Gaëtan Roux

Experience

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  SCHAKO (Suisse) SA

  Jun 2010 - Aug 2012

  Allround Trainee

  Part time (40%) allround traineeCreation of a Marketing PlanProject ManagementDaily update of the websiteIntroduction to the business accounting

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  The Adecco Group

  Jun 2017 - Sept 2017

  Project Coordinator

  Addressing problems in reports and monitoring their resolutionCoordination of the working group Define the project schedule and communicate the progress of the project to management, regional and branch managers.Interviews with regional directors and branch managers to validate the list of reports and define priorities for each report.Reach the top 5 finalists over 900 applicants for the position of The Adecco Group Switzerland’s CEO for one month 2017

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  L'Oréal

  Feb 2018 - Jul 2018

  Marketing Intern

  Project leader: launch of the Kérastase mobile application on the swiss marketMarketing mix developmentEstablishment of quantitative and qualitative studies of the market and competitionMonitoring dashboardsAnalysis of results through panels and contacts with the sales forceParticipation in launches of products on the Swiss marketCreation and development of national brand promotionsWork with the various internal services (supply chain, finance, trade, press relations)and external services (graphic designers, media agencies).Community management Show less

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  L’OCCITANE Group

  Feb 2019 - Jul 2019

  Marketing Development Assistant

  Definition of new range concepts (search for new ideas, ingredients, products ...).The development of new products and the coordination of project teams (drafting of project briefs, formulas, packaging, organization of tests, drafting of product descriptions, etc.).The development of sales and communication tools.Preparation of presentations for internal contacts (subsidiaries, shops) and external (journalists).Monitoring market performance through quantified analyzes and specific ad hoc studies.Competitive monitoring of internationally competitive launches (internet, press, field monitoring, etc.) and cross-market studies.The response to specific requests from markets or other departments. Show less

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  Red Bull

  Jul 2019 - now

  General-Development and implementation of a content strategy that aligns with the Red Bull's goals and vision.-Projects lead : creation of a digital activation for projects including owned channel, social media and KOL activation-The creation and publishing of content across channels-Managing and optimizing owned channels to ensure they are effective in driving engagement, traffic, and conversions.-Monitoring and reporting the owned channel performance and uses analytics to inform decisions and optimize content and channel strategy.-Collaborating with other teams with other teams, such as content team, communication team, to ensure content and channels align with broader business goals.-Red Bull TV : Identify syndication and platform partnerships to grow our audience and expand reach and engagementDigital Project Leader-Alinghi Red Bull Racing (Switzerland)-Red Bull Pool Clash 2023-Red Bull SoundClash : Danitsa vs Di-Meh 2023-Wings for Life World Run 2023-Red Bull Media World-Red Bull Uneverse 2022 & 2023-Bike & Music Playground Show less General:-Contribution to the development of new strategic sport project that are relevant and inspiring for national consumer groups-Responsible for the delivery, promotion and execution of Red Bull events ensuring they are on time, on budget, with KPI’s met and with all necessary legal & administrative requirements covered-Contribution to the development of strategic partnerships with 3rd party events and ensure brand exposureProject Leader:-Wings for Life World Run 2021 & 2022-Red Bull Half Court 2021 & 2022-Red Bull Conquête du Château 2021-LAAX Open 2021 & 2022 (3rd part event)Project support:-Red Bull Super Skicross 2021 : Chief finish area-Red Bull Flug Tag : Participant Area Show less General :-Contribution to the development of new strategic sport project that are relevant and inspiring for national consumer groups-Contribution to the development of the Red Bull projects, athletes’ portfolio, and 3rd Party events.Project leader :-Red Bull Conquête du Château 2020-Red Bull Hammers with Homies 2020-LAAX Open (3rd part event) 2020Project support :-Red Bull Race Day 2019-Red Bull Alpen Brevet 2019-Gstaad Beach Major 2019(3rd part event)Rotation Brand Marketing Team (2 months) :-Organics by Red Bull "Nur ein Talent" activation with Nico Vuignier-EMO sports occasion 2021 business plan-Organics by Red Bull "Upgrade your friends fridge" activationAt Red Bull we offer a development program that will be driven by what you need to learn and experience in order to succeed in your role. The Graduate Program follows Red Bull’s self-directed development philosophy, where approx. 70% of your learning and development is derived from “on-the-job” experiences, 20% through feedback and relationships and the remaining 10% from formal training. This will enable you to go further and grow faster. Show less

  • Owned Channel Manager - Digital Strategy

    Jan 2024 - now

  • Owned Channel Specialist - Digital Strategy

    Jul 2022 - Jan 2024

  • Sport Event Specialist

    Jan 2021 - Jul 2022

  • Graduate Sport Marketing

    Jul 2019 - Dec 2020