
Rob Lloyd
Marketing Engineer

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About me
Senior Art Director at Indicia Worldwide
Education

Buckinghamshire New University
2011 - 2014Bachelor of Arts (B.A.) Creative Advertising First Class HonoursFirst Class Honours in Creative Advertising
Experience

Seetru Limited
Jul 2008 - Sept 2011Marketing EngineerProduct PhotographerPhotographing, filming and editing content to use throughout marketing literature, web and promotional comms. Working on-site at power stations as-well as internally across new product launches.Internal DesignerProducing web graphics, designing literature and creating global event exhibition stands.Email Campaign ManagerCreating, launching and reporting on weekly email campaigns.

DDB
Jul 2013 - Jul 2013Creative InternCreative team placement at adam&eveDDB - working on Kwikfit.

JWT
Aug 2013 - Sept 2013Creative InternCreative team placement - working on Quality Street.

DigitasLBi
Nov 2013 - Nov 2013Art AssistantWork Experience - Art Assistant decorating LBi #RaveCave

TMW Unlimited
Feb 2014 - Feb 2014Creative InternCreative team placement - working on HSBC Student Account.

Lean Mean Fighting Machine
Mar 2014 - Mar 2014Creative InternCreative team placement

Portas
Apr 2014 - Apr 2014Creative InternCreative team placement - working on Westfield.

TMW Unlimited
May 2014 - May 2014Creative InternCreative team placement - working on Nissan UK.

TBWA London
Jun 2014 - Jul 2014Creative InternCreative team placement - working on Aquafresh, Belko and Lidl UK.

TMW Unlimited
Jul 2014 - Dec 2019Art Director - VOXI Drop House Of Endless Social Horrors.Designed to feel reminiscent of a haunted ghost-train ride, users dare to enter the House Of Endless Social Horrors and tap their way through a series of social horrors.Art Director - Shell GO+ 'Good Things Happen When You GO+ It'Winning creative pitch for lead agency to re-brand and launch new rewards programme, SHELL GO+. Art Director - VOXI DropCreated the new VOXI loyalty programme brand - The VOXI Drop. A monthly CRM & Social programme, that builds hype about the rewards customers get on VOXI.Art Director - VOXI Endless ChallengeSocial Influencer campaign to launch the VOXI Endless Video pass, we collaborated with three of the UK's biggest YouTubers to create a challenge that fans could take part in endlessly.Art Director - Shell UK GO HOME WELLLaunched the Internal GO HOME WELL health and safety campaign.Art Director - The AJ Lynx DropDigital and social campaign to launch Anthony Joshua's limited edition fragrance.Art Director - VOXI x ArtistsWinning customer engagement pitch to launch Vodafone's youth network - VOXI, with our VOXI x Artists idea. Art Director - Lynx Daily Fragrance - Just, becauseLead creative campaign, launching new Daily Fragrance throughout digital platforms.Art Director - HSBC UK Area Comparison ToolConcepting and developing the online HSBC Area Comparison Tool. Show less Junior Art Director - HSBC UK Premier World Elite Mastercard LaunchCreative lead agency launching the main campaign for the new HSBC Premier World Elite HSBC MasterCard across CRM, digital and in-store. As-well as developing toolkit for other markets.Junior Art Director - Canon Printers B2BConcepting european market creative for Canon B2B printers.Junior Art Director - Virgin TrainsConcepting email campaigns for West & East Coast markets and digital creative for seat sale. Producing one of the highest performing re-active social content pieces.Junior Art Director - Reckitt Benckiser Concepting digital and social content for Durex, e45, Dettol, Nurofen, Airwick, Veet and produced the highest performing social engagement content videos for BOSCH & Finish UK.Studio photographer - working on social content for Lynx, Simple and Magnum. Social and influencer photographer for launching the Magnum ice cream dipping store in Covent Garden. Show less
Art Director
Oct 2016 - Dec 2019Junior Art Director
Aug 2014 - Sept 2016Creative Intern
Jul 2014 - Aug 2014

Indicia Worldwide
Jan 2020 - now2023/24• Desperados: Retail Innovation On & Off trade 'Beer meets latin spirit'• Heineken Ireland: Retail innovation On & Off trade• Unilever France all-over-body deodorant: Retail category launch pitch• Trudis EMEA Retail Pitch• DEWALT GRABO Launch: OOH & Social• DFDS Ferries EMEA: Social lead gen• STANLEY: 2025 Brand Manifesto• Nissan UK: ‘Defy Ordinary’ CXM Pro-active • DEWALT: World Skills partnership• STANLEY: TradeLift OOH• Konica Minolta: EX KANSEI Launch • Konica Minolta 150th Anniversary: ‘Light Up Your Imagination’ x SquidSoup film• Nivea Sun APAC: Retail pitch• Nissan UK: Pro-active CRM 'Choose your own adventure'2022/23• Johnson & Johnson /Aveeno: Retail pitch• STOLI North America: Retail Pitch• Coca-Cola: Internal Branding • LEGO: Retail Pitch• Desperados: ‘Doorway to desperados’ retail experience• apetito | Wiltshire Farm Foods: CRM• DEWALT: 100th anniversary - Retail challenge.• Heineken CORE: Internal recruitment campaign.Senior Art Director on film & photography shoot in Amsterdam HQ• Konica Minolta: 150th anniversary global campaign.Senior Art Director from conception through to final film and photography production.• apetito | Wiltshire Farm Foods: CRM• Cuisinart Food Processor: North America social pitch • Cuisinart Soft Serve Ice Cream: AUS/NZ campaign• Konica Minolta: Intelligent Connected Workplace - Image library expansion. Senior Art Director on photography shoot.• DEWALT: Social pitch WIN• DEWALT x McLaren F1: Retail pro-active (that led to a pitch opportunity)• Konica Minolta: Igniting Print Possibilities - Print samples in-situ & production process.Senior Art Director on both photography shoots in mediterranean deli & printing warehouse in Krov.• Kit Kat Vegan: Retail APAC launch• Rail Delivery Group: Influencer 16-25 railcard pro-active campaign Show less 2021/22• Konica Minolta Global Campaign: Intelligent Connected Workplace 'WORK IT' • Konica Minolta Global Campaign: Igniting Print Possibilities 'See the potential'• Chiquita Global Campaign: Menu of Promotions• Pure Pirana Hard Seltzer: Retail Pitch• ITV Hub: CRM• CONAIR: CuisinArt - APAC Pitch• Heineken France: Bio-diversity Retail Experiential Pitch• Ben & Jerrys Sundae: Influencer Direct Mail• Protiviti: Technology Consulting - B2B Social• Acer: Integrated Campaign Pitch2020/21• Lucozade Sport - Influencer Special Edition: Retail Pitch • Coca-Cola European Partners - EUROS 2020: Retail Pitch• Stanley Security: Social Content Calendar• VERY Group: E-commerce & CRM Innovation• ARLA Cravendale: Retail Pitch• Konica Minolta: Shopper Tech Innovation• The FA: Internal Education Strategy Pitch• Mars Wrigley ‘Eclipse mints’: APAC Pitch• J.P. Morgan: Internal Studio Brand Guardian• Compass Group: Eurest - B2B Catering Pitch• Coca-Cola European Partners: European Studio Identity Pitch Show less
Senior Art Director
Jun 2022 - nowArt Director
Jan 2020 - Jun 2022
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DMA (Data & Marketing Association) UK
Oct 2024 - Oct 2024DMA Awards 2024 Judge for Film, Video or Moving Image category
Licenses & Certifications
- View certificate

POPAI Shopper Marketing Foundation Course
POPAI UK & IrelandSept 2024 
Bachelor of Arts (B.A.) Creative Advertising, First Class Honours
Buckinghamshire New UniversitySept 2011
Honors & Awards
- Awarded to Rob LloydDMA Awards 2024 - Shortlist 'Launch' DMA Awards 2024 Oct 2024 Shortlisted in the Launch category for STANLEY Black & Decker TradeLift launch campaign.https://dma.org.uk/awards/award/dma-awards-2024-shortlist
- Awarded to Rob LloydDMA Awards 2023 - Shortlist 'B2E' DMA Awards 2023 Oct 2023 Shortlisted in the B2E category at the DMA Awards 2023 for the Konica Minolta - 150 Years campaign
- Awarded to Rob LloydSilver - Utilities and Telecommunications, DMA Awards 2019 DMA Awards 2019 Dec 2019 Silver in the Utilities and Telecommunications category for our VOXI Drop loyalty programme in the 2019 DMA Awards.Agency: TMW UnlimitedClient: VOXI by VodafoneCreative Director: Tom HarmanCreative team: Rob Lloyd (Art) and Kate Craggs (Copy)Design: Nick Raven, Matt Walton and James AtkinsClient services: Kyle Kennyhttps://dma.org.uk/awards/award/dma-awards-2019-the-winning-work
- Awarded to Rob LloydBronze in Digital for The AJ Lynx Drop - Creative Pool 2019 Annual Creative Pool May 2019 Bronze in Digital for The AJ Lynx Drop - Creative Pool 2019 Annualhttps://creativepool.com/tmwunlimited/projects/the-aj-lynx-drop-for-lynxCreative Team: Robert Lloyd and Kate CraggsCreative Director: Jeff BowermanDesign: Lorena TeruelClient Services: Ben GoodAgency: TMW Unlimited
- Awarded to Rob LloydSilver - Corporate, Brand Film Festival London 2019 for GO HOME WELL - Shell UK Brand Film Festival May 2019 https://www.campaignlive.co.uk/article/brand-film-festival-london-2019-winners-revealed/1583474Creative Team: Robert Lloyd and Kate CraggsCreative Director: Graeme NobleClient Services: Simon BerryEditor: Tom Rees KayeAgency: TMW Unlimited
- Awarded to Rob LloydSilver - Internal, Brand Film Festival London 2019 for GO HOME WELL - Shell UK Brand Film Festival May 2019 https://www.campaignlive.co.uk/article/brand-film-festival-london-2019-winners-revealed/1583474Creative Team: Robert Lloyd and Kate CraggsCreative Director: Graeme NobleClient Services: Simon BerryEditor: Tom Rees KayeAgency: TMW Unlimited
- Awarded to Rob LloydBronze - Best Digital Experience | DMA AWARDS 2018 DMA Awards Dec 2018 DMA Awards 2018• Bronze - Best Digital ExperienceFor our Lynx x Anthony Joshua Drop Campaignhttps://dma.org.uk/awards/award/dma-awards-winners-2018Creative Team: Robert Lloyd and Kate CraggsCreative Director: Jeff BowermanDesign: Lorena TeruelClient Services: Ben GoodAgency: TMW Unlimited
- Awarded to Rob LloydBronze - Best use of mobile and connected devices | DMA AWARDS 2018 DMA Awards Dec 2018 DMA Awards 2018• Bronze - Best use of mobile and connected devicesFor our Lynx x Anthony Joshua Drop Campaignhttps://dma.org.uk/awards/award/dma-awards-winners-2018Creative Team: Robert Lloyd and Kate CraggsCreative Director: Jeff BowermanDesign: Lorena TeruelClient Services: Ben GoodAgency: TMW Unlimited
- Awarded to Rob LloydGOLD - Best corporate viral campaign | 2018 Digital Impact Awards Digital Impact Awards Oct 2018 2018 Digital Impact Awards• GOLD - Best Corporate Viral CampaignFor Shell UK - Go Home Well http://www.digitalimpactawards.com/past-winners/2018/Creative Team: Robert Lloyd and Kate CraggsCreative Director: Graeme NobleClient Services: Simon BerryEditor: Tom Rees KayeAgency: TMW Unlimited
- Awarded to Rob LloydGOLD - Best digital employee communication | 2018 Digital Impact Awards Digital Impact Awards Oct 2018 2018 Digital Impact Awards• GOLD - Best digital employee communicationFor Shell UK - Go Home Wellhttp://www.digitalimpactawards.com/past-winners/2018/Creative Team: Robert Lloyd and Kate CraggsCreative Director: Graeme NobleClient Services: Simon BerryEditor: Tom Rees KayeAgency: TMW Unlimited
- Awarded to Rob LloydGOLD - Best use of mobile and portable devices | 2018 Digital Impact Awards Digital Impact Awards Oct 2018 2018 Digital Impact Awards• GOLD - Best use of mobile and portable devicesFor our Lynx x Anthony Joshua Drop Campaignhttp://www.digitalimpactawards.com/past-winners/2018/Creative Team: Robert Lloyd and Kate CraggsCreative Director: Jeff BowermanDesign: Lorena TeruelClient Services: Ben GoodAgency: TMW Unlimited
- Awarded to Rob LloydThe Drum 2018 DADI Awards - Best Use Of Mobile The Drum Oct 2018 The Drum 2018 DADI Awards• Won - BEST USE OF MOBILEFor our Lynx x Anthony Joshua Drop Campaignhttps://www.dadiawards.com/dadi-awards-2018/use-of-mobile/the-aj-lynx-dropCreative Team: Robert Lloyd and Kate CraggsCreative Director: Jeff BowermanDesign: Lorena TeruelClient Services: Ben GoodAgency: TMW Unlimited
- Awarded to Rob LloydShortlist Young Cannes Lions 2018 Cannes Lions International Festival Apr 2018 UK Cyber shortlist for the Young Cannes Lions 2018.Kate Craggs and I had 24 hours to respond to creative brief by this year’s charity partner, Depaul UK. They asked for a social campaign that rose the charity’s profile, and encouraged people to donate, volunteer and offer up spare rooms to young homeless people.Our campaign was called Big Night In. On World Homeless Day 2018, we asked people to donate their Big Night Out to give a young homeless person a Big Night In. As… Show more UK Cyber shortlist for the Young Cannes Lions 2018.Kate Craggs and I had 24 hours to respond to creative brief by this year’s charity partner, Depaul UK. They asked for a social campaign that rose the charity’s profile, and encouraged people to donate, volunteer and offer up spare rooms to young homeless people.Our campaign was called Big Night In. On World Homeless Day 2018, we asked people to donate their Big Night Out to give a young homeless person a Big Night In. As well as engaging a range of influencers, we capitalised on Depaul UK’s existing relationship with Channel 4 to create a Big Night In of entertainment. To remove the stigma around offering up your spare room to a stranger, Gogglebox stars invited a young homeless person onto their sofa alongside the charity’s ambassador HRH Prince Harry. We then created live Gogglebox TV idents with the content throughout the night. Show less
- Awarded to Rob LloydTop 10 Customer Engagement Campaigns 2017 Campaign Dec 2017 Our VOXI x Artists collab featured in Campaign’s Top 10 Customer Engagements for 2017https://www.campaignlive.co.uk/article/top-10-customer-engagement-campaigns-2017/1452515
- Awarded to Rob LloydProject Iliad Finalist TMW Unlimited Dec 2014 Entrepreneurial competition within TMW to win an initial £20,000 into new business idea.http://www.tmwunlimited.com/news-and-blog/posts/2014/12/10/glasses-of-prosecco,-business-incubation-and-greek-epic-poems
- Awarded to Rob LloydYCC UNITE VIII Nomination Young Creative Council Nov 2013 John Ogunmuyiwa and I got nominated for our Bucks photography project and invited to show our work at the YCC UNITE VIII event.
- Awarded to Rob LloydChristmas In A Day Contributor Kevin Macdonald / Sainsbury's / AMV BBDO Dec 2012 A selection of my submitted footage from Christmas 2012 has been included in the Sainsbury's sponsored Film that will be shown in the advert later on in 2013. Directed by Kevin Macdonald for Sainsbury's, AMV BBDO.
- Awarded to Rob LloydShortlisted Amateur Photographer EEF Photography Awards: Made In Britain EEF Dec 2012 My photo of a range of Seetru Limited Window Sight Glasses was shortlisted in the 2012 EEF Photography Awards: Made In Britain, where i was invited to the House Of Commons for the final.
- Awarded to Rob LloydBritain In A Day BBC Jun 2012 Submitted footage was included in the 2012 Britain In A Day film, executively produced by Sir Ridley Scott. The film was made up of a collection of amateur footage from across Britain giving a real insight into life in 2012. I was then invited to the premier at the BFi in Southbank, London.
- Awarded to Rob LloydTMW Hack Day Winner TMW Unlimited Thames 21 - TMW 24 Hour Hackathon winning idea. Project in development with Thames21, trials planned for spring 2016. https://youtu.be/IySt1qy9QrY
Volunteer Experience
Creative Mentor
Issued by Buckinghamshire New University on Apr 2020
Associated with Rob Lloyd
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