Zacary Smucker-Bryan

Experience

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  International Rescue Committee

  Jan 2009 - Nov 2009

  Intern, then Job Developer

  Finding jobs for refugees resettling in the Dallas, Texas area.

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  City of Fort Worth

  May 2010 - Aug 2010

  Intern (Mayor's Office)

  Communicating with constituents over the phone, in-person, and through writing

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  City of Benbrook, TX

  Sept 2010 - Dec 2010

  Intern (City Manager's Office)

  Various projects for City Manager’s office, including reports, written communications, evaluation of ordinances, and event planning

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  World Hunger Relief, Inc.

  Jan 2011 - Oct 2011

  Assistant to the Executive Director

  I assisted the Executive Director with donor data management, donations processing, and editing of thank you and appeal letters; grant writing; and other special projects as assigned by the Executive Director.

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  Waco Foundation

  Jun 2011 - Oct 2011

  Public Policy Analyst

  I complied a large scale evaluation of the economic impact of the nonprofit sector in McLennan County, TX (available on the Waco Foundation's website, if you know where to look).

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  HEART OF TEXAS URBAN GARDENING COALITION

  Nov 2011 - Dec 2012

  Development Coordinator

  I was chiefly responsible for fundraising, financial accountability, strategic planning, capacity building, program development, and board development. The organization began as a loose group of volunteers who wanted to spread more community gardens and changed into a fully functioning 501(c)3 nonprofit with multiple, robust programs. I was lucky to have close friends who I could work with and rely on to carry out very challenging but rewarding work.I helped develop the organization's first comprehensive financial reporting and accounting system, as well as its first annual report. I helped diversify the organization's funding base with a blend of local foundation funding, individual donor support, membership dues, and earned revenue through vegetable sales at the local farmers market. I also helped fund staff positions through the organization rather than through only outside grant revenue, and helped secure media opportunities on our local NPR station, local television, and in the Waco Tribune Herald.I also worked with the board to help guide board structure, processes, terms, and identifying educational opportunities so that they better understood their role as board members.In addition, I worked to expand and refine programming, including our services to our membership, school gardens, and especially our Urban Training Farm project. Show less

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  Working Capital for Community Needs (WCCN)

  Mar 2013 - Sept 2016

  Investor Relations and Communications Manager

  I provided exemplary customer service to WCCN’s constituents, nurtured relationships with current investors and recruited new individual and institutional investors. This included reporting to investors about the social and financial impact of their investments, answering questions relating to investments/investing, improving the investor experience through easy-to-use technology, and actively providing the opportunity of investing with WCCN to socially conscious people and organizations in the US.I also developed and implemented communications and marketing strategy for WCCN, promoted WCCN through offline and online marketing channels and supervised fundraising and marketing/communications interns. Specifically, this included leading the content production of investor communications, WCCN's newsletter, WCCN's annual report, e-mail marketing, Google AdWords campaigns and social media. In addition, I incorporated inbound marketing techniques like SEO and leveraged nonprofit accountability/fundraising platforms like Guidestar to drive people to donate to, invest in, and advocate for WCCN. Show less

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  Universities of Wisconsin Institute for Business & Entrepreneurship

  Oct 2016 - Nov 2019

  As the Edible-Alpha® Program Manager, I led the User Experience Design (UX) and Project Management processes for the Edible-Alpha® digital learning platform (https://edible-alpha.org/), successfully launching the site in 2019. In addition to product UX artifacts and other documentation for working with developers and stakeholders to achieve site goals, I also produced much of its content, like the podcast, newsletter and on-demand course work in addition to its marketing pages and experiences. I also led the development of the Food Finance Institute's Salesforce CRM instance, including custom process development and process automation integrations between Salesforce and the Edible-Alpha® platform. Show less I worked for the Food Finance Institute (FFI), which leverages and supports a collaborative network of professionals with training, tools and resources so they can help build and fund profitable businesses in the food, beverage and value-added agriculture sector. I helped coordinate and organized FFI's consulting and training activities, produced its podcast and newsletter, increased its online presence through great content marketing, and also consulted with food and agriculture businesses in conjunction with FFI Director Tera Johnson. Show less

  • Edible-Alpha® Program Manager

    Jan 2019 - Nov 2019

  • Food Finance Institute Program Manager

    Oct 2016 - Dec 2018
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  Wisconsin Foundation and Alumni Association

  Nov 2019 - Mar 2022

  Digital Experience Strategist

  I led the discovery and design of digital projects for WFAA to surface business goals and users’ needs, align on building the right thing, and then worked with other designers and technologists to translate discovery findings into effective digital experiences through first click testing, tree testing, wireframes, prototypes, and design reviews. Key websites/web apps launched or re-launched include uwalumni.com, uwadvancement.org, supportuw.org/give/, and wiscmedicine.org.

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  Universities of Wisconsin Institute for Business & Entrepreneurship

  Mar 2022 - now

  Digital Experience Manager - Food Finance Institute

  I am responsible for designing and managing the digital experiences for the Food Finance Institute's audience and staff, including our websites, learning center, CRM, and automations. Key tasks include:- Increased efficiency by automating 5k-10k tasks between applications per month- Designed new Salesforce applications to track unique interactions with our audience- Improved web page speed and user satisfaction by simplifying our learning center's WordPress tech stack with a website redesign Show less