
Ada Thela
Public Relations Officer ( Attachment)

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About me
Founder & Managing Director - Zoe Diamonds (Pty) Ltd
Education

Hillcrest International PrimarySchool
-
Legae Academy
2006 - 2009
University of Botswana
2010 - 2014Bachelor of Arts (Social Sciences) Economics and Public AdministrationActivities and Societies: UB Economics Society( Secretary)

USB
2016 - 2017Okavango Diamond Company Youth Entrepreneurship Programme (ODC YEP) Entrepreneurship/Entrepreneurial StudiesThis programme was the very first of its kind, and I had the privilege of being one of the first graduates from this programme. Having been a part of the programme I have gained knowledge and skills on entrepreneurship through an action oriented and results driven approach. I have learned a total of nine modules; Leadership, Marketing, Strategic management for projects, General management principles and Finance. I have also had the opportunity to learn about the diamond pipeline from… Show more This programme was the very first of its kind, and I had the privilege of being one of the first graduates from this programme. Having been a part of the programme I have gained knowledge and skills on entrepreneurship through an action oriented and results driven approach. I have learned a total of nine modules; Leadership, Marketing, Strategic management for projects, General management principles and Finance. I have also had the opportunity to learn about the diamond pipeline from mining/exploration to diamond jewellery retail, in a practical way. The ODC YEP is a NQF Level 6 course - it is equivalent to a course that trains middle managers. Show less
Experience

Ministry of Investment, Trade and Industry Botswana (Headquarters)
May 2014 - Jul 2014Public Relations Officer ( Attachment)I as part of the public relations unit was responsible for; establishing and maintaining good mutually beneficial relations between the ministry and its various stakeholders. As well as creating and upholding a good image of the ministry in the eyes of the public. Through out my stay at the ministry I gained great communication skills both verbally and in writing. I also learned the value of customer care and satisfaction. Good interpersonal skills were also cultivated in me, as I worked well with a lot of people on a day to day basis. Show less

Ministry of Investment, Trade and Industry Botswana (Head quarters)
Aug 2015 - Dec 2015Human Resource Officer (Training)Working closely with the Training Coordinator to train 800+ workers. Equipping them with the necessary skills to carry out their tasks efficiently and effectively. By matching employee needs with those of the organization. And facilitating both long term and short term courses.

Botswana Investment and Trade Centre
Nov 2015 - Nov 2015Global Expo Research AssistantAs a Research Assistant. I was part of a team that was responsible for collecting data. Utilizing a data collection app, created by Focus Survey to gather, the views and opinions of the visitors and exhibitors. So as to make it bigger and better next year.

WDM-Botswana (Pty) Ltd
May 2017 - Jul 2019Management TraineeI learnt the technical and management skills involved in successfully operating a diamond manufacturing company. I have knowledge of the 4Cs; Color, Cut, Carat & Clarity. I have knowledge in all the manufacturing processes from Import to export. I am confident in bruiting (Discron and EOS machine), sarine marking of after sawn goods, and boiling (Ice Stones machine). I have also been exposed to polished and rough sorting. In addition to this I have been exposed to; triple excellent and very good make, and goods with a finishing weight of 0.005-0.020 carats, and 0.70 - 2.00 carats. I am always willing to learn, and take on new challenges (I do not like complacency or mediocrity). Show less

WDM-Botswana
Aug 2019 - Dec 2022General Manager's ApprenticeI learnt the managerial and administrative aspects of how to efficiently and effectively operate a diamond manufacturing company. This included but was not limited to job shadowing the General Manager, learning the Finance, Human Resources and Operations functions. As well as Compliance and Impex.
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Zoe Diamonds (Pty) Ltd
Apr 2023 - nowManaging DirectorZoe Diamonds (Pty) Ltd strives to be a beacon, light and example of beneficiation of diamonds, localization of Botswana's diamond industry and the active participation of Batswana in the value addition of the diamond value chain. We strategically operate in the mid-stream segment of the diamond value chain. Having noticed that Botswana's diamond industry has not moved further up the diamond value chain, beyond diamond mining. We provide full diamond manufacturing services, 'finishing' services and rough trade facilitation. Ours has been a seven-year long journey leading up to this point. Having been empowered by different stakeholders to excel in our business. Our journey began in 2016 via the Okavango Diamond Company Youth Entrepreneurship program. Since then, we have been trained extensively by WDM-Botswana (Constell Group), and proudly funded by CEDA to begin our business operations. We look forward to engaging in business with different stakeholders both locally and internationally. We strive to contribute meaningfully towards economic growth, job creation and skills transfer. In future we would like to participate in the downstream segment of the diamond value chain. Through collaborations with local and international jewellers. We uphold the highest industry standards, client confidentiality and stringent know your client procedures. We pride ourselves in exceptional and customized service delivery to each client's specifications. As Managing Director I formulate, implement and coordinate the execution of all this and more. Show less
Licenses & Certifications

Youth In Trade Challenge Masterclass: Exploring Intra-African Markets
• African Union – UNDPNov 2022
Okavango Diamond Company Youth Entrepreneurship Program
Stellenbosch Business SchoolAug 2016
How to Access International Markets
International Trade CentreJul 2024
Bachelor of Arts -Economics and Public Administration (University of Botswana)
University of Botswana
Introduction to E-commerce
International Trade CentreJul 2024
Languages
- enEnglish
- seSetswana
- ikIkalanga
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