Subhadip Mitra

Experience

• 

  Colgate-Palmolive

  Jun 1999 - Dec 2002

  Territory Sales Supervisor
• 

  Colgate-Palmolive Company

  Jan 2003 - Jun 2005

  - Managing a team of Sales Territory Supervisors across 7 districts of North Bengal for delivering a business of INR 14.50 Crores - Responsible for Secondary Sales Targets through effective utilization of Promotions, Channel Management and increasing the distribution reach especially in Rural Bengal- Employment of automation software to track business results and review on progress- Delivering healthy ROI for the Distributors- Developing people through coaching and feedback and motivational tools Show less - Promoted to Trade Marketing manager and relocated to North Branch Based out of New Delhi - Responsible for the Toothbrush and Personal Care portfolios and Rural Segment - Responsible for Identifying and tapping opportunities for the Handwash and Bodywash business which was a new category launch in India - In charge of Events and Innovative Customer Care programs to imprint the New Category launch- Anchored the highest ever Toothbrush Business in the year with the help of Innovative Scheme design and specialized programs Show less

  • Area Sales Manager

    Jan 2004 - Jun 2005

  • Assistant Trade Marketing Manager

    Jan 2003 - Dec 2003
• 

  Colgate-Palmolive

  Jul 2005 - Aug 2017

  - Sales Strategy and Business Planning for the Entire Country comprising of 58 Distribution Centre catering to Urban and Rural Consumers - Sales Prediction and Logistics Management – Ordering as per Market demand and maintaining the correct inventory in all the Distribution Centre- Marketing and Sales Promotional Activities to suit the Sales Goals to deliver budgeted Margin and Market Share in the Country- Brand strategy for long-term planning and development in order to achieve specific goals and execution to cater to consumer needs, emotions, and competitive environments.- Responsible for executing various GTM activities and 360 degree Marketing plans- Incentive Planning and execution of Target related goals- Driving Computerized Tracking and automation of Sales - Maintain Effectiveness and Efficiency in RTM and maintaining healthy ROI for the Distributor Show less - Achieving commercial goal by delivering sales volume, net sales, ROI, market share target.- Achieve increased engagement and collaboration with Shoppers through the use of category knowledge and shopper insights based on business challenges- Implement initiatives that deliver our brand objectives and category growth by leveraging market/ shopper insights, category driving initiatives that optimize the in store experience.- Ensuring flawless instore visibility by enforcing 5 Ps strategy to align with RE strategy by aligning customers' 5Ps plan and tactics with RE strategies through 5Ps tracking and gap identification.- Custodian of category growth drivers & the RCD process with strategy and growth driver development and deployment.- To develop engagement strategy for Shoppers insight, marketing and category teams and coordinate resources accordingly Show less - Promoted as Senior Area Manager- Based at Pune in charge of Rest of Maharashtra- Responsible and accountable for Sales of all CP Brands with an Annual turnover of 46 Crores- Managing and leading a team of 5 Direct Report & 69 Distributor Salesmen and 38 Stockist- Responsible for Channel Management; Inventory Management; and Network health maintenance across the Districts- Using insights on Shopper Behavior to formulate and test new Strategies for business development- Analyzing Business Data, Shopper Behavior and Understanding the Environment to make future growth plans- Monitoring Team Performance and motivating them to reach targets and higher goals Show less - Lead the development of Shopper specific activations to leverage category growth drivers for Toothbrush – Personal Care and the Rural Segment- Develop selling stories based on Customer and Shopper specific insights to deliver solution for a key identified issue or opportunity.- Review monthly 5p tracking reports to measure execution to target.- Influence shopper choice through the identification and delivery of both brand and category initiatives.- Improve shopper experience through implementing future trials & analyzing results.- Work with CDM to analyze promotional activity to understand ROI effectiveness of activities to ensure incorporation of learning into future customer plans- Sales forecasting with the help of AC Nielsen Data and formulating and implementing various Market Development Activities and Sales Promotional Strategies Show less

  • Business Development & Marketing

    Apr 2015 - Aug 2017

  • Shopper Development Manager - Trade Marketing Head ( Western India )

    Sept 2010 - Mar 2015

  • Senior Area Sales Manager

    Jun 2008 - Aug 2010

  • Business Development Manager

    Jul 2005 - May 2008
• 

  DKSH

  Aug 2017 - now

  Key Result areas:• Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored segments to revitalize stagnant & declining business• Conceptualizing competitive business development strategies to gain MARKET SHARE for achievement of revenue and profitability targets • Designing, planning & executing ATL & BTL activities along with the Client, tailor-made for mass market as well as target segments thereby reaching a larger audience to create brand visibility and enabling distribution efforts translate into higher sales and consumer base • Working with the Modern Trade Channel and is a part of top-to-top meetings with the retail chains; negotiating terms of trade and formulating Joint business plans and identifying opportunities to grow categories • Administering the network of Channel Partners across assigned territories for deeper market penetration & reach • Devising & effectuating Route-to-market strategy of introducing products to win mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities• Focused on crisis management that led the team during severe political disturbance in Myanmar in the year 2021, identified , monitored , nurtured and motivated the team towards greater success Show less • Appraised existing business structure by applying various business analysis tools such as SFO (Sales Force Optimization); formulated end-to-end sales solutions, streamlined operations while contributing to long-term growth objectives of the corporate entity • Amplified the capillary distribution from 23000 to 45000 stores in Myanmar• Devising & effectuating Route-to-market strategy of introducing products to win mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities • Enhancing SFE Team analytics to support Sales & Client Management Team; designing a blueprint to integrate newly acquired outlets into main go-to-market of DKSH CG Myanmar• Coordinating with Center of Acceleration Regional Team for monitoring & implementing of the COA projects & initiatives for entire Myanmar• Restructuring operations and introduced important measures to bring in profitability including establishment of new local offices, strategic partner alliances for business processes and team re-organization; formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through Show less

  • Vice President , FMCG , Myanmar

    Mar 2024 - now

  • General Manager & Country Head - FMCG , DKSH Myanmar

    Sept 2022 - Mar 2024

  • General Manager

    Aug 2017 - Feb 2023

  • General Manager - Commercial Excellence

    Aug 2017 - Aug 2018