, combined with a close collaboration with the General Managers and their local teams has shown to be beneficial after only a few months. In January and February 2019 market shares could be gained with all four hotels (source: STR, RGI increase), the financial results improved year over year. Synergies in procurement also contribute to the success.- Chairman of the Executive Board- representing the hotels within the Board of Directors- leading the headquarters team- sales & marketing-plan, budgets, P&L- set-up of the sales structure- developing synergies in sales and procurement- corporate identity Show less

Welcome Hotels
Jun 2019 - nowGeneral Manager @ Welcome Parkhotel Euskirchen
Sept 2021 - nowGeneral Manager @ Welcome Hotel Essen
Jun 2019 - Jun 2022
Licenses & Certifications

Certificate in Hospitality Controlling and Hotel Asset Management
IST-Hochschule für ManagementSept 2021
Languages
- geGerman
- enEnglish
- frFrench
- duDutch
- itItalian
- spSpanisch
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