Cathy Lin

Experience

• 

  KKday

  Aug 2019 - Feb 2020

  Digital Marketing Intern
• 

  Cheng Taifeng International Ltd.

  Jul 2020 - Aug 2020

  Business Development Intern
• 

  Avance Venture Lab

  Sept 2020 - Dec 2020

  Marketing Lead
• 

  簡單 Jan Dan

  Jan 2021 - Jun 2021

  Marketing Intern
• 

  FunP Innovation Group

  Jul 2021 - Jul 2023

  - Define product spec, plan UI/UX, and manage the development of 6 features - Cooperate with sales, designers and engineers to attain business goals - Digital media strategies and budget planning for Google and Facebook Ads - Analyze and optimize ad performance, have once achieved ROAS of 18- Managed project and provide consultation for marketing strategies. - Establish SOPs and training programs, greatly improve the operational efficiency- Analyze historical data, and conduct strategies to achieve a growth of 58% in revenue - Rebrand the TenMax Vietnam and launch a new version of company profile- Analyze user data, provide insights and publish 2022 TenMax Rich Media White Paper. Having gone through three job rotations, I have developed diverse career skills and a more strategic mindset.Side Project: Google Search Ad Caption GeneratorWith the goal of reducing the time spent on copy writing tasks, I utilized Python Flask to integrate with ChatGPT API. By doing so, we achieved an above-average SUS score and successfully reduced operational time for personnel by 24%.

  • Product Manager

    Jan 2023 - Jul 2023

  • Crowdfunding Marketing Manager

    Jul 2022 - Dec 2022

  • Associate Operation Manager (VN Market)

    Sept 2021 - Jun 2022

  • Management Associate

    Jul 2021 - Sept 2021
• 

  CYBERBIZ CORPORATION

  Oct 2023 - Apr 2024

  Data Product Manager

  In charge of the product and project management of all the functions related to data analytics.- Manage and plan analytical function for E-commerce platform- Define analysis framework, indicators and visualize data for internal business decision makers- Conduct 10+ user interviews and work cross-functionally with 5+ teams- Plan, organize data monetization projects and validate business models

• 

  Synology

  Apr 2024 - now

  Product Specialist

  - In charge of Encryption functions on Synology NAS- In charge of Virtualization solutions on Synology NAS