
Hassan Maatouk
Barista

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About me
Managing Director at Sunrise (roots)
Education

Arts and Science Technology University
2009 - 2014Bachelor of Business Administration (BBA) Hospitality Administration/Management
Saint George School
2006 - 2007Baccalaureate II Sociology - Economics
Experience

Americana - Costa Coffee Lebanon
Jan 2008 - Sept 2009Barista- Welcomed customers by determining their coffee interests and needs and educated customers by presenting and explaining the coffee drink menu- Generated revenues by attracting new customers, defined new and expanded services and products to them as well- Maintained healthy relationships with all the customers by remaining customer focused

Costa Coffee Lebanon
Oct 2009 - May 2016-Accomplish marketing and sales objectives by planning, implementing, merchandising, developing field sales action plans.-Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; -Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.-Plan, organize, direct and control your sales staff to meet objectives-Use these to help salespeople maximize their potential-At the beginning of each month, counsel with each salesperson to establish realistic sales objectives for the month and action plan-Monitor each salesperson’s daily performance and compare it with that month’s objective Show less -Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees;-Communicating job expectations; planning, monitoring, appraising, and reviewing job contributions;; enforcing policies and procedures.-Be sure that each unit that is available for sale and select units for special displays.-Supervise the sales on the floor; make sure the salespeople are doing everything they should be doing to successfully sell products in a professional yet friendly manner to the customers, ensure that the sales floor operations functions smoothly.-Handle complaints from customers and constructively handle (or supervise the handling of) all customer complaints in the branch Show less -Kept equipment operating by following operating instructions, troubleshot breakdowns, maintained supplies, performed preventive maintenance as well as called for repairs and maintained inventories by replenishing coffee bean supply, stocking coffee brewing equipment, maintaining supplies, pastries, and cookies for coffee bar and -Provided safe and clean work environment by following organization standards and sanitation regulations.-Improved quality results by studying, evaluating, and re-designing processes, implementing changes, maintaining and improving the appearance of the coffee bar. Show less
Store Manager
Oct 2012 - May 2016Assistant Manager
May 2011 - Sept 2012Lead Barista
Oct 2010 - Apr 2011Barista Maestro
Oct 2009 - Sept 2010

Roots ( coffee & tea house )
May 2016 - nowManaging Director- Identifying, developing and directing the implementation of business strategy.- Cultivating the company’s reputation in the market & with customers & suppliers.- Involved in planning & organizing the organization’s activities to achieve targets.- Responsible for the Profit & Loss responsibility for the business.- In charge of leading, motivating and developing the management team.- Developing business plans and preparing comprehensive business reports.- Improving margins and maintaining a high quality service to clients.- Reviewing, refining and developing the strategy and direction of the company.- Building client relationships that result in revenue and profitability growth.- Creating and maintaining links with other trade and professional associations.- Keeping control of business expenditure, ensuring it's within agreed budgets.- Other duties include: purchasing and sales; staff training; inventory and supply chain management Show less
Licenses & Certifications

Certificate of Completion Guest Service Platform
AmericanaMar 2013
Lead Barista Completion Certificate
AmericanaJul 2011
Barista Maestro Coffee Training Program
AmericanaJul 2010
Honors & Awards
- Awarded to Hassan MaatoukCountry Champion; Barista of the Year - Dubai - Aug 2013
- Awarded to Hassan MaatoukCountry Champion, Barista of the Year - Beirut - Jul 2013
- Awarded to Hassan MaatoukLeadership For Success - Dec 2008
Languages
- enEnglish
- arArabic
- frFrench
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