Sam Gladman

Experience

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  Pearson VUE

  Jan 2012 - Aug 2021

  Key Responsibilities: - Experience in shooting/editing with DSLR cameras- Operate a variety of editing software including Final Cut Pro x, Adobe Photoshop, Illustrator, Dreamweaver, Indesign and limited After Effects- Use a variety of different online email platforms. Currently using and certified in Eloqua.- I design webpages, collateral, banners, banner ads, flyers and emails for major events. - Design images for all our social media channels - Shoot and edit videos for our YouTube Channel - https://www.youtube.com/pearsonvue1- Design interactive tutorials for clients and events- Manage internal and client email campaigns - Design research reports - Collect data on our regional websites using Google Analytics- Optimise webpages for SEO- Manage and collect data on a range of our testing centres throughout the UK with Google mybusiness Show less

  • Creative Services Administrator

    Jun 2016 - Aug 2021

  • Creative Production Assistant

    Jan 2013 - Jun 2016

  • Creative Production Apprentice

    Jan 2012 - Jan 2013
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  Megabuyte

  Aug 2021 - Jan 2022

  Digital, Content & Social Manager
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  TOWELRADS.COM LIMITED

  Jun 2022 - Apr 2023

  Marketing Manager

  Key responsibilities:Website:- Updating the website with new products and price changes- Creating new sections to the site to boost the SEO ranking of the website- Writing the website copy- Analyising the analyticsSocial Media:- Creating the images and posts for the LinkedIn & Instagram accounts helping create exposure to a much wider audience than just relying on organic trafficDesign:- In charge of the updating of the main retail brochure for the business as well as creating the UFH brochure- Datasheets for the products individually created by me and uploaded to the website- Event backdrops as well as promotional itemsEvents:- Liaising with the venue and stand suppliers to make sure everything runs as smooth as possible on the day Show less

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  Dieselmatic

  Sept 2023 - now

  Key Responsibilities:Campaign Strategy and Planning:- Collaborate with clients and internal teams to understand business goals and develop comprehensive PPC strategies.- Conduct thorough keyword research, competitor analysis, and market trends evaluation to inform campaign planning.Campaign Execution and Optimization:- Implement, manage, and optimize PPC campaigns using Google Ads.- Monitor and adjust bid strategies to maximize ROI and achieve client-specific KPIs.Data Analysis and Reporting:- Utilize analytics tools to extract actionable insights, providing regular performance reports to clients.- Continuously analyze campaign data to identify trends, opportunities, and areas for improvement.Relationship Management:- Collaborate with Account Managers to align PPC strategies with the clients overall marketing objectives and to ensure clear and effective communication on campaign progress, recommendations, and results for the client. Show less

  • PPC Manager

    Feb 2024 - now

  • PPC Specialist

    Sept 2023 - Feb 2024