Ashlee Strathmeyer

Experience

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  TBWA\Chiat\Day

  Jan 2008 - Jan 2010

  • Lead the launches of the Nissan Juke, LEAF, and Versa through television, micro-site video, print, out-of-home and experiential projects, as well as myriad sponsorships• Served as account lead for numerous integrated programs including College Football, Mid-Term Elections, Rodale and Maxim, programs with multi-million dollar media buys consisting of TV, print, digital, mobile, social, video, and experiential executions• Co-managed a multi-media College Football integrated program that generated 26% more total opt-ins and 114% more unique visits than the previous year’s campaign by overseeing the completion of print and digital creative, and routing of partner creative• Acted as the primary account member on a digital behavioral targeting campaign for third-party auto overseeing the creation of 200+ units in 6 weeks' time with creative that generated a maximum click-through rate of 0.24%• Facilitated production of digital, print, outdoor, TV, and lifestyle advertising via generation of strategy, creative briefs, and presentations; internal and client communication; budget maintenance; creative evaluation; competitive analysis; project management; and vendor management Show less

  • Account Executive

    Jan 2010 - Jan 2010

  • Assistant Account Executive

    Jan 2009 - Jan 2010

  • Account Group Assistant

    Jan 2008 - Jan 2009
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  Havas

  Jan 2011 - Jan 2013

  Account Executive

  • Oversaw the planning, development, and execution for numerous Reckitt Benckiser brands, including Frank’s RedHot, Air Wick, Durex, Clearasil, and Veet, in accordance with clients’ objectives and budget limitations• Launched a grassroots Frank’s RedHot campaign consisting of radio, digital communications, and a nationwide tour • Managed Durex USA rebranding by consulting with brand planning, communications planning, and creative departments to determine objectives and strategic solutions Show less

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  Publicis

  Jan 2013 - Jan 2014

  Global Account Supervisor

  • Orchestrated the planning, development, and implementation of the Vicks family of brands in numerous global regions including South America, North America, Central and Eastern Europe• Headed the brand introduction and launch into the Chinese market by coordinating Creative, Strategic, and Account Management at headquarters with the local Chinese Agency, Global Clients, and Local Clients

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  Ashes Co | A Marketing & Design Consultancy

  Sept 2016 - Feb 2022

  Marketing Consultant | Web Designer & Developer | Graphic Designer

  • Founded a design and marketing consultancy agency to provide web design and development, social media strategy, management, and content creation, collateral, and marketing consulting to small businesses and entrepreneurs utilizing Adobe Creative Suite, Wordpress, Squarespace, and custom CSS coding• Advises on lead generation tactics to produce growth in clients’ businesses and designs and develops landing pages and websites to support• Continually improves clients’ social media presence through strategic posting, analysis, creative content, and timely interactions which results in a 19% increase in Facebook pages likes over a 60-day period, consistent video reach of 287% of followers, and average post engagement rate of 7% for various clients Show less

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  House of Yoga, York

  Jan 2019 - Jan 2021

  Yoga Instructor
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  YMCA of York and York County

  Aug 2019 - Jun 2021

  • Yoga & Fitness Instructor

    Sept 2017 - Jun 2021

  • Wellness Coordinator

    Aug 2019 - Mar 2021
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  Holla Spirits, LLC

  Mar 2020 - Jan 2021

  Director of Marketing

  • Created the first ever Marketing Strategy Plan for Holla Spirits, a PA Top 5 Craft Spirit Brand, which informed a shift in creative direction specifically look and tone to differentiate from competitors, resulting in a contract with a national distributor • Lead a shift in sales tactics in response to the COVID-19 pandemic through a targeted social media campaign that received over 600K impressions and generated $150K in online sales, a 3,426% increase over the past year• Collaborated with sales to ensure all content supported initiatives, analyzed data, and adapted as needed• Responsible for relationships with numerous vendors, partners, and affiliates, negotiating contracts, and delivering on KPIs• Coordinated a website relaunch to reflect updated branding and to optimize the user experience yielding a site that has on average 27,000 visitors per month Show less

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  Sparrow

  Feb 2022 - Jul 2022

  Senior Demand Generation Marketing Manager

  • Drove revenue through an array of online lead generation programs including affiliate marketing, PPL marketing, numerous webinars, landing pages, and content syndication, all built from scratch based on set KPIs and budget for a B2B SaaS startup • Collaborated closely with many partners both in-house and out, including sales, public relations, marketing operations, field marketing, design agencies, and more to implement, analyze, and improve lead generation programs utilizing a robust Martech stack to move prospects through the marketing funnel• Led recruitment marketing efforts to build brand awareness amongst potential candidates by partnering with various employment-oriented online services such as Built In, Comparably, Elpha, and Glassdoor, and myriad awards submissions• Selected to spearhead marketing’s adoption of ClickUp by determining the optimal space structure, mentoring team members on the process, and troubleshooting Show less

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  NBH Bank

  Jan 2024 - Jun 2024

  Marketing Specialist
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  Chia Network

  Jun 2024 - now

  Brand Director