Andrew Bellach

Experience

• 

  Camp Canadensis

  Jun 2007 - Aug 2010

  Camp Counselor/Basketball Instructor
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  BTownMenus.com

  Sept 2008 - May 2011

  Marketing/Sales Representative

  Marketed and helped grow the brand for BtownMenus.com, working in a team environment to let the Bloomington community know about this online ordering food service.

• 

  Bell Tower Books

  Apr 2009 - Jun 2009

  Book Buyer Rep

  Communicated with 1,000s of Indiana University students to buy back textbooks at higher prices than competitors and provided exceptional satisfying convenience to their sell-back experience

• 

  CactusMenus.com

  Jul 2011 - Jun 2012

  Director & General Manager

  Executed all day-to-day operations, maintained professional relationships with restaurant owners/managers in order to negotiate terms, procedures, specials and deals. Marketed and distributed promotional items, expanded the brand throughout the University of Arizona and the city of Tucson.Managed backend financials, operations, and software for the website and restaurant accounts, created unique marketing strategies, prepared weekly promotional events, and socially engaged with customers. Show less

• 

  The Daily Meal

  Oct 2012 - Jun 2014

  - Manage and sustain all direct sold revenue through numerous custom marketing campaigns for blue chip advertisers & delegate responsibilities to departments to complete all post-sale tasks to launch different campaigns per week - Act as point of contact with clients, agencies, and sales representatives throughout duration of campaigns and events.- Monitor media assets and revenue reporting, ensuring full delivery of all components contracted using project management and ad op tools (@Plan, comScore, Open AdStream, DART and JIRA)- Work directly with the SVP of Marketing and President of Sales to develop and execute digital marketing strategies and create proposals to drive ad sales and increase revenue for the world’s fastest growing content site Show less

  • Marketing Manager

    Oct 2013 - Jun 2014

  • Sales Assistant

    Oct 2012 - Jun 2014
• 

  Taboola

  Jun 2014 - now

  - Partner closely with top search advertisers and feed providers to improve scale and performance, address and troubleshoot pain points and grow their business- Connect with R&D, product, policy, content review and support teams to unlock doors and expand search successfully across Taboola's network- Orchestrate networking events and attend various conferences to discuss Native to Search and onboard new clients- Drive new business and leads of Search for Taboola's Search and Growth teams Show less • Manage and develop team of SMB account managers who are responsible for over $40 million in quarterly revenue for the Americas.• Help team identify opportunities for growth in order to upsell and hit quarterly revenue goals both individually and team-wide.• Work with clients to understand advertising goals in order to provide overall strategy and industry insights prior to launch and continued optimization recommendations post launch.• Ensure campaign goals of clients are met, reviewing campaign pacing, budgets, and KPIs through all stages of the funnel: brand awareness, eCommerce, lead generation and customer acquisition.• Share insights for creative strategy, recommendations & network trends for all media channels, including retargeting, mobile and video.• Oversee the onboarding, training, performance management, career development, coaching and mentoring of regional team based in New York.• Collaborate with Operations, Product, Marketing and Technical Support teams teams to create positive client experiences and drive ongoing development of solutions to meet market demand. Show less Develop and share best practices for pitching and activating Taboola’s advertising Technology. -Create Training resources for Account managers and Sales representatives. -Deliver Group as well as one-on-one Trainings -And build scalable programs Partner with Product managers, Sales teams, & Account managers to plan and execute meaningful “Beta” programs - validating new functionality design and performance before rolling out for general availability. I.e set success criteria and parameters for evaluation, acquire design partners, draw out feedback and synthesize business feedback on product readiness. Directly engage strategic accounts in conversations about complex Conversion tracking and attribution, Audience targeting, Bidding and placement optimization etc Be the voice of the customer in product planning process, by sourcing product enhancement requests from advertisers & synthesizing their needs to represent them in the quarterly product planning cycle. Show less - Conduct quarterly business reviews and meetings with Tier 1 clients to discuss performance, strategy and how to buy traffic efficiently on our network- Manage and mentor a team of Performance Account Managers responsible for meeting the needs of our client base, whether their focus is on Direct Response or Arbitrage- Optimize book of business through creative recommendations and strategy sessions to help lower cost while maintaining efficient scale & tracking revenue, meetings & upsells with clients to meet quarterly goals Show less Creative Management – getting the RSS feeds, tracking codes, images and headlines from the client and upselling to get more content and a/b testingCampaign Management – Working with our largest clients to help them hit their campaign goals, budgeting and scaling, while holding quarterly business reviews with our largest performance partners. Handling all billing, reporting and technical requests to Finance and Ad Ops in order to launch a campaign successfully – communicating with accounts payable on billing issues, analyzing and creating custom reports for clients, etc.Mentor and lead the DR Performance team Show less

  • US Search Ads Lead

    Apr 2021 - now

  • Account Director, US SMB Account Management at Taboola

    May 2019 - Apr 2021

  • Product Specialist

    Feb 2018 - May 2019

  • Team Lead, US Media Account Management

    Jun 2016 - Feb 2018

  • Account Manager and Senior Account Manager, Sponsored Content

    Jun 2014 - Jun 2016