Leen Faraj

Experience

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  IJordan

  May 2018 - Jun 2018

  Marketing & PR Intern

  • Handled publishing press releases & translated most from Arabic to English & supported media teams with press conferences• Co-managed a UNICEF National Community event photo shoot & the casting agency team and with survey teams on maintaining & documentingUNICEF survey results

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  The Hub Advertising Agency

  May 2019 - Jan 2020

  Social Media Marketing Specialist

  • Handled Social Media Strategies for many clients as well as presented pitches to the clients.• Responsible for planning, implementing the clients social media strategies in order to increase brand awareness and sales. • Managed five clients social media platforms and developed content topics that appeal to the users as well as monitored clients competitors activity.

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  Wunderman

  Jan 2020 - Jun 2022

  • Handled and managed the official account of Housing Bank on an online and offline level for Jordan and Palestine.• Set, planned and implemented multiple integrated communication creative campaigns and strategies to meet the banks marketing objectivesand KPIs. Managed integrated campaigns to meet the full marketing mix and ensured they are on brief from concept to delivery throughcreative, branding, content, production, digital, PR and social departments.• Briefed creative teams in a simple, concise and inspiring manner, ensuring, at all times, that they are fully aware of the campaign’srequirements and objectives.• Reviewed production timetables from the production teams and monitored the progress of the campaign deliverables to ensure a timelydelivery. Show less • Handled and managed the official account of Housing Bank on an online and offline level for Jordan and Palestine. • Set, planed and implemented multiple social media and communication creative campaigns and strategies to meet the banks marketing objectives and KPIs. • Worked on a 360 integrated marketing campaign for Housing Bank across all digital and offline channels (ATL & BTL) in order to reach out to the current and potential customers across all possible points of contact. • Handled all the social media content including day-to-day activities thru posting relevant and timely content, unique and fun engaging content in addition to live coverage. • Stayed up to date with latest social media trends especially those are emerging in the industry.• Designed and handled monthly comprehensive social media performance reports and competitor’s reports to measure and understand the performance of the social media pages across all platforms and to see the progress and engagement to ensure the bank meets its KPIs and objectives. • Worked and contacted several influencers in Jordan for product campaigns and ensured that they deliver their content in a natural and appealing way as per the banks guideline and voice. Show less

  • Account Manager

    Jul 2021 - Jun 2022

  • Community Manager

    Jan 2020 - Jul 2021
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  Cheil Worldwide

  Jul 2022 - Oct 2022

  Social Media Account Manager

  • Handled and managed the official account of Zain Telecommunications on an online and offline level. • Developed a full year social media strategy and content pillars for all social media profiles. Responsible for creating and producing TikTok & IG Reels content and responsible for creating timely and engaging content optimized per platform and its audience.• Work closely with the creative team in an inspiring manner and support them with ideas when needed to ensure that the creatives directions meet the campaign objective and requirements.• Managed integrated campaigns, branding, activations, events and ensured they are on brief from concept to delivery. Show less

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  APCO Worldwide

  Oct 2022 - Oct 2023

  Account Manager

  • Creative client servicing lead for the Saudi delegation at the World Economic Forum 2023 from start to finish, ensuring that all creative deliverables were completed on time and exceeded client expectations. Worked closely with clients to understand their needs and developed customized solutions to meet their specific goals for the Saudi delegation.• Co-led a gender practice campaign to raise awareness about gender issues and promote gender equality in the workplace that included clients from various sectors, including consumer goods, healthcare, and technology. The clients that participated in this campaign are Unilever, Emerson, Cigna, UPS, BASF and Clyde & Co. I ensured that all deliverables were completed on time and within budget. • Developed and implemented internal marketing strategies for various events, resulting in increased employee engagement and participation. Collaborated with cross-functional teams to ensure seamless execution of events, from planning to post-event follow-up. Show less

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  Consulum

  Oct 2023 - now

  Digital Associate