Kyle Anderson

Experience

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  Professional Business Leaders Club

  Jan 2008 - May 2008

  Vice President of Fundraising

  *Led a marketing campaign that raised over $3,000 to support PBL activities*Presented in the Partnership with Business Competition, taking first at the state competition and eighth at Nationals.

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  Frito Lay

  Feb 2010 - Aug 2010

  Store Display Specialist

  Arranged store displays in three large grocery stores to ensure correct product placement

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  Cache Valley Trappers Hockey Team

  Oct 2010 - Nov 2010

  Market Researcher

  *Formulated local Hockey Club’s marketing strategy and conducted all pre season market research

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  Jenson Books Online

  Jan 2011 - Sept 2011

  Book Analyst

  Analyzed and organized books into different categoriesBecame highly efficient at processing over 75 books in an hourPacked up and labeled boxes to be sent to Amazon shipping center

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  Spillman Technologies

  Aug 2011 - Dec 2011

  Marketing Intern

  * Managed the CRM database and continually updated it with new/current client information* Coordinated with the Marketing Director to research and analyze the value of different advertising/marketing outlets* Updated the company website with news articles and press releases

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  Midwest Commercial Interiors

  Oct 2011 - Mar 2012

  Marketing Coordinator

  Coordinated with VP of Marketing and Sales on all new business development, updated leads into the database, made calls on potential leads and qualified and positioned them for the sales team, developed New Business Development summary reports for Monday meeting, research projects, clients, and other related background information, attended potential client meetings, and assisted with development of proposal documents.

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  Signs.com

  Aug 2012 - Aug 2013

  SEO Specialist

  Marketing and Outreach: • Prospected small business blogs for guest post opportunities • Led social media activities in growth of Facebook/Twitter to over 2,400 followers each • Acquired 1,200 new contacts through a single Happy Hour promotion (all in one hour) • Worked with local university clubs to sponsor free banners • Wrote weekly articles about relevant content for company blogTechnical: • Kept track of contacts in Buzzstream for potential link building/small business opportunities • Updated Amazon and Google Shopping product feeds to keep products and listings relevant • Added products to Etsy store and saw sales and custom requests increase rapidly • Optimized title, heading, and meta tag descriptionsLink Building: • Gained many links through competitive link building strategies • Obtained a large amount of local/national/university and business directory links • Received 100’s of links through blog commenting effortsSales: • Answered incoming sales calls and assisted customers through the purchasing process • Helped sustain 20% revenue growth Website Analytics: • Gained insights through competitor website analysis • Reviewed Google Analytics data and helped implement ways to improve conversions Show less

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  Get More Traffic

  Aug 2013 - Jul 2015

  Digital Marketing Consultant

  • Analyzing client websites for usability, marketing efficiencies and SEO optimization in many different industries(Real estate, Wedding receptions, Tax and Financials) • Maximizing client marketing efforts (e-mail marketing campaigns, increasing online visibility and social media outreach) • Advising startup companies with their business plans and website design

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  Gravitate Online

  Jul 2015 - Feb 2017

  - Managed 10 Adwords accounts with between $15-$20K monthly spend for various clients in differing industries - Oversaw PPC Planning, Implementation and Optimization- Ongoing testing of clients ad copy, bidding strategies, ad and location settings and more- Assisted in creating Facebook ads and promoting client's posts that led to 100's of Facebook Likes and Twitter Followers - Created and boosted Facebook Ads for many various clients and increased interaction by at least 30% across the board- Worked with Google Reps to land new clients and grow existing accounts Show less

  • Paid Advertising Manager

    Jul 2016 - Feb 2017

  • Outreach Specialist / Link Building Specialist

    Jul 2015 - Jul 2016
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  Ruby Solutions

  Mar 2016 - now

  Amazon Business Manager

  - Product Research and Purchasing- Inventory Management- Customer Service- Build Relationships with Wholesalers/Manufacturers- Shipping Management- Order/Return Management- Amazon PPC Management

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  Disruptive Advertising

  Jun 2017 - Nov 2019

  • Amazon Consultant

    Nov 2017 - Nov 2019

  • Marketing Consultant

    Jun 2017 - Nov 2017
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  Full Strategy Marketing

  Nov 2017 - now

  CEO

  What We Do:Help brands figure out their issues in their marketing and sales systems then work through bottlenecks to achieve and exceed their goals.How We Do It:We collect the leads, nurture them, and convert them into happy (repeat) customers. [Disclaimer - Your product has to be high quality to have any long term success]